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Baby steps and why
it's more important
than your code skills
@ramonvictor
Front-End Engineer at
@ramonvictor
Recife, PE - Brazil
First of all,
why this
subject?
What this presentation is
*not* going to be about?
What do I mean
by “baby steps”?
Changing the mindset
But, does
changing the process
mean we’ll be working on
the right things?
Let’s talk about
real business impact
My experience
with failures
In the past I couldn’t explain
why we failed, because…
• The idea was nice;
• We had an amazing Engineering team;
• Good d...
So, what was wrong?
Today, I have a few
hypothesis about
the why…
Here’s the
main reason:
We forgot
about
business!
If I could go back in
time, what would I try
to do differently?
I wouldn’t take
too long to
launch the first
MVP and validate
the business
impact
1
I would suggest
reducing the
technical team
and investing
more on
customer service
2
I would not
invest time
refactoring the
code to scale a
platform that has
no users
3
I would use
measurement
tools in our favor
to make better
business
decisions
4
Believe me,
it’s not a big deal
Failing fast!
From @jseiden - Lean UX: http://www.slideshare.net/jseiden/2013-oct-15-continuous-learning-and-delivery-dpm-...
Taking the evaluation
step seriously!
Taking the evaluation
step seriously!
A/B test everything you can!
Taking the evaluation
step seriously!
A/B test everything you can!
Source: http://blog.booking.com/hamburger-menu.html
Bas...
Taking the evaluation
step seriously!
Some tools that might help:
Learning with other
people’s mistakes
We focused on building
prototypes to validate
that our vision was
technically feasible.
Instead, we should have
released s...
Conclusion
Don’t try to take a step
bigger than your
company can
Think big
…but start small
It doesn’t matter
how awesome the
technology you’re
using is,
your product should
be solving a real
business/user need.
An...
Dank u wel! ;)
@ramonvictor
Baby steps and why it's more important than your code skills
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"In this talk I'd like to explain why many startups fail when trying to build a product with fancy code and a "scalable" solution before learning what business/design needs they're trying to solve. Actually, it's not only for startups, it's also for you, as designer or developer. Why we should understand our ideas is more likely to fail than succeed? This is for sure much more important than learning Material Design, ReactJS or any other buzzword of our field."

This talk was given at http://frontinamsterdam.nl/

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Baby steps and why it's more important than your code skills

  1. 1. Baby steps and why it's more important than your code skills @ramonvictor
  2. 2. Front-End Engineer at @ramonvictor Recife, PE - Brazil
  3. 3. First of all, why this subject?
  4. 4. What this presentation is *not* going to be about?
  5. 5. What do I mean by “baby steps”?
  6. 6. Changing the mindset
  7. 7. But, does changing the process mean we’ll be working on the right things?
  8. 8. Let’s talk about real business impact
  9. 9. My experience with failures
  10. 10. In the past I couldn’t explain why we failed, because… • The idea was nice; • We had an amazing Engineering team; • Good dev. infrastructure; • The team mastered 
 Agile development techniques; • Design process dream.
  11. 11. So, what was wrong? Today, I have a few hypothesis about the why…
  12. 12. Here’s the main reason: We forgot about business!
  13. 13. If I could go back in time, what would I try to do differently?
  14. 14. I wouldn’t take too long to launch the first MVP and validate the business impact 1
  15. 15. I would suggest reducing the technical team and investing more on customer service 2
  16. 16. I would not invest time refactoring the code to scale a platform that has no users 3
  17. 17. I would use measurement tools in our favor to make better business decisions 4
  18. 18. Believe me, it’s not a big deal
  19. 19. Failing fast! From @jseiden - Lean UX: http://www.slideshare.net/jseiden/2013-oct-15-continuous-learning-and-delivery-dpm-summit-2013-seiden
  20. 20. Taking the evaluation step seriously!
  21. 21. Taking the evaluation step seriously! A/B test everything you can!
  22. 22. Taking the evaluation step seriously! A/B test everything you can! Source: http://blog.booking.com/hamburger-menu.html Base Variant VS
  23. 23. Taking the evaluation step seriously! Some tools that might help:
  24. 24. Learning with other people’s mistakes
  25. 25. We focused on building prototypes to validate that our vision was technically feasible. Instead, we should have released something. Source: https://medium.com/inside-wattage/well-we-failed-77e795e16ecf “
  26. 26. Conclusion
  27. 27. Don’t try to take a step bigger than your company can
  28. 28. Think big
  29. 29. …but start small
  30. 30. It doesn’t matter how awesome the technology you’re using is, your product should be solving a real business/user need. And never forget!
  31. 31. Dank u wel! ;) @ramonvictor
  • RafaelBattestiCTFL

    Nov. 14, 2017

"In this talk I'd like to explain why many startups fail when trying to build a product with fancy code and a "scalable" solution before learning what business/design needs they're trying to solve. Actually, it's not only for startups, it's also for you, as designer or developer. Why we should understand our ideas is more likely to fail than succeed? This is for sure much more important than learning Material Design, ReactJS or any other buzzword of our field." This talk was given at http://frontinamsterdam.nl/

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