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Social Media
Its all about Connecting People
Social Media
Overview &
Future
www.about.me/ranjeetpassi
www.about.me/ranjeetpassiSource - wearesocialstats
www.about.me/ranjeetpassiSource - wearesocialstats
www.about.me/ranjeetpassiSource - wearesocialstats
www.about.me/ranjeetpassiSource - wearesocialstats
www.about.me/ranjeetpassiSource - wearesocialstats
www.about.me/ranjeetpassi
www.about.me/ranjeetpassiSource - wearesocialstats
www.about.me/ranjeetpassi
www.about.me/ranjeetpassiSource - wearesocialstats
www.about.me/ranjeetpassiSource - wearesocialstats
Source - Wahiba Chair, MBA
www.about.me/ranjeetpassi
Instagram
www.about.me/ranjeetpassi
Source - Wahiba Chair, MBA
www.about.me/ranjeetpassi
Source - Wahiba Chair, MBA
Pinterest
www.about.me/ranjeetpassi
Source - Wahiba Chair, MBA
16
www.about.me/ranjeetpassi
Source - Wahiba Chair, MBA
Social Media Penetration India
www.about.me/ranjeetpassi
Global revenue from social media from
2013 -2019 (in billion euros)
www.about.me/ranjeetpassi
www.about.me/ranjeetpassi
Social Media Advertising usage Statistics
www.about.me/ranjeetpassi
Social Media Advertising Stats by Network - Twitter
www.about.me/ranjeetpassi
Social Media Advertising Stats by Other Networks
www.about.me/ranjeetpassi
Social Media & Business
www.about.me/ranjeetpassi
www.about.me/ranjeetpassi
What’s happened in Social Media in 2016
www.about.me/ranjeetpassi
The Social Web of Things
Youtube Video
www.about.me/ranjeetpassi
Re-Thinking The Role of Paid
www.about.me/ranjeetpassi
Instagram Brand Engagement Continues to Reign Supreme
Brands striving for engagement
should make Instagram a social
focus,...
The Rise of the Personalized GIF
Brands should consider ways to
enable consumers to express
themselves and embrace the not...
GE on Snapchat
The Rise of Informal Storytelling
As social storytelling becomes
more informal, brands need to
rethink thei...
Social Meets AI to Make More
Customized Experiences
As consumers become more tuned into
the capabilities of chatbots, they...
The Evolution of Communication
www.about.me/ranjeetpassi
www.about.me/ranjeetpassi
www.about.me/ranjeetpassi
Amplifying the Voices of Others
www.about.me/ranjeetpassi
Users Crafting the Social UX
Brands should engage in
usability testing to ensure
they’re delivering a user
experience that...
Brands should engage in usability testing
to ensure they’re delivering a user
experience that maps to customers’
behaviors...
From Screens to Scenes
Brands who can’t
immediately partake in VR
should focus on creating
memorable experiences –
which c...
www.about.me/ranjeetpassi
Facebook’s Feed to Be Predominantly Video–Including
Vertical–by 2021
Brands will need to embrace a
variety of video styles...
ThankYou
Checkout www.about.me/ranjeetpassi for any Digital Queries
Social Media Trends & Future 2017 - 2020
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Social Media Trends & Future 2017 - 2020

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Social Media in 2016 . Trends in social media in near future. Slides showcasing :
1) Social Media Statshot
2) Social Media Use
3) Social Media Active Users
4) Social Media in India
5) Facebook , Twitter , Instagram , SnapChat Trends
6) Social Media Penetration & Revenue
7) Social Media & Business
8) Social Media in 2016
9) Social Media Future
10 ) Many More Social Media Trends & Video

Publicado en: Redes sociales
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Social Media Trends & Future 2017 - 2020

  1. 1. Social Media Its all about Connecting People Social Media Overview & Future www.about.me/ranjeetpassi
  2. 2. www.about.me/ranjeetpassiSource - wearesocialstats
  3. 3. www.about.me/ranjeetpassiSource - wearesocialstats
  4. 4. www.about.me/ranjeetpassiSource - wearesocialstats
  5. 5. www.about.me/ranjeetpassiSource - wearesocialstats
  6. 6. www.about.me/ranjeetpassiSource - wearesocialstats
  7. 7. www.about.me/ranjeetpassi
  8. 8. www.about.me/ranjeetpassiSource - wearesocialstats
  9. 9. www.about.me/ranjeetpassi
  10. 10. www.about.me/ranjeetpassiSource - wearesocialstats
  11. 11. www.about.me/ranjeetpassiSource - wearesocialstats
  12. 12. Source - Wahiba Chair, MBA www.about.me/ranjeetpassi
  13. 13. Instagram www.about.me/ranjeetpassi Source - Wahiba Chair, MBA
  14. 14. www.about.me/ranjeetpassi Source - Wahiba Chair, MBA
  15. 15. Pinterest www.about.me/ranjeetpassi Source - Wahiba Chair, MBA
  16. 16. 16 www.about.me/ranjeetpassi Source - Wahiba Chair, MBA
  17. 17. Social Media Penetration India www.about.me/ranjeetpassi
  18. 18. Global revenue from social media from 2013 -2019 (in billion euros) www.about.me/ranjeetpassi
  19. 19. www.about.me/ranjeetpassi
  20. 20. Social Media Advertising usage Statistics www.about.me/ranjeetpassi
  21. 21. Social Media Advertising Stats by Network - Twitter www.about.me/ranjeetpassi
  22. 22. Social Media Advertising Stats by Other Networks www.about.me/ranjeetpassi
  23. 23. Social Media & Business www.about.me/ranjeetpassi
  24. 24. www.about.me/ranjeetpassi
  25. 25. What’s happened in Social Media in 2016 www.about.me/ranjeetpassi
  26. 26. The Social Web of Things Youtube Video www.about.me/ranjeetpassi
  27. 27. Re-Thinking The Role of Paid www.about.me/ranjeetpassi
  28. 28. Instagram Brand Engagement Continues to Reign Supreme Brands striving for engagement should make Instagram a social focus, using visual storytelling to connect with brand-savvy users. www.about.me/ranjeetpassi
  29. 29. The Rise of the Personalized GIF Brands should consider ways to enable consumers to express themselves and embrace the notion of personality in a visual sense. Brands should also keep GIFs in their social media arsenal for easy content consumption. www.about.me/ranjeetpassi
  30. 30. GE on Snapchat The Rise of Informal Storytelling As social storytelling becomes more informal, brands need to rethink their guidelines to allow for more flexibility. Brand adaptation of Snapchat, Instagram Stories, Facebook Live, and other less- formal mediums means brands can tell their stories in a way that feels more genuine and less edited. RanjeetPassiwww.about.me/ranjeetpassi
  31. 31. Social Meets AI to Make More Customized Experiences As consumers become more tuned into the capabilities of chatbots, they will have higher customer service expectations. Additionally, brands have an opportunity to integrate chatbots into Facebook Messenger and other platforms to serve as a scalable, virtual concierge. Taco Bell’s Tacobot in Slack Facebook’s AI to identity items in users’ photos to help deliver relevant content www.about.me/ranjeetpassi
  32. 32. The Evolution of Communication www.about.me/ranjeetpassi
  33. 33. www.about.me/ranjeetpassi
  34. 34. www.about.me/ranjeetpassi
  35. 35. Amplifying the Voices of Others www.about.me/ranjeetpassi
  36. 36. Users Crafting the Social UX Brands should engage in usability testing to ensure they’re delivering a user experience that maps to customers’ behaviors www.about.me/ranjeetpassi
  37. 37. Brands should engage in usability testing to ensure they’re delivering a user experience that maps to customers’ behaviors Sharing is Becoming Private With the rise of Snapchat & Messaging apps, almost 70% of online shares happen within ”dark social”. Dark social refers to one-to-one social sharing occurring within sources that analytics tools are not able to track. That includes native apps, email, messaging apps, and secure browsing. • With the rise of one-to-one communication, brands should consider the role social messaging could play to deliver customized customer service or support experiences. • Within these platforms, maintaining a casual and conversational tone is crucial in building relationships with customers. www.about.me/ranjeetpassi
  38. 38. From Screens to Scenes Brands who can’t immediately partake in VR should focus on creating memorable experiences – which can be achieved both digitally and in-person. www.about.me/ranjeetpassi
  39. 39. www.about.me/ranjeetpassi
  40. 40. Facebook’s Feed to Be Predominantly Video–Including Vertical–by 2021 Brands will need to embrace a variety of video styles as a crucial part of their outgoing social content mix to sustain visibility in the Facebook feed. www.about.me/ranjeetpassi
  41. 41. ThankYou Checkout www.about.me/ranjeetpassi for any Digital Queries

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