170107 caring for those who feed the nation
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170107 caring for those who feed the nation
- 1. Caring for those… who feed the nation!
- 2. Do you know the farmer who grew your food? Is she/he still alive?
- 3. 318,528 farmers committed suicide 1995-2016 41.7% raise in 2015
- 4. Average income of farmers in India is Rs. 6426.00 Avg of 85% is < Rs. 5000
- 5. Average loan of an Indian farmer is Rs. 47,000 Avg in Telugu States > a lakh
- 7. Where we failed? • Increased costs of cultivation • Stagnated yields • Reducing subsidies • Increased costs of living • Reduced prices
- 8. How do we get better incomes? • Reduce the costs • Increase the price • Increase the share in the consumers price • Diversify the source
- 9. Towards sustainability ! •What is on your plate? •Do you drink or eat water?
- 12. When every drop counts!
- 13. Just Food, 2007
- 14. http://www.sahajaaharam.in add health to your life
- 15. Sahaja Aharam Producer Company Producer Co-op-1 Farmer Group B Retail Stores • Healthy food • Affordable Price • Max share to farmers Mobile Store Direct to Home Producer Co-op-2 Consumer Cooperative Farmer Group A Farmer Group C Sahaja Aharam Producer Company • Capacity building • Institutional building • Investment support • Brand building • Quality Management • Fair Trade Market place Direct to resellers Whole sale to traders Bulk buyers Processing units Seeds Bioinputs Online Store Food processing
- 16. • Tungabhadra Coop • Kadiri Coop • Palabavi Coop •Rayachoti coop •Baghyalaxmi coop • Punnami Coop • Gayatri Coop • Mydukuru Coop • Harita Coop • Brahmalingeswara Coop • Giri Coop • Naisargic Sheti Beej Producer Company •Enebavi Coop • Adarsha Coop • BROMACS • Swayamkrishi PC • Kisanmitra coop •GreenDunia Kallem Hub Boddham Hub Naguladinne Hub Dorli Hub
- 17. Our strategic innovations • Federated structure • Getting into direct retail connecting farmers and consumers • Better share to farmers > 50% • Consumer Cooperative to mobilise resources and people • Broad basing product range • Food processing and value addition
- 18. Sahaja Aharam Stores •Hyderabad •Tarnaka •Sainikpuri •Jeedimetla •Kharkana •Himayatnagar •Attapur •Kukatpally •Gandhinagar •Moosapet •HiTec City •Vishakapatnam •Gopalapatnam •MVP Colony •Khammam •Burhanpur •Warangal •NGOs Colony •Advocates colony http://www.sahajaaharam.in
- 20. Key challenges • Access to credit – Banks demanding non agril assets as 150% collateral security – Higher interest rates • Higher Taxation – VAT/CST and now GST – 30% income tax on par with other corporates • Lack of infrastruture – Organic storage facilities – Exclusive processing units to maintain identity preservation
- 21. A social enterprise to build support services to farming and farmers A social enterprise to improve business and investment opportunities to rural enterprises
- 22. farm support services • Advise • Manage • Track • Market • Hire http://www.ekrishi.co.in
- 23. ….and we shall over come! http://www.csa-india.org m. 09000699702 Fb: ramoo.agripage