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Digital Marketing Training Program 
By 
Marketing Belly 
www.marketingbelly.com | www.sirez.com
Digital Marketing Workshop for Students 
Program Duration: 2 Days 
www.marketingbelly.com | www.sirez.com
Day 1 - Digital Marketing Concepts 
“Understanding Digital Media in Detail” 
What is Digital? 
Display Advertising 
• Buyi...
Ad Operations, Campaign Delivery and the Sales Process 
• Sales and account management processes - who, when and how 
• Is...
Day 2.1 - Social Media Marketing 
“Companies own TV station, magazine, and newspaper” 
Social media in business 
• Underst...
Day 2.2 - Mobile Marketing 
“Creating solutions that customers actually want and need” 
• Mobile Marketing is beyond SMS M...
WHY MARKETINGBELLY WORKSHOPS? 
 Curriculum developed by Digital Marketing thought Leaders 
with collective Digital Marketi...
OUR TRAINERS 
R P Singh 
CEO, Sirez Group 
RP Singh is a digital marketing specialist 
with over 14 years of digital and n...
Neel Juriasingani - Mobile 
Marketing Consultant 
Neel Juriasingani has over 9 years of 
experience in marketing, strategy...
SHUBHO SENGUPTA 
Social Media Consultant 
Shubho worked for more than a decade at 
agencies like Ogilvy, JWT, Leo Burnett....
CVVS Krishna 
Technology  SEO Consultant 
An out and out entrepreneur, Krishna has 
over 15 years of experience in web  
m...
Vivek Das - VP, Digital  CRM Lead, 
FORD, India 
Digital marketing business  strategy leader 
with over 11 years of experi...
Nitin Karkara - Digital Marketing 
Lead - India  South West Asia at The 
Coca-Cola India Pvt. Ltd. 
Specialties: Marketing...
Over 2000 professionals including CXOs, CMO’s, and Digital Aspirants from 
more than 1000 brands across Asia have benefitt...
FEW OF OUR PAST WORKSHOPS 
www.marketingbelly.com | www.sirez.com
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Digital marketing workshop 2 days

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Program Name: Digital Marketing Workshop

Key Take away :
This two day program aims to give you an overview of all marketing channels available under digital media [Display, mobile, search and social] and let you understand the bigger picture of digital marketing, quickly.

Course Content :
Session1:Display Advertising
Session 2: Search Engine Marketing
Session 3 : Social Media Marketing
Session 4: Mobile Marketing
Session 5: Google Analytics

Publicado en: Marketing
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Digital marketing workshop 2 days

  1. 1. Digital Marketing Training Program By Marketing Belly www.marketingbelly.com | www.sirez.com
  2. 2. Digital Marketing Workshop for Students Program Duration: 2 Days www.marketingbelly.com | www.sirez.com
  3. 3. Day 1 - Digital Marketing Concepts “Understanding Digital Media in Detail” What is Digital? Display Advertising • Buying Methodology • Types of portals • Types of Display advertising • Introduction to online marketing concepts • What are different ad formats and how to use it in effective and interesting way? • How ad inventory is bought and sold on internet? • Why is targeting important and how to leverage it? • Ad Networks. Are all Ad Networks same? What role Ad Networks can play in your marketing efforts? How to evaluate an Ad Network? • How to allocate your advertising budget? Tips and Best practices. • How to track the effectiveness of your campaign? • Group Assignment Day 1.2 Search Marketing • How to setup Google AdWords campaign • How is my ad position determined? • What does Quality Score mean? • How do I get my ad to show up at the very top? • How can I best use Google AdWords to drive more people to my website? • How can I keep my costs down? • How do I know if AdWords is working? • Can I run several ads? • Can I do AdWords myself? How can I get started? • Which Keywords should I choose? • How can I write a good ad? • Research and select appropriate keywords to target. • Successfully integrate search keywords within web site copy. • Understand the various campaign types available • Choose suitable demographic and geographic targeting options • Understand the difference between each of the keyword matching options • Create compelling paid search ads • Determine the right bid and match types for their keywords • Set and control campaign budgets www.marketingbelly.com | www.sirez.com
  4. 4. Ad Operations, Campaign Delivery and the Sales Process • Sales and account management processes - who, when and how • Is AdWords right for my business? o Ad operations - how ads are served, tracked and measured • I already appear on Google search results. Why should I pay to advertise? • I don’t have a website, can I still advertise on Google? • What is AdWords Express and how is it different from AdWords? • I have very little time. Can I still advertise on Google? • Where does my ad appear? • Examples of ad targeting in practice • Third party ad servers – how advertisers and agencies use them to measure success Digital Trading and the Buying Landscape • Defining the sales and buying process from start to finish • The metrics and math’s of digital media trading – CPM, CPA, CPL and CPC • Networks - how they operate and they value they deliver • Knowing how to influence the buying decision Day 1.2 - How SME/SMBs use digital marketing “Leverage the strength that you have: that no one else can be you” • Success stories from India (Case studies) • Understanding SME/SMB business o Pain points o Opportunities • Applying digital marketing to SME/SMB business • How to pitch digital marketing solutions to clients • Live Case Study & Individual Assignment www.marketingbelly.com | www.sirez.com
  5. 5. Day 2.1 - Social Media Marketing “Companies own TV station, magazine, and newspaper” Social media in business • Understand the current social media landscape • Case studies and examples of who’s doing it well – and who’s not! • The challenges and opportunities presented by social media • Overcoming resistance to change Developing your social media plan • Measure the success (or failure) of your current social media efforts • How do you determine the ROI of social media? • Crowdsourcing - what it is and how you can use it • The role of User Generated Content • How to use social media for enhanced search engine visibility • Ways to implement the technology internally for improved growth and profitability • How to get the best out of online video, podcasts, discussion forums, wikis www.marketingbelly.com | www.sirez.com and blogs • Developing your Key Performance Indicators Build your monitoring system • How to conduct an internal social media audit • Which social media tactics you should use for your customers and employees • Easy ways to establish your own ‘social monitoring system’ • Learn how to analyze your data by collecting and collating social media information • Analyzing and applying your ‘market intelligence’ to improve your social media marketing strategy • Specific metrics you can use to shape your own social media monitoring activity • Simple, free and low-cost social media monitoring tools • How to present your social media metrics to senior people so they understand its value Social Media Real life examples and Case studies from Corporate
  6. 6. Day 2.2 - Mobile Marketing “Creating solutions that customers actually want and need” • Mobile Marketing is beyond SMS Marketing. Understand the new mobile landscape and Mobile marketing ecosystem – Various players and platforms involved in mobile marketing system. • WAP banner advertising, How to leverage it for your brand? • Does your brand need an app? How you can use apps for marketing • Do I need an app or a Wap site? • How to leverage mobile games to your advantage? • Which are the different mobile Ad Networks available? How to leverage Mobile ad networks? • How you can use SMS marketing in more interesting and creative way • How mobile can provide various targeting possibilities? • Are QR Codes useful? How QR Codes can be used creatively and effectively? Day 2.2 - Measurement, Reporting & Analytics “How data beats opinions” Measurement, Insights and Tools • How campaigns are measured • Essential metrics and tools for measurement • Using 3rd party research to enhance the sales story Staying Ahead Of the Competition with Insight • Using trade websites and social media channels • Influencing customers through use of insight Sessions will be backed by Interactive Videos, Role Plays, Case Studies and Real Life Scenarios. www.marketingbelly.com | www.sirez.com
  7. 7. WHY MARKETINGBELLY WORKSHOPS? Curriculum developed by Digital Marketing thought Leaders with collective Digital Marketing Industry Experience of 75 years Customized to Your Business/Training/Education Objectives Experiential Workshops with Live, Hands-on Exercises Learning delivered through relevant Global Local real life Case Studies OTHER WORKSHOPS PROGRAMS Social Media Marketing Workshop Digital Marketing for Lead Generation Sales Workshop Branding, Lead Generation and Sales using SEO (Search www.marketingbelly.com | www.sirez.com Engine Optimization) Lead Generation and Customer Acquisition using Online Advertising (including PPC) Online Reputation Management (ORM) Advanced Web Analytics (including Omniture, Radian6) Effective Content Writing for Web How to leverage Technology (e.g. APIs, Applications) for Social Media? Please do share your requirements with us and we will be happy to customize a workshop for you. We can also create a training program for ongoing Social Media/Digital Marketing competency development for your organization. CONTACT US Ranjeet Passi MarketingBelly Email: ranjeet@marketingbelly.com Cell: +91-9711199305
  8. 8. OUR TRAINERS R P Singh CEO, Sirez Group RP Singh is a digital marketing specialist with over 14 years of digital and new media experience of working in APAC Middle East. In his current role as Chief Executive Officer of Sirez Group, RP looks after 6 companies under Sirez umbrella viz. Sirez, Kontent Cafe, Squarecoins, MRP Digital, Apptology and SampleTry. He has experience of working with leading media networks like WPP and Starcom MediaVest Group. During his professional journey, RP has served organizations such as GroupM, Starcom, Ogilvy, Trident Group and Smile Interactive and has worked on brands like PG, General Motors, Amex, Diageo, Qualcomm, Nokia, Lufthansa, Pepsico, Economist, British Airways, GSK, Tourism New Zealand, HSBC, Ford, Perfetti Van Melle, Akzo Nobel, Apollo Tyres, GE Money and Hero Honda among others. RP believes that Digital is just a mindset change, which every marketer should undergo as early as possible in his career, there is nothing special about Digital Marketing which anyone can’t learn. Digital is not about technology, rather it is about consumer. RP has trained over 2,000 marketers so far as a trainer in Digital Marketing. RP is the Conference Chair for CMS Asia, a premier Content Marketing Summit across Asia. He is a regular columnist on ClickZ, an active blogger and a visiting faculty at leading B Schools. www.marketingbelly.com | www.sirez.com
  9. 9. Neel Juriasingani - Mobile Marketing Consultant Neel Juriasingani has over 9 years of experience in marketing, strategy, product development, Mobile Advertising, Couponing, Classifieds, Mobile Commerce and Mobile Apps. He was instrumental in developing Bharti Airtel's strategy for mobile advertising, where apart from building the Ad serving platform, partner ecosystem, advertising business model and Ad products, he launched some of India's biggest earliest mobile Advertising campaigns for Pepsi, Lays, Nokia, Suzuki, etc. Neel also launched commerce services like mChek on Airtel, one of India's first mobile-commerce services and “Airtel Deals”, India’s first mobile couponing platform. In his most recent stint, he worked as the Head of pricing trading for the APAC region for Nokia's Digital and Mobile Advertising vertical (Local Commerce). He has also featured as The Economic Times Young Leader, 2011”, recognized as amongst the top 22 brightest young professionals in India by The Economic Times ISB. www.marketingbelly.com | www.sirez.com
  10. 10. SHUBHO SENGUPTA Social Media Consultant Shubho worked for more than a decade at agencies like Ogilvy, JWT, Leo Burnett. He worked for four years at a digital agency, Interactive Avenues, as the National Creative Director. He has also headed Rediffusion YR's Digital division in New Delhi. Currently Shubhomoy consults with leading brands in the country. He has a keen interest in social media and mobile marketing, which he thinks should be at the centre of all communications. M P SINGH Digital Marketing Consultant MP has 8 years of experience in Digital Marketing with hands on experience in Strategy and Paid, Owned, Earned media. He has worked with leading digital media groups of world i.e. GroupM Media IPG Mediabrands. During his career, he has trained marketers like Nestle, Phillip Morris, and Johnson Johnson etc. He has managed world’s leading brands like Microsoft, MasterCard, Maruti Suzuki, PG, Nokia, Expedia to name a few. In his last assignment, he was leading digital business for IPG Media brands, Indonesia as Managing Director. He writes for various industry sites and has co-authored 'The Curious Digital Marketer' book with afaqs.com www.marketingbelly.com | www.sirez.com
  11. 11. CVVS Krishna Technology SEO Consultant An out and out entrepreneur, Krishna has over 15 years of experience in web mobile technology. He had earlier founded GeoRapid India, a web development company. He later formed Sirez Group (a Digital Marketing Network), which now includes Sirez (Digital Agency), Kontent Café (Content Marketing company), SampleandTry.com (Online Sampling Portal), MRP Digital (Digital Media Training Consulting) and Squarecoins (a Mobile based Loyalty platform). He has also served as a solutions architect with MFino Inc. (Mobile Financial Services Platform). Krishna holds a Bachelor of Arts degree from Delhi University and is a master in the nuances of information technology, especially technology that drives the Digital Communications. Ranjeet Passi Web Social Media Consultant Passionate Social Media Marketer, Founder of marketingbelly.com - platform for digital marketing aspirants, professionals experts. Ranjeet has 7 years of experience in Digital Marketing with hands on experience in Web Development, E-commerce Social Media. He has worked with companies Likes Hughes, Network 18, Thomson Reuters etc. Currently he is associated with Sierez Group on Digital Marketing Training Learnings. During his career, he has trained marketer’s Online Offline .Ranjeet holds a Bachelor of Technology degree from Roorkee and is a Master in Business Administration (IT) from Thapar University. He worked on various Social Media Campaigns for different brands and manages Social Media Pages Campaigns for them. www.marketingbelly.com | www.sirez.com
  12. 12. Vivek Das - VP, Digital CRM Lead, FORD, India Digital marketing business strategy leader with over 11 years of experience across entrepreneur driven businesses, domestic large multinational digital agencies in functional leadership roles.His experience in entrepreneurial, business management functional roles enables me to deliver effective and profitable digital marketing solutions for Fortune 500 brands, SMEs and Start-ups. Key brands/clients: Ford, Levi's, Nokia, Airtel, PepsiCo, Nestle, Hero Honda, Carlsberg, 99labels.com. Vijay Simha - Co-Founder Head, Kontent Café Vijay’s 15 years in Advertising are punctuated with diverse pursuits along the way - Formula One Columnist for AutoCar and Car India magazines, founder of India’s first F1 website almost a decade ago, and an active stock market trader. He has worked in top ad agencies like Grey Worldwide, Saatchi Saatchi, Bates 141 and JWT. His last job was as Senior Creative Director Vice President at JWT’s Global Team Ford, where he led a fully-integrated creative team dedicated to Ford brands in India. At Kontent Café, he fuses his expertise in advertising with his editorial journalistic skills to create outstanding content for brands. Vijay also holds an MBA degree and is extremely well-versed with strategic planning. www.marketingbelly.com | www.sirez.com
  13. 13. Nitin Karkara - Digital Marketing Lead - India South West Asia at The Coca-Cola India Pvt. Ltd. Specialties: Marketing Communication, Product Marketing, Brand Strategy, Business Development, E-Commerce, Internet Technologies, Web Marketing, Search Marketing, Client Servicing, CRM, Build Loyalty Programs, Alliance Marketing, Account Management, Media and Vendor Coordination Key brands/clients: Wunderman , Ogilvy Mather , ISHIR Digital Kushal Sanghvi - Business Head, Reliance Entertainment and Digital A penchant for advertising, media and communications drove me to the industry and have been with it for over about 18 years now. Have been with various media companies and held various roles and responsibilities, having the fortune to have worked with some of the finest people today in our industry, through the path of having couple of metors and building relationships all along. Have essayed roles in print, digital, television, OOH,content and also the invention of wireless and telephony revenue in the revenue with the pioneer show- Indian Idol that started it all! There is a also a bit of a creative thinker inside of me and it has helped in various roles and responsibilities, creating products, platforms and solutions for clients and companies both at each end. Having worked with a few startups and giving shape to their businesses, revenue streams, brand and creating successes in the same have always given me a high. Being founder member of Rediff.com was a significant learning and tipping point in my graph. www.marketingbelly.com | www.sirez.com
  14. 14. Over 2000 professionals including CXOs, CMO’s, and Digital Aspirants from more than 1000 brands across Asia have benefitted through over 200+ trainings by us includes Corporates Colleges . Here are few of the previous Attendee companies: www.marketingbelly.com | www.sirez.com
  15. 15. FEW OF OUR PAST WORKSHOPS www.marketingbelly.com | www.sirez.com

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