Personal Selling & Dm

Personal Selling and Direct Marketing Chapter 16

Learning Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study CDW Corporation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Personal Selling ,[object Object],[object Object],Goal 1: Understand the role of the salespeople in creating value

Personal Selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Salespeople Have Many Names Goal 1: Understand the role of the salespeople in creating value

Personal Selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Understand the role of the salespeople in creating value

Definition ,[object Object],[object Object],Goal 2: Know the six major sales force management steps

Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 2: Know the six major sales force management steps

Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 2: Know the six major sales force management steps

Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object],Traits of Successful Salespeople Goal 2: Know the six major sales force management steps

Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 2: Know the six major sales force management steps

The Personal Selling Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Understand the personal selling process

Definition ,[object Object],[object Object],Goal 4: Learn about direct marketing and its benefits

Benefits of Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 4: Learn about direct marketing and its benefits

Benefits of Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 4: Learn about direct marketing and its benefits

Direct Marketing ,[object Object],[object Object],[object Object],[object Object],Goal 5: Know the major forms of direct marketing

Personal Selling & Dm

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to Personal Selling & Dm

Similar to Personal Selling & Dm (20)

More from rajesh panda

More from rajesh panda (16)

Recently uploaded

Recently uploaded (20)

Personal Selling & Dm