2. Social Media, it’s more than just marketing. About me: Ramsey Mohsen Project Lead & Web Consultant at Digital Evolution Group Video blogger, blogger, former lifecaster on Justin.TV
3. Social Media, it’s more than just marketing. Where I work: Digital Evolution Group 9 year old e-business consultancy Voted one of the best web development firms in the region (Ingram’s) National and regional awards for thought leadership and results
4. Social Media, it’s more than just marketing. Today’s Agenda Benefits of Social Media Quick 101 Twitter: Crisis Communication Twitter: Customer Service Democratization of Data Q&A
6. // New Capabilities raise organization / brand awareness position your organization as a thought leader drive conversions (traffic, registrations, sales) allow you to converse directly with your audience allow you to listen to your audience’s needs/wants provide interesting insights and anecdotal evidence complement your marketing and PR strategies - adapted from Listrak’s “Social Media Synergy”
8. // Some Definitions Interactive Marketing listening to the customer, storing the information, and then acting on the information in a way the customer finds meaningful, valuable, and compelling = Conversation? = Social Marketing?
9. // Some Definitions “Social media is not a conversation.It is where a conversation takes place.” - Jay Baer, social media strategist
10. // Trust and Influence Level of Trust is Down 77 percent trust corporations less this year trust in business and government at historical lows trust in news media is down in double digits - 2009 Edelman TrustBarometer
11. // Trust and Influence Who do people trust? friends, family, professionals or “experts” strangers almost as much as face-to-face, especially in well-regulated environments strangers considerably more than celebrities, advertising, organizational websites increasingly, blogs - Universal McCann Survey (September 2008)
12. // Increase in Channels Old Word-of-Mouth New Word-of-Mouth
13. // Increase in Channels Effect of Reciprocal Attention on Relevancy
14. Be Relevant Content Differences Between Facebook / Twitter: Twitter is more urgent, immediate, velocity Twitter is more conversational Twitter has the advantage of being mobile-oriented Facebook can more flexibly present richer content Facebook is more referential and detailed Facebook is aimed at more lightly engaged
15. Tools to Update Twitter Apps / Software www.twitter.com Text Message or Phone App API platform
20. Crisis Communication The good vs. bad of using Twitter in a crisis: PROS Reach people quickly, exponentially Easy to do, computer or cell phone Real-time, immediate feedback Anonymity good and the bad CONS 140 characters Commitment to communicate important information Talking "in public“ Response to individuals
21. Crisis Communication Tips for Crisis Communication on Twitter Be direct, honest and authentic. Share the information as you get it right away. If you have no updates, share there are no updates. Link to your website for depth. Respond to questions "in public".
27. // Some Definitions My Administration is committed to creating an unprecedented level of openness in Government. We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration. Openness will strengthen our democracy and promote efficiency and effectiveness in Government.- Barack Obama
28. Democratization of Data Apps for Democracy Contest: The Data Catalog = public data of 270 real-time crime feeds, school test scores, and poverty indicators and 311 API. Contest cost the city $50,000, ran for 30 days 47 iPhone, Facebook and web applications were developed. Value = $2,600,000 to the city
29. Democratization of Data Asking for Feedback “…asked citizens to offer ideas about how technology can improve government operations and the community.“
32. // Are You Ready? Can you devote the time? Can you sustain the effort? Is there a commitment to transparency? Is there executive sponsorship? Are you prepared to take action on the feedback? Do you know what you want to accomplish?
33. Putting It All Together So you need a plan… that considers your objectives and your targets… before you select your strategies and technologies.
