Social Media for SEO in 2012
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Rand Fishkin of SEOmoz's presentation on combining social media with SEO to earn inbound marketing success.
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Social Media for SEO in 2012
- 1. Using Social Media to Achieve SEO Success: How to leverage the opportunities in social media for higher rankings in organic search results Rand Fishkin | CEO http://bit.ly/mozsocialseo2012
- 2. A New World Social is Directly Tied to Search Results
- 4. 90mm+ Google Users See Personalized SERPs
- 5. Google+ Suggested Users The “people and pages” results appear to come from participation on G+, high circle counts, consistent contributions and brand signals
- 6. Google+ in Logged-Out Results Both “people and pages” and +1 counts show for logged-out users.
- 7. Google+ Influences Crawling Google’s New “Submit URL” Box
- 8. Tweeted URLs Earn Direct Links Google says they don’t directly count tweets in rankings, but a popular tweet containing a link earns a lot of re-publishing across the web Google does crawl, index and count.
- 9. Facebook Shares in Bing, Too Through Bing’s partnership/integration with Facebook, results are massively personalized for any logged-in Facebook user (all 900 million of them)
- 10. Google’s DEEP Social Network Whoa. Google really does know everything about you (and your friends). http://www.google.com/s2/u/0/search/social - the hardest-to-find page in Google
- 11. Second-Order Effects Social Activity Leads to Search Rankings
- 12. Social Drives Awareness & Branding Keith Urban’s tweet informed 200 million people prior to President Obama’s speech: http://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-power-of-a-single
- 13. Social Drives Queries Just after the social boom from DSC, the queries for their brand went “meteoric” in Google Trends
- 15. Social Yields Press via http://stateofthemedia.org/2012/mobile-devices-and-news-consumption-some-good-signs-for- journalism/what-facebook-and-twitter-mean-for-news/?src=prc-section
- 16. Social Yields Links Via http://www.opensiteexplorer.org/pages?site=www.seomoz.org%2Fblog
- 17. A Unified Strategy For Search + Social Dominance
- 19. Create Share- Worthy Content Share Socially
- 20. Create Share- Worthy Content Share Socially Earn the Social Rankings Boost
- 21. Create Share- Worthy Content Share Socially Earn the Social Rankings Boost Get Natural Links from Content’s Visibility & Value
- 22. Create Share- Worthy Content Share Socially Earn the Social Rankings Boost Get Natural Links from Content’s Earn More Social Visibility & Value Followers
- 23. Create Share- Worthy Content Share Socially Earn the Social Rankings Boost Amplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
- 24. Create Share- Worthy Content More Searchers Share Socially Biased to Seeing Your Stuff Earn the Social Rankings Boost Amplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
- 25. Create Share- Worthy Content More Searchers Share Socially Biased to Seeing Your Stuff Win the Earn the Social Internet Rankings Boost Amplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
- 26. Let’s Watch It Happen With a Real Example
- 27. Start with Great Content http://www.dollarshaveclub.com/
- 28. Add a Little PR Outreach http://techcrunch.com/2012/03/06/dollar-shave-club/
- 29. Spread Across Social Networks http://www.facebook.com/DollarShaveClub
- 30. Spread Across Social Networks https://twitter.com/#!/dollarshaveclub
- 31. Spread Across Social Networks http://www.youtube.com/watch?v=ZUG9qYTJMsI
- 32. Dominate Personalized Search https://www.google.com/search?q=shave (while logged in to my account)
- 33. Earn Links Like Crazy The links are too new to show in link tools like OSE/Majestic, but they likely have 10K+ links from high authority domains in just a few days.
- 34. Win the Internet Via http://sigforum.com/eve/forums/a/tpc/f/320601935/m/2220052382
- 35. A Great Case Study for SEO If DSC had integrated SEO into their viral and social marketing plan, they likely could have earned rankings across search terms that would continue to send them traffic long after the launch.
- 36. Tactics that Work In a Search + Social World
- 37. Google+ Tactics
- 38. Google+ Circles Google’s “extended circles” mean you influence not only your followers, but their followers, too.
- 39. FindPeopleonPlus + Targeted Outreach http://findpeopleonplus.com – great tool for G+ discovery
- 40. Requesting Feedback/Shares by Name Because a +Name becomes a notification, using them signals G+ users and often results in a follow
- 41. Study Ripples to Target Viral Users I shared this; it got lots of re-shares By viewing ripples like this one, you can see which influencers resulted in large amounts of shares. Hot on G+ is a great way to study this: https://plus.google.com/u/1/hot
- 42. G+ Also Uses Gmail… Email = Network Anyone with a Gmail account is automatically included in personalized sharing
- 43. Twitter & Facebook Tactics
- 44. Best Way to Grow Your Network: Share Links http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
- 45. Drive More Social Activity w/ Proper Timing Via http://www.tweriod.com (I know, terrible name, but cool service)
- 46. Gamification + Profiles/UGC = WIN SEOmoz’s gamified profiles created a 100% boost in profile completion (and thousands more links from members’ sites. Via http://www.seomoz.org/users/profile/
- 47. Content Tactics
- 48. Good = Not Good Enough http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
- 49. Visuals > Pure Text Content Just by putting text statistics into visual content, you can earn massive sharing potential
- 50. Positive Mentions of Influencers Via http://www.urbanspoon.com/blogs/52/London.html
- 52. Social Channels to Build Search Demand In this case, I drove searches directly using a link, but it’s also very possible
- 53. Rel Author + Author Authority Great how-to here: http://www.blindfiveyearold.com/how-to-implement-rel-author
- 54. Rich Snippets through Hosted Video Content Great tutorial: http://www.distilled.net/blog/video/getting-video-results-in-google/
- 55. Your Analytics R Will Lie to You. (unless you’re using multi-touch attribution)
- 56. Multi-Channel Attribution is Critical R http://www.seomoz.org/blog/tracking-the-roi-of-social-media
- 57. Visualizing Visits Through Various Channels http://www.seomoz.org/blog/why-the-inbound-marketing-funnel-is-essential-whiteboard-friday
- 58. Integrated Inbound Marketing Is the Future
- 59. News/Media/PR SEO Email Blogs + Blogging Research/White Papers Infographics Comment Marketing Social Networks Online Video COMBINE TO WIN Local Portals (focus on just one, and you miss out) Forums Webinars Social Bookmarking Word of Mouth Direct/Referring Links Podcasting Type-In Traffic Q+A Sites
- 60. Rand Fishkin | CEO @randfish www.seomoz.org/blog rand@seomoz.org http://bit.ly/mozsocialseo2012