Google: Engage Consumers with Data Visualization to grow sales results and profits.

1. Engage consumers with
data visualization
Data is invaluable for spotting trends, gathering
insights and helping your business develop. But it
can be difficult to dive into all the numbers and
unlock the rewards.
Data visualization uses imagery and storytelling
to show the information in a more accessible way.
This lets you create valuable, shareable content that
attracts consumers and encourages them to engage
with your brand.
5 tips for creating a data visualization
Stay true to the data - don’t adjust things to fit your narrative
Let’s take an example
Search solutions company Lucidworks partnered with data
visualization agency Column Five to create an interactive U.S.
map that would help software developers find a job.
People could click on the maps to see the number of
developers and the salaries in each state, and work out where
the best opportunities were.
By helping the developer network, Lucidworks built their own
brand awareness and attracted new customers.
Figure out what you want to communicate with the data you
have available. Make sure it’s not too general or all about you
Tailor the topic to your target audience - is it interesting
and useful to them?
Think about the conversations you’re looking to spark with
consumers, and how they can affect your brand’s positioning
Make sure the design and language are suitable for
your audience
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I’ve identified a trend or insight that would work well as a visualization
I have enough data to create an interesting visualization
There is a specific conversation about my business I’d like to start
I have channels where I can promote the visualization
I think my audience will engage with and share the final visualization
Your data visualization checklist
For more bite-sized lessons in digital marketing, download the Primer app by Google
I N P A R T N E R S H I P W I T H P R I M E R
Remember the goal is to take your data and use it to tell a story that your audience
will care about. Help them, and you’ll see the benefits in your own business.