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Super-Distribution Community in Action/Content as a Service David R Worlock MarkLogic Briefing: May 2010 Copyright D.R. Worlock. All rights reserved 2010

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What do we want? <ul><li>Loyal, locked in clients </li></ul><ul><li>Real learnings from client experience which we can apply to smaller players </li></ul><ul><li>Niche dominance to ensure that third party content reaches the client through us </li></ul><ul><li>Positioning that allows us to control the speed of innovation </li></ul><ul><li>The ability to price to value </li></ul>

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Super-Customization <ul><li>Hand the API to the user </li></ul><ul><li>Invite users to recombine your content with theirs to create unique datasets, but using your tools </li></ul><ul><li>Seek to lock in support and update to secure resubscription and reliance </li></ul>

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… we network publish here too… <ul><li>Make content fully searchable, and contextually open to third party content </li></ul><ul><li>Attach the applets that draw fresh value out of content in context </li></ul><ul><li>Generate the links and network tools </li></ul><ul><li>Release the taxonomy to secure users </li></ul><ul><li>Price to quality, not to format </li></ul>

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Content Integration Architecture Portal Personalization/Workflow Integration Layer Data Warehouse User-Created Content CMS Repository Content Authoring Search/ Browse Collaboration Viewing/ Analysis Content Layer Web Content Purchased Content Ent. Job Function CMS Tagging/ Taxonomies Access Control XML and Web Services Users Search Engines Integration Tools Portal Personalization/Workflow Integration Layer Content Layer Users Portal Personalization/Workflow Integration Layer Content Layer

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Information Services and Solutions Value Model User Desktop Integrated Content Solutions Mapping and Visualization Abstracting and Indexing Secondary Content - review articles, encyclopaedias, textbooks, monographs, conference proceedings Primary Research - journal articles, report, published correspondence, market research, statistical reporting, ‘grey’ literature High Level Analytics Decision Support

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Case Studies

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Compliance and Risk Management <ul><li>Frontline is security (Government) and insurance </li></ul><ul><li>No natural limit to size/coverage of data collections </li></ul><ul><li>Data mining and inference rules at the core </li></ul><ul><li>Predictive analysis from mix of structured and unstructured data </li></ul><ul><li>Drives extensions into automated response activity, audit, and continuing education requirements </li></ul>

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Sector Players <ul><li>Reed Elsevier: Seisint and Choicepoint. Key sectors are government and insurance. Key requirement is ever-extending personal data coverage </li></ul><ul><li>Thomson Reuters: ClearForest and OpenCalais. Moving beyond financial services. Automated real time response is key concern </li></ul><ul><li>Complinet: Personalized systems for regulated markets. Audit and education </li></ul>

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Healthcare <ul><li>Support for hospital and insurer workflow </li></ul><ul><li>Risk reduction through patient record integration </li></ul><ul><li>Ensuring that latest research available at diagnostic decision point </li></ul><ul><li>Critical time factors – 8 minutes at the bedside </li></ul><ul><li>Critical malpractice issues: 5% of diagnosis is wrong </li></ul>

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Healthcare Sector Players <ul><li>WK Health ProVation and UpToDate Diagnostic interface integrating to order sets and drug supply chain </li></ul><ul><li>Thomson Reuters. Evidence-based prediction via MedStat </li></ul><ul><li>Map of Medicine. Uniformity in the UK NHS. Acquired by Hearst Business </li></ul><ul><li>Evidence-based medicine – the critical resources of Zynx, BMJ Clinical Evidence etc. </li></ul>

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Supply Chain Management and Improvement <ul><li>Aspiration to tackle whole chain has failed </li></ul><ul><li>Productivity and procurement intelligence are still vital </li></ul><ul><li>Small segment improvement is hard to measure – and sell </li></ul><ul><li>Concentration on purchasing decisions may be misleading </li></ul>

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Supply Chain Players <ul><li>Credit Rating – major efforts from D&B, Experian and Equifax </li></ul><ul><li>Bids and tenders management raises critical issues McGraw Hill Construction bids management integrates standards, specs, and contract/bid management for top 25 sector players </li></ul><ul><li>Use a universal sector baseline – GlobalSpec and engineering design </li></ul><ul><li>Watch social media, procurement recommendations/directories – BrownBook, Qype </li></ul>

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Two prerequisites for change… <ul><li>You must give up a product mindset and take on a services and solutions view of your content </li></ul><ul><li>… and you have to be confident that you know what your customers do for a living – on the network, but also in real life – to be able to envisage helping them in this way </li></ul>

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Remember… <ul><li>It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change </li></ul><ul><li>Charles Darwin </li></ul>

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Thanks for listening! <ul><li>Contact David Worlock at [email_address] </li></ul><ul><li>Tel 07836361873 </li></ul><ul><li>On Twitter at dworlock </li></ul><ul><li>And come to www.davidworlock.com </li></ul>