Rakuten Technology Conference 2019

1. 9th Nov, 2019
Rakuten Blockchain Lab
Rakuten, Inc.

2. 2
• Hajime Nishinomiya (BizDev Manager, Rakuten Blockchain Lab)
• Fergal Downey (VP Engineering, Rakuten Blockchain Lab)
• Olivier Alluis (CEO, Rakuten Aquafadas)
• Ganesh Kaushic. C (Transformation Advisor, Curveball Technology Pvt. Ltd)

3. 3

4. 4
In USA
Begin with Rakuten Capital investment
in Bitnet
Followed by Bitcoin Acceptance on
Rakuten.com shopping
Acquired Bitnet to create
‘Blockchain Lab”
2014 2015 2016 2017 2018

5. 5
Tokyo Business Development
Belfast Platform Development, Research, Consulting
Bangalore Application Development, Research

6. 6

7. 7
Core
 Enterprise Blockchain Platform
 Cryptocurrency Services
 Key Custody Services
The platform enable to develop solutions with the benefits of blockchain
WITHOUT having to worry about the complexities of implementation

8. 8
PLATFORM
SERVICES
BLOCKCHAIN
FOUNDATION
SERVICES
BLOCKCHAIN
LAYER
PLATFORM
CAPABILITIES
Event
Service
Blockchain
Monitor
Key Store
Service
Blockchain
Service
Asset ManagementWalletIdentity Admin
Wallet
API
Asset Mgt
API
Identity
API
Registration
API
Endorsement
API
Transaction
API
Reporting
API
Subscription /
Notification API
Current Roadmap

9. 9

10. 10
Core

11. 11
Use Case of

12. 12
Crypto Exchange launched and crypto wallet function developed by RBL
Rakuten Wallet: https://www.rakuten-wallet.co.jp/ (As of 2019.10.31)

13. 13
Blockchain
Multichain Server
Node
Node Node
Issue Payment Asset
Lock Asset
A t o m i c A s s e t E x c h a n g e
Issue Financial Asset
Lock Asset
Operation cost and fail risk reduce by Atomic Delivery versus Payment by blockchain

14. 14
Rakuten Energy Trading System: https://trading.energy.rakuten.co.jp/rets/jcredit/ (As of 2019.10.31)

15. 15
System
Administrator
Consortium
Partners
create an identity create an identity
Author
create an identity
ID
12-Mar
content hash
endorses endorses
identity
Trust Anchor Trust Anchor

16. 16
JapanChina
Distribute ProductSell & Ship Product
Blockchain
Scan NFC label
Sell Japanese product with blockchain based anti-counterfeit label in China
Techrock: https://rock.tech/ (As of 2019.10.31)

17. 17

19. 19Source: https://imgur.com/gallery/Tp6U61d (As of 2019.11.5)

20. 20
A purely peer-to-peer version of electronic cash would allow online
payments to be sent directly from one party to another without going
through a financial institution – Bitcoin Whitepaper
• Decentralised
• Anonymous
• Transparent
• Fast
• Non-repudiable
• No double spend
• Incentive model
• Tamper proof
Source: https://en.bitcoin.it/w/images/en/2/29/BC_Logo_.png (As of 2019.11.5)

21. 21
Strategy Requirements Research Recommend Implement
Source: https://www.opensrs.com/images/wordpress/uploads/2008/08/decision-making.jpg (As of 2019.11.5)

22. 22
Shared ledgerFast transfer of
ownership
Timestamped
events
Can’t spend what
you don’t own
Tamper-proof Extendable to
consortium
A blockchain is, in the simplest of terms, a time-stamped series of immutable records of data that is managed by
cluster of computers not owned by any single entity. Each of these blocks of data (i.e. block) are secured and
bound to each other using cryptographic principles (i.e. chain) - Ameer Rosic

23. 23

24. 24
Data sharing
in consortium
Immutable record
& Audit trail
Tokenized asset
Attestation of
Digital Data

25. 25
Node
Application
Node
Node Node
App ApplicationApp
App API
N N N
Trust Boundary
Blockchain
Manufacturer Retailer
InspectionRepairer
Enable direct and speedy data sharing with other companies by opening own node,
especially make reconcile operation efficient
• Manufacturer info
• Automobile info
• Timestamp
• Repairer info
• Repair info
• Timestamp
• Inspection info
• Timestamp
• Retailer info
• User info
• Timestamp

26. 26
Transaction record history on blockchain is immutable so that the trust of the record
increase
Reliable attendance record
for audit
Reliable attendance record
for evaluation
Attendance record
with timestamp

27. 27
Hash of data with timestamp on blockchain can attest the data’s originality permanently
without any central authorities
Docs
A’
Docs
A
Docs
A
Register Hash
Compare Hash
Compare Hash

28. 28
Various types of asset can be represented as token on blockchain with high liquidity

29. 29
Blockchain-
enabling
experiments:
2009-2020
Blockchain-
inspired
solutions:
2016-2023
Blockchain-
complete
solutions:
2020s
Blockchain-
enhanced
solutions:
Post 2025
Source: Gartner’s Blockchain Spectrum (2018)
• Experimentation
• Foundation for future
blockchain solutions
• Limited-scope projects
• Replicate existing centralized enterprise systems
• Don’t take advantage of decentralisation
• All the key capabilities of blockchain
• Deliver full value proposition
• Tokenization
• Decentralized operational structure
• Fundamentally change business models.
• Smart Contracts,
• Decentralized Autonomous Organizations (DAOs)
• Micro transactions performed by machines

30. 30
• Trend #1: The arrival of Security Tokens
• Trend #2: The rise of Alternative Asset Classes – move from crypto to digital assets
• Trend #3: The creation of Decentralized Ecosystem Platforms and new business models
• Trend #4: The real winners – Hybrid Models
Source: https://www.forbes.com/sites/oliverbussmann/2018/12/12/4-major-market-trends-to-watch-for-in-2019/#541ee688372f (As of 2019.11.5)

31. 31
&

32. 32
Rakuten Energy Trading
System
Global Loyalty Point (PoC)
KYC Record Sharing (PoC)
Auto Contract
Management (PoC)
Security Token (PoC)
Fake News Protection (PoC)

34. 34
Technology
Technology & Project Management
Business
Industry Connect & Business
India

35. 35
Activities
• Curb fake news
• Collaborative news room
• Smart Contracts
• Asset Management
• Intellectual Property Protection
• Content Syndication
• Digital Rights Protection
• Proof of ownership
• Distribution
• Use based payment
mechanism
• Copyright
Publishing
CM
S
Broadcasting
Print
M
agazines
Thamarai
Brothers
Guru
Kripa
On boarding
Blockchain
Consortium
Partners
While other industry is
using this to improve
efficiency media
industry will be using
for accountability