1. Magazine Advertisement Draft
.
To reveal to the audience
when the album is out. Out
‘OUT NOW’ Now suggests that the album
is scarce, therefore may
persuade audience to
purchase album quicker,
ALBUM
before its gone.
I placed the original album
cover this is to help the
audience make a visual
connection between the
album and the advert
HIT SINGLE The hit single will be selected
from the back album cover.
5 stars, to hint to the audience that the
album is outstanding, in other words as
good as it can be

2. Using the online editing website ‘Pik Monkey’, I placed the original album cover (this is to
help the audience make a visual connection between the album and the advert) in the centre
of a blank white A4 sized ‘paper’ . I have used an A4 sized paper because it is clear that to
my understanding that magazine advertisements are often on an A4 paper. I have been
inspired by Jessie J’s original album advertisement, where her album is placed onto the
advert , and moreover there is a blank black slate which where the text is placed

3. From my audience research it revealed to me that my target audience wanted to see plain text, which is why the
font is very simple.
I then placed the texts onto the cover. I imitated similar texts I found out in my secondary research such as ‘New
album out now’ ‘featuring #1 hit’ (Chris Brown Graffiti) I believe that by imitating these texts I believe that that
it will promote authenticity. This also shows that that I am conforming to the codes and conventions of album
advertisements.
I used the ‘Arial’ Font as it is very artless. Furthermore I included 5 stars onto the advert, to represent the
ratings of the album. Lastly I included the song title ‘Let me in’ which is present on the album cover (back). I
have included this because evidently from my primary research my target audience would prefer to see a single
from the artist. I used similar texts, as the one in Rihanna’s magazine advert where she included the words
‘Featuring’

4. I then used the ‘Dusk’ effect to fade and neutralise out the harsh effect of the white background. I also
included ‘Lola Cruz’s’ website, as I noticed it was present in my secondary research.

5. Lastly I included the iTunes Logo where fans, can download the album. I saved the image
from ‘Google Images’ where I later then copied and pasted it onto my advertisement.

6. Using Pik monkey again, I will be making the spine of my album cover. Here is a rectangle
square with transformed, into the size, of which I found album spines were meant to
be(117.475 x 150.02 mm with 6.35 mm
http://www.graphicdesignforum.com/forum/showthread.php?t=20641)

7. I used the ‘dark edges’ tool:
First I reduced the intensity to 0
Then I changed the colour to brown
I have done this overall to create an illusion of a 3Dimensional piece, as it is crucial for the
spine to look dimensional, due to the fact that it is folded. This therefore increases its
authenticity

8. Next, I included the artist name ‘Lola Cruz’ and the album name ‘stranger’ I used the
‘Mancelle script’ as it is the same font I have used on the front cover. This is showing
continuity. As it is a convention that I carried out throughout the production of my album
cover

9. Next I also decided to ‘overlay the text ‘Lola Cruz’, This is because the effect of the text ‘lola
cruz’ connotes a sense of something that you know is there however can also be identified as not
there, almost as if it fading into the background of which heavily relates to the name of the
album ‘stranger’ This effect has also been achieved on the front and back cover of my album

10. I then retrieved this logo from goggle images. I
noticed that this logo was present in my
secondary research. This shows that I am
conforming into the conventions of album cover
spines

11. I then opened my spine onto ADOBE Photoshop CS4, where I used the
‘magic wand’ tool to remove the white background of the logo. This
furthermore increases authenticity