Social networks and social media analysis in the context of the enterprise

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15 de May de 2014

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Social networks and social media analysis in the context of the enterprise

  1. Social networks and social media Analysis in the Context of the Enterprise By: Ramez Al-Fayez
  2. Overview • Social network overview • How Social Network interact with Enterprise • Enterprise Social Network • Enterprise 2.0 overview • Strategy • Benefits of SN/A • Enterprise social media networks • Social network impact on enterprise • Social media Analysis overview
  3. Social • Interaction between a human being and another • A Human characteristic • Humans are keen to improve/invent channels to increase sociality such as: Newspaper, Telephone, Mobile, and Internet
  4. What is Social network • A social structure made up of a set of social actors (such as individuals or organizations) and a set of the dyadic ties between these actors
  5. Social networking service • A social networking service is a platform to build social networks or social relations among people who, share interests, activities, backgrounds or real-life connections
  6. Social channels • Blogs and Wikis • Instant Messaging • Text Messaging • Forums and online communities • Email • Intranet • Microblogging
  7. How Social Network interact with Enterprise Social network within Enterprise (employees) Enterprise Social network outside enterprise (Customers)
  8. How Social Network interact with Enterprise • 1) Enterprise should build a social network within, between employees and managers “Enterprise Social Network” • 2) Enterprise should focus on Social network, where their customers reside and interact with them “Enterprise social media networks => Social media Analysis ” “Studies confirmed that standout organizations, those that are outperforming their peers, are focused both on getting closer to their customers and are more likely to embrace social media in the workplace”
  9. Enterprise Social Network • A secure online communities for collaboration among employees and business partners • Enables a smarter, more collaborative, and more productive working environment • A set of technologies that creates business value by connecting the members of an enterprise through profiles, updates, and notifications
  10. Enterprise Social Network • Strategy + Technology + Plan for deploying and encouraging the use of enterprise social networks, Enterprise will have a collaborative environment in which knowledge can be captured and shared, and workflows streamlined, providing real-time business benefits.
  11. Enterprise Social Network= Enterprise 2.0 • Adapt and integrate social software platforms within the Enterprise, or between Enterprise and their partners or customers • Help managers, employees, customers and suppliers collaborate, share, and organize information • Its how to apply best-practice for using Web 2.0 within the enterprise to increase collaboration and sharing
  12. Why Social into Enterprise • Help in Decision making • Transform and improve the sharing, discovery, and aggregation of information • Improve collaboration between multiple authors and across different regions • Enhance knowledge Management • Help employees find experts fast • Share innovative ideas • Build community inside the enterprise • Capture the experience of the workforce • Attract and retain the next-generation workforce
  13. Why Social into Enterprise • 57% of financial outperformers are more likely than underperformers to use collaborative and social networking tools to enable global teams to work more effectively together (IBM CHRO Study 2010).
  14. Is there risks? • Lack of integration with workflows/business applications • Employees don't see the business value day to day • Cultural barriers • Change management • Lack of management encouragement • Difficulty of use • Security and privacy
  15. Success factors • A better understanding of business value • Integrations with existing back-end systems • Integrations with Office-Tools • Single Sign-on • Support, awareness, and training • Management should start first
  16. Check List Pre-Implementation • Analyze your corporate culture and landscape • Well defined team and stakeholders with a buy in from executive managements • Develop a content strategy • A clear and defined policies and rules • Establishes key performance indicators (KPIs) to measure success
  17. Strategy • Define Goals • Risk Assessment • Develop a usage policy (Collaborated with Human Resources and Information Security) • Develop a series of usage models based on personas (Sales, Engineers, etc) • Perform proof of concept (PoC) tests to evaluate business value and user acceptance • Define an architecture and an approach to phased implementation • Develop a set of guiding principles to direct the execution of the strategy
  18. Strategy- Architecture Sample
  19. Enterprise Social Software
  20. Example
  21. Small True Story by Kendall Collins “Jim Steele, our chief customer officer and president of worldwide sales, was in London, meeting with the CEO of a large software company that uses our products. When Jim updated his status on Chatter (our enterprise social collaboration application and platform), he mentioned the meeting. While Jim is meeting with the CEO in London, somebody deep in our accounting department back in San Francisco reads Jim ’ s update and a light goes on in his head. It turns out the CEO ’ s company is late on its account payable. The accountant posts an update on Chatter, and Jim shows it to the CEO. The CEO says, “ Oh, my God! ” and sends a message to his accounts payable department. They wired us the money that same day! “
  22. Enterprise social media networks • To reach customers and clients where ever they are ! • 95% of standout organizations will focus more on “getting closer to the customer” over the next 5 years (IBM Global CEO Study 2010).
  23. The Five Stages of Social Media Adoption
  24. Why? • You have a smartphone, you probably use social media to check out new restaurants and find good offers or deals (These are Enterprises !!) • People are using social network for their day to day activity. They market Enterprises by doing Check-ins, Posting Images, or Tweeting !
  25. Benefits • To market the enterprise/ Branding ! • Advertise new products • To sell Products • Support customers • Analyze customers behavior • Analyze market trends • To look for resources/ opportunities Don’t be surprise people are hired through social network, and get fired too !
  26. Not joking !
  27. Who we should listen to? • Identify the audience segments that matter • Identify social networks you should focus on • Pinpoint the topics and keywords • Categorize listening topics • Track and report historical trends • Do Social Media Analysis
  28. What is Social media Analysis • The analysis of social Media networks • Views social relationships in terms of network theory, consisting of nodes (actors ) and ties (relationships)
  29. How to achieve this? Enterprise should typically master three competencies: • Information management, • Analytics skills and tools • Data-oriented culture
  30. Information Management
  31. Analytics skills and tools competency
  32. Data-oriented culture
  33. characteristics of a Collaborative Enterprise • Ability to analyze data • Ability to capture and aggregate data • Culture open to new ideas • Analytics as a core part of business strategy and operations • Predictive analytics embedded into processes • Insights available to those who need them
  34. Business Intelligence and Analytics Platforms
  35. Gartner’s Report shows how CIO interested in nowadays technology CIO Technologies Ranking of Technologies CIOs Selected as One of Their Top Five Priorities in 2013 Ranking 2013 2012 2011 2010 2009 Analytics and Business Intelligence 1 1 5 5 1 Mobile Technologies 2 2 3 6 12 Cloud Computing (SaaS, IaaS, PaaS) 3 3 1 2 16 Collaboration Technologies 4 8 11 5 Legacy Modernization 5 6 7 15 4 IT Management 6 7 4 10 * Customer Relationship Management 7 8 18 * * Virtualization 8 5 2 1 3 Security 9 10 12 9 8 ERP Applications 10 9 13 14 2 *Not an option in that year
  36. The Future? • By 2016, the average corporate device will synchronize and orchestrate content with at least five different file synchronization and sharing services • By 2017, 15% of organizations will use insights from personalized sensors and self-tracking mobile apps to create innovative customer experiences, relationships, products and services • By 2017, at least 40% of large organizations will struggle to integrate multiple internal social networking applications, leading to diminished returns • By 2018, 25% of large organizations will have an explicit strategy to make their corporate computing environment similar to a consumer computing experience. • By 2018, 25% of Global 1000 organizations will use customer- oriented digital marketing to improve employee engagement
  37. Q&A Thanks…