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Sora Raku (Rakuten Drone Project)

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Sora Raku (Rakuten Drone Project)

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Session to introduce Rakuten Drone project, and to explain Rakuten’s approach towards emerging Drone technology.

The session will cover both general information about drone industry like regulation issues, and more detail information about

our new technology behind Sora Raku service, which was held at Camel Golf Course held in May

https://tech.rakuten.co.jp/

Session to introduce Rakuten Drone project, and to explain Rakuten’s approach towards emerging Drone technology.

The session will cover both general information about drone industry like regulation issues, and more detail information about

our new technology behind Sora Raku service, which was held at Camel Golf Course held in May

https://tech.rakuten.co.jp/

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Sora Raku (Rakuten Drone Project)

  1. 1. Powered by USING UAVs IN E-COMMERCE & GOODS DELIVERY Takayuki Kageyama Drone Project Promotion Section New Service Development Company
  2. 2. 2 What is so significant about Drone? It can fly autonomously Flight Controller & Sensors What is Drone? A Flying Robot
  3. 3. 3 Usage of Drone in Commercial Market • Aerial Photography • Inspections • Precision Agriculture • Delivery etc.
  4. 4. Drone Regulation Enacted from 10 Dec. 2015 Source: 国土交通省無人航空機(ドローン・ラジコン機等)の飛行ルール http://www.mlit.go.jp/koku/koku_tk10_000003.html Rules for Way you Fly Rules of Where you Fly • Only allowed to fly during daytime (Sunrise to Sunset) • Fly within visible range, and always monitor drone and its surroundings • Drone must keep 30 meter distance between third party person or buildings. • Drones are not allowed to fly over events with large number of people. • Drone are not allowed to carry flammable items. • Drones are not allowed to drop items from it while flying. Permission from MLIT needed, when violating A. Near airports C.DID area B. Altitude over 150m Other then A,B,C Permission from MLIT needed, for A,B,C
  5. 5. 5 Overview of Drone Usage Trend Entertaining / Recording Protecting/ Inspecting • Toys • Hobbyists • Aerial Photography • Public Safety • Wildlife • Oil Rigs/Wind farm • Cell Towers • Agriculture • Mining • Bridges • Situational Awareness • Operations Management • Asset Tracking • Employee Oversight • Modeling/Mapping • Environmental Monitoring • Online Retail • Local Stores • Restaurants • Legal Papers • Medical Evaluating/ Managing Delivery/ Transporting Modeling/MappingBridge Inspection Delivery Drone Source: AQU Technology Reserch Institute Inc. 特別調査編 その1.空飛ぶロボット、ドローンの用途開発の動向 p73 …2014 2015/2016 2017/2018 2019… Aerial Photography / Video
  6. 6. 6 3,600 3,100 2,900 3,800 3,000 3,400 3,200 0 3,500 3,700 3,300 2,928 2011 3,220 3,401 3,526 3,212 2012 2015 2,939 3,745 3,6143,637 2005 2014 3,137 20082006 2007 20132009 2010 3,232 Current Logistics Situation  Number of delivery is increasing  Being able to deliver fast and precise would be an important factor for the growth of Japanese economy 「平成27年度 宅配便等取扱個数の調査及び集計方法」 MM Transition of delivery number in Japan http://www.mlit.go.jp/common/001139889.pdf
  7. 7. 7 Three Issues in Logistics Industry Increase in the number of re-delivery  Decrease in labor productivity  Attempted delivery but absence  35% in Tokyo • Inefficiency of Re-Delivery • Traffic Congestion Heavy traffic due to increase in distribution amount Need extensive infrastructure improvement to solve traffic problem Decrease in the number of truck drivers & the aging of drivers • Labor Shortage
  8. 8. “So” “Ra” “Raku” Overview of Sora Raku
  9. 9. 「Sora Raku」First Project @ Golf Course For about one month, we provided drone delivery service to public Service Overview • Location: Camel Golf Resort (Chiba Prefecture) • Term: 1month (5/9-6/10) • Delivery Point: 1location • Number of Drones: 2 drones • Way of Flight: Autonomous Flight • Way of Order: Smartphone App • Number of Items: About 100
  10. 10. Rakuten Drone Service Introduction
  11. 11. Media Coverage Highlights Lists of Media FINANCIAL TIMES Nikkei Newspaper NHK TV Asashi Others
  12. 12. 12 Service Flow of Sora Raku Order Info Depart Use specially developed software to launch the drone in a single button. Golfer (Order) Staff (Receive Order & Delivery) Staff will pack the item at the depo and set it on drone to deliver it to the delivery point. Drone Delivery Golfer will specify the current location and place order. Weight indicator is a new feature.
  13. 13.  Fully autonomous flight Drone Delivery Service @ Golf Course
  14. 14. Introducing “Tenku” Payload: 2kg Distance: 5km
  15. 15.  Fully autonomous flight  Dedicated shopping app & drone app Drone Delivery Service @ Golf Course
  16. 16. Weight Indicator Shopping App (Customer-side) Add to Cart Shopping Cart Product Select
  17. 17. Flight Status Departure Drone Management App (Staff-side) Source: Google Map
  18. 18.  Fully autonomous flight  Dedicated shopping app & drone app  Technology development Drone Delivery Service @ Golf Course
  19. 19. Precise Landing System  Image Recognition  Beacon Signal
  20. 20. Auto Release Function
  21. 21.  Fully autonomous flight  Dedicated shopping app & drone app  Technology development  Safety measures Drone Delivery Service @ Golf Course
  22. 22. Monitoring Camera & Speaker Anemometer Safety Measures
  23. 23. Safety Measures
  24. 24. Key Takeaways from the Drone Delivery Project 1. Customer Voice
  25. 25. Customer Voice
  26. 26. Customer Voice Movie
  27. 27. Key Takeaways from the Drone Delivery Project 1. Customer Voice 2. Better Safety Measures
  28. 28. Better Safety Measures Weather is the most unpredictable factor
  29. 29. 1. Customer Voice 2. Better Safety Measures 3. Efficient Landing Key Takeaways from the Drone Delivery Project
  30. 30. More Efficient Landing
  31. 31. Key Takeaways from the Drone Delivery Project 1. Customer Voice 2. Better Safety Measures 3. Efficient Landing 4. Operational Know-how
  32. 32. Operational Know-how
  33. 33. Key Takeaways from the Drone Delivery Project 1. Customer Voice 2. Better Safety Measures 3. Efficient Landing 4. Operational Know-how 5. Easy-to-use Applications
  34. 34. Easy-to-use Applications Prototype Drone delivery service should be operated by staff members of a service provider Source: Google Map
  35. 35. Future Application  Delivery service at urban areas
  36. 36. Future Application Makuhari Project (Chiba, Japan) Makuhari New City Rakuten Fulfillment Center Source: Google Map
  37. 37. 37 Our Main Three Pillar Support areas with difficulty in logistics Provide new efficient delivery solution Drone delivery to a disaster-affected area as needed Drone can be used not only for business but also for a social goods use Infrastructure incase of disastrous situation Logistic solutions by using drones and our applications  We have three main pillars that we focus in using drone delivery New experience & more convenient delivery system
  38. 38. 38 Pioneering Undeveloped Airspace  Industrial Revolution of Sky can be possible by using undeveloped airspace with drones Short distance Parcels (small size) ○○ ○ Altitude 150m Altitude 30m Drone Short & long distance Human & Cargo (big size) △× × Cars/Trucks Long distance Human & Cargo CostCongestion ×△ Less HR △ Aircrafts
  39. 39. 39 Aerospace Industry Revolution
  40. 40. Interested in Drone Delivery Service? Contact Information: Name: Takayuki Kageyama Email: takayuki.kageyama@rakuten.com

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