1. AUDIOWIRE
NEW WEBSITE

2. ONLINE EXPERIENCE
“The key anwser
for online marketing”
Rang Kazzaz, chairman
Lesley Kuiper, director

3. Three-step-method
 Defining the problem
 Analysing the problem
 Solving the problem
“Wow, who could imagine a
50% increase in our sales!” –
DTV Television Networks

6. Analysing the problem
 Online customer experience
 Confusing navigation
 No attractiveness
 Few specifications
 Old-fashioned

7. Solving the problem
 New logo and design
 More attractive pictures
 Clear product information
 Easy registration and purchase
 Account function

9. Conclusion
 Re-launching the site will lead to better customers
experience
 This method is the key answer for better conversion
rates
Strived conversion rates
online sales for
returning customers
online sales for one-off
customers

10. End!
ARE THERE ANY QUESTIONS OR
SUGGESTIONS?