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Go to Market Strategy

Go to Market Strategy

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Planning a Product launch ? Here is a guideline/template for Defining a Go To Market Strategy. The deck would be more apt for Technology Product / Solution launch. Feel free to download and customize the deck for your needs.

Planning a Product launch ? Here is a guideline/template for Defining a Go To Market Strategy. The deck would be more apt for Technology Product / Solution launch. Feel free to download and customize the deck for your needs.

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Go to Market Strategy

  1. 1. Go To Market Strategy How to Define a Go To Market Strategy - Rajiv Netra
  2. 2. Market Analysis Go To Market Market Analysis Strategy
  3. 3. Market Analysis • Product Overview • Who would be interested in this solution? • Users and their Current Problem • Market Research • Competitors and the Competitive landscape • Product Positioning • USP
  4. 4. Product Overview Product Description in few lines
  5. 5. Who would be interested in this Product / Solution ? Small, Medium and Large Enterprises ? Or Consumers ?
  6. 6. Current Problem of Potential Users ? Identify Current Problems faced by Potential Users that the product/solution is expected to address
  7. 7. Market Research Identify the overall market size for product/solution, market segmentation, user base, growth trends, etc. Depict the Market and Product potential by means of charts and graphs for couple of slides.
  8. 8. Competition Identify Direct Competition and Indirect Competition
  9. 9. Key Differentiators with other similar products Identify the competing products / solutions with description and List down how your product differentiates from them Products Product Description Your Product Differentiators
  10. 10. Product Positioning Positioning is key. Describe how it can be positioned and some of the advantages it has in terms of positioning
  11. 11. Sustainable Competitive Advantage Identify Tangible Advantages - IPs and Patents, etc Intangible Advantages - First in business to offer a certain feature , cost advantage, etc
  12. 12. USPs Identify and provide the USPs of your Product / Solution
  13. 13. Go To Market Market Analysis Go To Market Strategy
  14. 14. Go To Market • End Goal in a Year • Whom to sell ? • Marketing Strategies • Partnership Strategies • Channel Partner program • Pricing Strategies • Metrics and Measurement
  15. 15. End Goal in a Year You might want to start out with End goal in a Year or two or some suitable timeline. Mention target in Sales Numbers and Revenues.
  16. 16. Whom to Sell ? Regions - Segments – Industries - Etc
  17. 17. Marketing Strategies Identify and Detail the Marketing strategies with clear Timelines – When to start and How long to execute it? Prioritize the Marketing Strategies based on their impact and budget
  18. 18. Partnership Strategies What sort of Partners to tie up for GTM ? What unique benefits do they bring ?
  19. 19. Channel Partnership Strategies Going Channel Partner route? List down strategies for Choosing the right partners, Supporting Channel Partners, Making them work, etc
  20. 20. Other Go To Market strategies Mention other unconventional or unique strategies to reach the prospective customers
  21. 21. Expected Sales at Launch Provide numbers (1month after launch) . Example representation below. Distributors Indirect Sales Resellers 20% ISVs Region - Medium and Large 80% Industries Direct Sales
  22. 22. Projected Sales 6 months /1year after launch Provide numbers. Example representation below. Distributors Indirect Sales Resellers 40% ISVs Region - Medium and Large 60% Industries Direct Sales
  23. 23. Pricing strategies Study the competition and market and identify some unique pricing models that will entice and hook the customers
  24. 24. Metrics and Measurement Measure the marketing impact and reach with metrics Identify the ROI Refine the strategy
  25. 25. Thank You ! Feel free to Download and Customize this template for your needs

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