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Oneplus one-keynote
Some people have been saying that
hardware is dead.
“Software is eating the world.”
- Marc Andreessen
Motorola is now a
part of Lenovo
but…
$2.91 Billion $19 Billion
Is hardware really dead?
No
That’s why we’re here.
OnePlus
A Hardware Company
ONEPLUS ONE
BEST SPECS
Best Specs
2014 Flagship Killer
Specs are always the most boring
part of hardware.
!
Now that we have that out of the
way…
Return to User Value
Design is more than how something looks, it’s about
perfecting the day to day experience for our users.
Smartphones
There are many reasons to dislike one.

Only one reason is needed to love one.
So what’s the secret?
DESIGN
Oneplus one-keynote
[Phone render + real pic]
The OnePlus One is
beautiful from all angles.
Oneplus one-keynote
Front facing logos are ugly
Frame border lowered by 0.05mm.

Outer bezels raised by 0.05mm.

Total change 0.1mm.
Revising
0.05mm
The devil is in the details.
Recessed Bezels
Elevated Display
7% more durable to
drops.
Amazingly Elegant
Matte and glossy:
Less distracting from the front.
More captivating from the sides.
Streamlined Edges
Oneplus one-keynote
Never Settle:
If it’s not good enough, revise.
Beautiful Contours
Design, then simplify.
We have one regret on the OnePlus One: it has no metal borders.
Having them would cause issues with signal and add significant
amount of weight to our device.
One Regret
An Honest Company
ERGONOMICS
Redefining Ergonomics
It’s the end result that matters.
It’s about how it looks and feels.
Materials and Finish
Perceived Size
Weight Distribution
Unique Textures
Silk WhiteSandstone Black
Silk White
It’s so smooth!
Made from cashew nuts.
Oneplus one-keynote
Sandstone
Unique textures
you’ve never felt before.
Natoko
Nude is Sexy
Who needs a phone case?
StyleSwap Covers
Bamboo Wood Denim Kevlar
PERCEIVED SIZE
Oneplus one-keynote
Curved Back
1 Month
36 Revisions
4.6
“It feels amazing in your hands.”
WEIGHT DISTRIBUTION
iPhone 4SiPhone 5
Oneplus one-keynote
162g Feels Great
Light and Easy to Hold
Oneplus one-keynote
Oneplus one-keynote
Oneplus one-keynote
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Oneplus one-keynote
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Oneplus one-keynote
“For those who appreciate
aesthetics, what’s inside matters
just as much as what’s outside.”
Exceptional Design
Attention to every detail.
Speaker Grill
Full of dust after 3 months.
Sticks out like an ugly scar.
Perfectly Flat
AUDIO QUALITY
Dishonest Design
Oneplus one-keynote
World’s first smartphone
with dual bottom facing speakers.
SMARTPHONE
PHOTOGRAPHY
Only for
Professionals
Reliant on
Hardware
Fast
Precise
Stable
Quick focus and capture.
Precise exposure, light sensitivity and white balance.
Crystal clear and sharp images.
Oneplus one-keynote
6 Physical Lenses f/2.0 Aperture13 MPx Gen2
Sony Exmor Sensor
0.3s Shutter Speed
Thrilling White Balance Accuracy
Stable Image Quality
Oneplus one-keynote
Oneplus one-keynote
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Oneplus one-keynote
Oneplus one-keynote
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Oneplus one-keynote
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Oneplus one-keynote
OPERATING SYSTEM
CyanogenMod 11S
Flexible Functions
Themes and Customization
Privacy and Security
Our customer service team is ready
to serve you in all launch countries.
Ships from a warehouse near you.
SERVICE
SHOPPING EXPERIENCE
INVITE SYSTEM
Buy as soon as you get an Invite.
Share Invites with your friends and family.
Price?
Now to the part everyone’s waiting for…
Phone Processor Display Storage Battery Cameras Price
Samsung
Galaxy S5
2.5 GHz
Snapdragon
801
5.1 inch
1080p
2GB/16GB 2800mAh
16MPx
2MPx
$699
HTC!
One M8
2.3 GHz
Snapdragon
801
5.0 inch
1080p
2GB/16GB 2600mAh
Dual 4MPx
5MPx
$699
OnePlus
One
2.5 GHz
Snapdragon
801
5.5 inch
1080p
3GB/16GB 3100mAh
13MPx
5MPx
?
299 16GB
$ USD
2014 Flagship Killer
OnePlus One
64GB?
What’s fair to charge for additional
memory?
649
iPhone 5S
849
iPhone 5S
$
16GB 64GB
$USD USD
349 64GB
$ USD
2014 Flagship Killer
OnePlus One
Oneplus one-keynote
Oneplus one-keynote
First batch of invites
starts in May 2014.
Look and Feel: exceptional design and
premium built quality.
!
Light and Ergonomic: the OnePlus One is
easy to hold and weights just 162g.
!
CyanogenMod 11S: fast, reliable and
secure OS.
!
Best Specs: Qualcomm® SnapdragonTM
801, 3GB of RAM, 3100mAh battery,
13MPx Sony Exmor IMX214 and global
LTE coverage.
16GB 64GB
299$ USD
349$ USD
2014 Flagship Killer

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