Social Media Marketing Triads - version 1.1

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Trying to integrate social media elements, from a sales and marketing perspective, in a cohesive grid.

Business News & Politics Technology

Social Media
Triads – Version
1.1

Integrating social media, from a marketing and
sales perspective.
1/7/2014

© Scenario Consulting Private Limited

1

Triad – definition

Noun – a group of three, esp. of three closely
related persons or things

1/7/2014

© Scenario Consulting Private Limited

2

What do the sales and marketing teams want?

Buzz > Purchase > Retention

1/7/2014

© Scenario Consulting Private Limited

3

Let’s call them the desired outcomes

Buzz

Conversation
s

Co-creation

Evangelists

Retention

1/7/2014

Engagement

Community

Insights

© Scenario Consulting Private Limited

Purchase

4

Conversational marketing is based on the premise
that…

It allows us to engage stakeholders in conversations; to influence;
gather communities around interests/topics/ objects; draw
insights; identify evangelists; co-create products and services/
offer value that consumers/ stakeholders really want from us.

1/7/2014

© Scenario Consulting Private Limited

5

Social media is an enabler to this desired outcome

Buzz

Conversations

Co-creation

Engagement

Evangelists

Retention

1/7/2014

Community

Insights

© Scenario Consulting Private Limited

Purchase

6

The out-take of these conversations > community >
enablers

Buzz

Conversations

Co-creation

Evangelists

Retention

Engagement

Community

Insights

Purchase

Blogworks – Social Media Marketing Triads – version 1.1
1/7/2014

© Scenario Consulting Private Limited

7

Coming together

Buzz

Conversation
s

Co-creation

Evangelists

Retention

1/7/2014

Engagement

Community

Insights

© Scenario Consulting Private Limited

Purchase

8

Working inside, should lead to results outside…

1/7/2014

© Scenario Consulting Private Limited

9

Don’t you think?

1/7/2014

© Scenario Consulting Private Limited

10

Social Media Marketing Triads

Buzz

Conversation
s

Legend
Co-creation

Enablers

Engagement

Out-take
Desired outcome
Evangelists

Retention

Community

Insights

Purchase

Blogworks – Social Media Marketing Triads – version 1.1
1/7/2014

© Scenario Consulting Private Limited

11

Marketing , simply as it was supposed to be

1/7/2014

© Scenario Consulting Private Limited

12

Rajesh Lalwani
Founder, Blogworks – strategic social media solutions
New Delhi, India
Rajesh.Lalwani@blogworks.in

1/7/2014

© Scenario Consulting Private Limited

13

Thank You

1/7/2014

© Scenario Consulting Private Limited

14

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Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

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