Más contenido relacionado La actualidad más candente (20) Similar a How to Survive Google's Trojan Horsing of the Web (20) How to Survive Google's Trojan Horsing of the Web1. Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
How to Survive
Google’s Trojan Horsing of the Web
27. Top 10 11-100 101-1K 1K-10K 10K+
Google 22.2% 14.9% 18.0% 18.7% 26.2%
Facebook 42.7% 17.7% 15.3% 12.9% 11.3%
Yahoo 39.2% 15.8% 15.6% 14.0% 15.4%
Reddit 75.2% 11.0% 7.2% 4.4% 2.2%
Youtube 80.1% 7.2% 5.4% 4.1% 3.2%
NotAllReferrers SendTrafficEqually
(databelowfromMay2017)
28. Top 10 11-100 101-1K 1K-10K 10K+
Google 22.2% 14.9% 18.0% 18.7% 26.2%
Facebook 42.7% 17.7% 15.3% 12.9% 11.3%
Yahoo 39.2% 15.8% 15.6% 14.0% 15.4%
Reddit 75.2% 11.0% 7.2% 4.4% 2.2%
Youtube 80.1% 7.2% 5.4% 4.1% 3.2%
NotAllReferrers SendTrafficEqually
(databelowfromMay2017)
Google distributes traffic pretty evenly
29. Top 10 11-100 101-1K 1K-10K 10K+
Google 22.2% 14.9% 18.0% 18.7% 26.2%
Facebook 42.7% 17.7% 15.3% 12.9% 11.3%
Yahoo 39.2% 15.8% 15.6% 14.0% 15.4%
Reddit 75.2% 11.0% 7.2% 4.4% 2.2%
Youtube 80.1% 7.2% 5.4% 4.1% 3.2%
NotAllReferrers SendTrafficEqually
(databelowfromMay2017)
Facebook is strongly biased to the top
30. Top 10 11-100 101-1K 1K-10K 10K+
Google 22.2% 14.9% 18.0% 18.7% 26.2%
Facebook 42.7% 17.7% 15.3% 12.9% 11.3%
Yahoo 39.2% 15.8% 15.6% 14.0% 15.4%
Reddit 75.2% 11.0% 7.2% 4.4% 2.2%
Youtube 80.1% 7.2% 5.4% 4.1% 3.2%
NotAllReferrers SendTrafficEqually
(databelowfromMay2017)
Reddit & YouTube even more so
45. Google: “These results arebest forourusers. (They fellfor
itagain!)”
NBC has, BTW, put the proper
video markup on their pages.
74. #1:Prioritize buckets ofKWs w/complex task completion
requirements
These are easy to answer.
Google could do it with a
snippet or a voice answer.
75. #1:Prioritize buckets ofKWs w/complex task completion
requirements
But underwater zombies?
That’s a query that demands
more attention.
78. Interactive content is deviously hard to steal in a SERP, & immensely valuable to those who are
seeking to solve this problem.
Via LetsCrunchIt
84. No matter what channel you use to broadcast or distribute, make sure the traffic always goes
back to a domain & UX you own+control
87. Hat tip to Gianluca Fiorelli
for spotting this campaign &
its influence on search
suggest + related
94. Before your audience needs a solution,
they have a problem.
BeatGoogle tothepunch.
Bethere forthe problem’sdiscovery.
97. #10: IfGoogle’s already inyourspace, findwhattheyfailto
deliver &double-down
Fine for a quick
answer, but lacks
depth…
98. What are all those deeper, next questions folks have AFTER they search for weather?
Wunderground knows, and nails ‘em.