1. Executive
summaryR e p o r t : I n d i a n H o t e l s C o m p a n
y L t d . Introduction:
Taj is a strategic Business unit of TATA. And it is the
largest HotelsCompany in Asia .Tata which is the parent
company of Taj is not just a company but it is treated as
pride of the nation. Taj has playedimportant role
for development of tourism place. Taj has
basicallyc a t e g o r i e s o f H o t e l s 1 ) L ux ur y H o t e l 2 ) B u s i n e
s s H o t e l 3 ) L e i s u r e Hotel.But now a days they are also
movingto new segments of themarket .so they have
successfully launched the Ginger hotels.Taj hasalso different
business in several area of hospitality. It has “Taj Sats”for
air catering services. They have “Taj Air” for providing the
charterplanes for business organization.
Purpose of the study:
The purpose of the study is to give light on the every aspect or
everyapplication of marketing. So here in this study I
have choosen thehospitality industry and as a
organization I have choosen a Taj hotel
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