Social networks and social media Analysis in the
Context of the Enterprise
By: Ramez Al-Fayez

Overview
• Social network overview
• How Social Network interact with Enterprise
• Enterprise Social Network
• Enterprise 2.0 overview
• Strategy
• Benefits of SN/A
• Enterprise social media networks
• Social network impact on enterprise
• Social media Analysis overview

Social
• Interaction between a human being and another
• A Human characteristic
• Humans are keen to improve/invent channels to
increase sociality such as: Newspaper, Telephone,
Mobile, and Internet

What is Social network
• A social structure made up of a set of social actors
(such as individuals or organizations) and a set of
the dyadic ties between these actors

Social networking service
• A social networking service is a platform to build
social networks or social relations among people
who, share interests, activities, backgrounds or
real-life connections

Social channels
• Blogs and Wikis
• Instant Messaging
• Text Messaging
• Forums and online communities
• Email
• Intranet
• Microblogging

How Social Network interact with
Enterprise
Social network
within Enterprise
(employees)
Enterprise
Social network
outside enterprise
(Customers)

How Social Network interact with
Enterprise
• 1) Enterprise should build a social network
within, between employees and managers
“Enterprise Social Network”
• 2) Enterprise should focus on Social network,
where their customers reside and interact with
them
“Enterprise social media networks => Social media Analysis ”
“Studies confirmed that standout organizations, those that are
outperforming their peers, are focused both on getting closer to their
customers and are more likely to embrace social media in the workplace”

Enterprise Social Network
• A secure online communities for collaboration
among employees and business partners
• Enables a smarter, more collaborative, and more
productive working environment
• A set of technologies that creates business value
by connecting the members of an enterprise
through profiles, updates, and notifications

Enterprise Social Network
• Strategy + Technology + Plan for deploying and
encouraging the use of enterprise social networks,
Enterprise will have a collaborative environment
in which knowledge can be captured and shared,
and workflows streamlined, providing real-time
business benefits.

Enterprise Social Network= Enterprise 2.0
• Adapt and integrate social software platforms
within the Enterprise, or between Enterprise and
their partners or customers
• Help managers, employees, customers and
suppliers collaborate, share, and organize
information
• Its how to apply best-practice for using Web 2.0
within the enterprise to increase collaboration
and sharing

Why Social into Enterprise
• Help in Decision making
• Transform and improve the sharing, discovery, and
aggregation of information
• Improve collaboration between multiple authors and
across different regions
• Enhance knowledge Management
• Help employees find experts fast
• Share innovative ideas
• Build community inside the enterprise
• Capture the experience of the workforce
• Attract and retain the next-generation workforce

Why Social into Enterprise
• 57% of financial outperformers are more likely
than underperformers to use collaborative and
social networking tools to enable global teams to
work more effectively together (IBM CHRO Study
2010).

Is there risks?
• Lack of integration with workflows/business
applications
• Employees don't see the business value day to day
• Cultural barriers
• Change management
• Lack of management encouragement
• Difficulty of use
• Security and privacy

Success factors
• A better understanding of business value
• Integrations with existing back-end systems
• Integrations with Office-Tools
• Single Sign-on
• Support, awareness, and training
• Management should start first

Check List Pre-Implementation
• Analyze your corporate culture and landscape
• Well defined team and stakeholders with a buy in
from executive managements
• Develop a content strategy
• A clear and defined policies and rules
• Establishes key performance indicators (KPIs) to
measure success

Strategy
• Define Goals
• Risk Assessment
• Develop a usage policy (Collaborated with Human Resources and
Information Security)
• Develop a series of usage models based on personas (Sales, Engineers,
etc)
• Perform proof of concept (PoC) tests to evaluate business value and
user acceptance
• Define an architecture and an approach to phased implementation
• Develop a set of guiding principles to direct the execution of the
strategy

Strategy- Architecture Sample

Enterprise Social Software

Example

Small True Story by Kendall Collins
“Jim Steele, our chief customer officer and president of
worldwide sales, was in London, meeting with the CEO of a
large software company that uses our products. When Jim
updated his status on Chatter (our enterprise social
collaboration application and platform), he mentioned the
meeting. While Jim is meeting with the CEO in London,
somebody deep in our accounting department back in San
Francisco reads Jim ’ s update and a light goes on in his head. It
turns out the CEO ’ s company is late on its account payable.
The accountant posts an update on Chatter, and Jim shows it to
the CEO. The CEO says, “ Oh, my God! ” and sends a message to
his accounts payable department. They wired us the money
that same day! “

Enterprise social media networks
• To reach customers and clients where ever they
are !
• 95% of standout organizations will focus more on
“getting closer to the customer” over the next 5
years (IBM Global CEO Study 2010).

The Five Stages of Social Media Adoption

Why?
• You have a smartphone, you probably use social
media to check out new restaurants and find good
offers or deals (These are Enterprises !!)
• People are using social network for their day to
day activity. They market Enterprises by doing
Check-ins, Posting Images, or Tweeting !

Benefits
• To market the enterprise/ Branding !
• Advertise new products
• To sell Products
• Support customers
• Analyze customers behavior
• Analyze market trends
• To look for resources/ opportunities
Don’t be surprise people are hired through social network, and get fired too !

Not joking !

Who we should listen to?
• Identify the audience segments that matter
• Identify social networks you should focus on
• Pinpoint the topics and keywords
• Categorize listening topics
• Track and report historical trends
• Do Social Media Analysis

What is Social media Analysis
• The analysis of social Media networks
• Views social relationships in terms of network
theory, consisting of nodes (actors ) and ties
(relationships)

How to achieve this?
Enterprise should typically master three
competencies:
• Information management,
• Analytics skills and tools
• Data-oriented culture

Information Management

Analytics skills and tools competency

Data-oriented culture

characteristics of a Collaborative Enterprise
• Ability to analyze data
• Ability to capture and aggregate data
• Culture open to new ideas
• Analytics as a core part of business strategy and
operations
• Predictive analytics embedded into processes
• Insights available to those who need them

Business Intelligence and Analytics Platforms

Gartner’s Report shows how CIO interested
in nowadays technology
CIO Technologies
Ranking of Technologies CIOs Selected as
One of Their Top Five Priorities in 2013
Ranking 2013 2012 2011 2010 2009
Analytics and Business Intelligence 1 1 5 5 1
Mobile Technologies 2 2 3 6 12
Cloud Computing (SaaS, IaaS, PaaS) 3 3 1 2 16
Collaboration Technologies 4 8 11 5
Legacy Modernization 5 6 7 15 4
IT Management 6 7 4 10 *
Customer Relationship Management 7 8 18 * *
Virtualization 8 5 2 1 3
Security 9 10 12 9 8
ERP Applications 10 9 13 14 2
*Not an option in that year

The Future?
• By 2016, the average corporate device will synchronize and
orchestrate content with at least five different file
synchronization and sharing services
• By 2017, 15% of organizations will use insights from
personalized sensors and self-tracking mobile apps to create
innovative customer experiences, relationships, products and
services
• By 2017, at least 40% of large organizations will struggle to
integrate multiple internal social networking applications,
leading to diminished returns
• By 2018, 25% of large organizations will have an explicit
strategy to make their corporate computing environment
similar to a consumer computing experience.
• By 2018, 25% of Global 1000 organizations will use customer-
oriented digital marketing to improve employee engagement

Q&A
Thanks…