Más contenido relacionado La actualidad más candente (20) Similar a SEO in 2017/18 (20) SEO in 2017/181. Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
The SEO World in 2018
How SEO is affected by Google’s changes, searcher behavior, new
technology, and the marketing world
7. Top 10 11-100 101-1K 1K-10K 10K+
Google 22.2% 14.9% 18.0% 18.7% 26.2%
Facebook 42.7% 17.7% 15.3% 12.9% 11.3%
Yahoo 39.2% 15.8% 15.6% 14.0% 15.4%
Reddit 75.2% 11.0% 7.2% 4.4% 2.2%
Youtube 80.1% 7.2% 5.4% 4.1% 3.2%
NotAllReferrers SendTrafficEqually
(databelowfromMay2017)
8. Top 10 11-100 101-1K 1K-10K 10K+
Google 22.2% 14.9% 18.0% 18.7% 26.2%
Facebook 42.7% 17.7% 15.3% 12.9% 11.3%
Yahoo 39.2% 15.8% 15.6% 14.0% 15.4%
Reddit 75.2% 11.0% 7.2% 4.4% 2.2%
Youtube 80.1% 7.2% 5.4% 4.1% 3.2%
NotAllReferrers SendTrafficEqually
(databelowfromMay2017)
Google distributes traffic pretty evenly
9. Top 10 11-100 101-1K 1K-10K 10K+
Google 22.2% 14.9% 18.0% 18.7% 26.2%
Facebook 42.7% 17.7% 15.3% 12.9% 11.3%
Yahoo 39.2% 15.8% 15.6% 14.0% 15.4%
Reddit 75.2% 11.0% 7.2% 4.4% 2.2%
Youtube 80.1% 7.2% 5.4% 4.1% 3.2%
NotAllReferrers SendTrafficEqually
(databelowfromMay2017)
Facebook is strongly biased to the top
10. Top 10 11-100 101-1K 1K-10K 10K+
Google 22.2% 14.9% 18.0% 18.7% 26.2%
Facebook 42.7% 17.7% 15.3% 12.9% 11.3%
Yahoo 39.2% 15.8% 15.6% 14.0% 15.4%
Reddit 75.2% 11.0% 7.2% 4.4% 2.2%
Youtube 80.1% 7.2% 5.4% 4.1% 3.2%
NotAllReferrers SendTrafficEqually
(databelowfromMay2017)
Reddit & YouTube even more so
30. 16Features Every SEO ShouldConsider:
Videounits
SERPFeatureType HowtoGetIn
“PeopleAlsoAsk”
FeaturedSnippet
MapsBox
KnowledgePanel
TopStories(News)
Images
Apps
Create&optimizeonYouTube(or,rarely,Vimeo)
Branding–getsearchedforwith/afterthequery
Phrasing&positionofshortanswerincontent
ClaimGMB,getlinks,earncitations,benearby
Earnbrandassociation,usestructuredmarkup
GetinGoogleNews,earnlinks,titlew/KWs
Relevantimages,altattributes,&directembeds
KWsintitle/description,getpopularinappstores
36. Google’s willing to lose a lot of short-term revenue in exchange for
addictive search behavior
43. More on How to Become theAnswer:
Via Dr. Pete (and more Dr. Pete)
51. I stumbled across an article
mentioning this resort in Japan
early in my trip-planning research
52. By searching for & clicking the site in Google, I biased the
engine to show me more results from that domain in the
future.
53. By the time I reached evaluation stage, it
was too late to convince me to stay
anywhere else…