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Case Study = How Blogs Helped me Buy A Bicycle And What It Means For Marketers
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Case Study = How Blogs Helped me Buy A Bicycle And What It Means For Marketers
1.
28 November 2007 New
Delhi Nearly Sold = Sold How blogs helped me buy a bicycle and why it matters to marketers like you and I!
2.
Marketing and Communication
are not the same anymore… Changed Realities are about options & choices. January 7, 2014 © Scenario 2
3.
Broadcast V/s Narrowcast January
7, 2014 © Scenario 3
4.
Random Clusters V/s
Tribes by Choice January 7, 2014 © Scenario 4
5.
Sales Pitch V/s
Conversations Krishna like, we need to ensure that NO Gopi feels ignored! January 7, 2014 © Scenario 5
6.
January 7, 2014 ©
Scenario 6
7.
The age of
reference January 7, 2014 © Scenario 7
8.
People have an
opinion Word of Mouth Matters January 7, 2014 © Scenario 8
9.
The marketer understands
his product best. “Bullets are our babies! Not one should go wasted!!!!” No ad or press release can replace this passion. January 7, 2014 © Scenario 9
10.
I picked up
a LA Sovereign bicycle recently! January 7, 2014 © Scenario 10
11.
There were options
between Hercules, Firefox… I wasn’t even aware of LA at that time. January 7, 2014 © Scenario 11
12.
The entire purchase
experience, not just the product matters to me! January 7, 2014 © Scenario 12
13.
Layers of influence,
on purchase decisions Expert Opinion Peer Reviews Company website Advertising Media BLT Others Markerter’s view www.blogworks.in January 7, 2014 (Transparent, conversational) © Scenario ? 13
14.
Search is my
new ‘clipping’ January 7, 2014 © Scenario 14
15.
Shree’s blog said
“Buy Firefox at your own risk!” January 7, 2014 © Scenario 15
16.
What I witnessed
was remarkable! For a change, even the marketer had jumped into the conversations. January 7, 2014 © Scenario 16
17.
Who is scared
of negative comments? I made an educated decision to buy FIREFOX despite some of those! January 7, 2014 © Scenario 17
18.
Are you open
to feedback? Or on the defensive? January 7, 2014 © Scenario 18
19.
The difference between
SOLD and NEARLY SOLD. I ended up picking a LA Sovereign instead. January 7, 2014 © Scenario 19
20.
Customer focus! They got
back with dealer numbers in 15 mins. January 7, 2014 © Scenario 20
21.
Perceived value. Will find
out if I made the right choice! January 7, 2014 © Scenario 21
22.
The last mile.. My
experience with the dealer decided it for me! January 7, 2014 © Scenario 22
23.
Thank you! …and happy
riding! January 7, 2014 © Scenario 23
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