1. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 1
Cloud Solutions with the
Unified Computing System
Mark Balch
Director, Product Management, Data Center Business Group
April 23 2013

2. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Cisco UCS – Operational and Economic efficiency
Cisco UCS – Platform for the Cloud
Cisco UCS for Virtual Desktops
Cisco UCS for Big Data and Analytics
CA solutions for Cisco UCS

3. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
$0
$50
$100
$150
$200
$250
Server Spending Mgmt. & Administration—Standalone Servers
Mgmt. & Administration—Virtual Servers Power & Cooling Expense
Source: IDC, ―New Economic Model for the Datacenter,‖ 2011

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Hundreds of Management Points
Physical/Virtual Frontier
Virtual
Automated
and
Dynamic
Physical
Manual
and Static
Virtualization and
Automation Tools
Fixed Infrastructure
Virtual Resource Pools
Accidental
Architecture
 Technology silos
 Difficult integration
 Labor-intensive
 Costly to
integrate, maintain, up
grade, scale, secure

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As of Q2FY13, Cisco UCS achieved an annualized
run rate of 2 Billion dollars
20,000+ unique UCS customers (February 2013)
> 50% of Fortune 500 companies
3,000+ channel partners actively selling UCS WW
1,500+ UCS specialized channel partners

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 All links can be active all the time
 Policy-driven bandwidth allocation
 Virtual interface granularity
Uplinks
20Gb/s 40Gb/s 80Gb/s

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Server Policy…
Storage Policy…
Network Policy…
Virtualization Policy…
Application Profiles…
Subject Matter Experts
Define Policies
Storage
SME
Server
SME
Network
SME
Policies Used
to Create
Service Profile
Templates
Service Profile
Templates
Create Service Profiles
Associating Service
Profiles with Hardware
Configures Servers
Automatically
Server Name
UUID, MAC, WWN
Boot Information
LAN, SAN Config
Firmware Policy
Server Name
UUID, MAC, WWN
Boot Information
LAN, SAN Config
Firmware Policy
Server Name
UUID, MAC, WWN
Boot Information
LAN, SAN Config
Firmware Policy
Server Name
UUID, MAC, WWN
Boot Information
LAN, SAN Config
Firmware Policy
Server Name
UUID, MAC, WW
N
Boot Information
LAN, SAN Config
Firmware Policy
Unified
Management

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 Rack and Blade form
factors in a common
resource pool
 Self Integrating
System
 Add capacity without
complexity
Cisco UCS
Fabric Interconnect
Cisco Nexus
Fabric Extender
C-Series Rack Mount
ServersB-Series Blade Servers
Unified
Management

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 Integrates three
layers of networking
Less complexity
Fewer devices
Fewer management
points
 Directly connects
servers to the network
 Directly connects
Virtual Machines to the
network
Cisco VM-FEX
Technology
Server
VM
Cisco Fabric Extender
Cisco UCS
Fabric Interconnect
Low Cost
Low Power Consumption
Zero Management
Card Cisco Virtual
Interface Card
Cisco Adapter
FEX Technology
Network Wired for
Bandwidth, not
Connectivity
One Network
One Network Layer
Hypervisor
VM
Unified
Fabric

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―UCS brings a single operational tool that enhances the efficiency of the data center
management teams,‖ says Adam Baum, IT architect for the City of Mesa. ―First, the use
of service profiles allows the city to reconfigure equipment as customer requirements
change in a matter of minutes, versus hours or days. Second, the single point of
management that is inherent in UCS provides the ability to view server, network, and
storage health and performance from one pane of glass.‖
―With Cisco UCS Manager service profiles, we can very quickly reconfigure any server
blade so that it’s ready for production in 15-20 minutes.‖ ―… an administrator can change an
operating system configuration and then apply it to multiple server blades at the same
time, saving time and reducing configuration errors.‖ ―Firmware upgrades are easier as
well, because the IT team simply attaches the upgrade to the template, and then Cisco
UCS Manager automatically updates all server blades associated with that template. Cisco
UCS Manager templates enable the IT team to update all servers in just 30
minutes, compared to 20 hours with the previous computing platform.‖
Support time was also cut dramatically. Thomas and the rest of the team have been freed
to work on new projects in what he estimates is a twentyfold increase in productivity. Time
saved is now being directed toward expanding the internal team’s expertise and experience
with other technologies and applications, as well as launching new initiatives.
59% reduction of ongoing administrative/management costs based on 17 customers.
Source: Cisco Data Center and Cloud Blog Posts, 9/27/2012 – 10/31/2012

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59% reduction of ongoing administrative/management costs based on 17 customers.
Source: Cisco Data Center and Cloud Blog Posts, 9/27/2012 – 10/31/2012

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“…ubiquitous, convenient, on-demand network access
“…that can be rapidly provisioned and released with minimal
management effort or service provider interaction.”
“…to a shared pool of configurable computing resources
(e.g., networks, servers, storage, applications, and services)
NIST SP800-145, September 2011

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Bare-Metal Performance
Enterprise Reliability
Auditable Security
High Operational Cost
Rigid Configurations

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Generic
Cloud
Virtualized Flexibility
On-Demand Resources
Automated Efficiency
Lack of Control:
Performance, Reliability,
and Configurations
Bare-Metal Performance
Enterprise Reliability
Auditable Security
High Operational Cost
Rigid Configurations

16. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
On-Demand Enterprise Compute
• Quickly deploy physical servers with VM ease
• Dynamically configure physical resources to
accommodate diverse enterprise workloads
• Elastic scaling: reduce power during low demand,
rapidly scale out for high demand
Seamless Physical-Virtual Network
• Enterprise networking capabilities across physical
and virtual machines
• Virtual switching in hardware for consistent latency
and performance – line rate 10 Gbps to the VM
• Automated network configuration from VM to
physical with leading hypervisors

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Memory
CPU
Unified Fabric
(FCoE)
• Lower cost for compute +
network infrastructure
• Greater virtual desktop density
without
performance impact
• Simple Operation—start in
minutes, scale in seconds
• Massive Scalability—scales
easily to 1000’s of desktops per
UCS system
• Extended memory and I/O to
avoid desktop virtualization
bottlenecks

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Single VM Latency Multi VM Latency
0
20
40
60
80
100
120
140
160
180
1
2
4
8
16
32
64
128
256
512
1024
2048
4096
8192
16384
32768
usecs
Message Size (bytes)
Cisco VM-FEX Hypervisor vSwitch
0
25
50
75
100
0
50
100
150
200
250
300
12 VM 24 VM 36 VM 48 VM
StdDev
AverageLatency/VM(usecs)
Avg Latency Cisco VM-FEX
Avg Latency Hypervisor vSwitch
Std Dev Cisco VM-FEX
Std Dev Hypervisor vSwitch
67% Latency
50% Performance
Deterministic Delivery

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• 175 Desktops on B230 M2
• Knowledge Worker Profile
(no Flash)
• 384 G memory, Dual E7-2870 /
10 Core CPU
• 184 Desktops on B200 M3
• Knowledge Worker Profile
(no Flash)
• 384 G memory, Dual E5-2690 /
8 Core CPU
Industry-leading
Density on
2-socket servers
Source: Principled Technologies White Paper
Current VDI/VXI solutions
Details at www.cisco.com/go/vxi

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Application Performance Optimizations
VM-FEX delivering deterministic performance
Tier-0 Storage on Server
IOPS and storage optimizations
Prioritization of Desktop Pools / Workloads
UCS QoS and bandwidth controls deliver prioritization to desktop pools
Rapid Provisioning of Desktops
Service profile templates for rapid provisioning of desktop pools
Desktop Density and Scalability
Great virtual desktop density with linear performance scalability
Networking Visibility and Security to the Desktops
Nexus 1000V with VSG and VM-FEX provide VM level controls

22. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 23

23. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
Database
NoSQL Database
Exclusive hardware reference
Joint GTM
Several joint engagements
UCS is exclusive hardware reference
Several joint engagementsUCS is the only partner platform
Commercial, distributed key-value
database.
Commercial
Document-oriented
database
NetApp Open Solution for Hadoop (NOSH)

24. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
)
• Operational Simplification:
Simplified &policy-based
management to manage the
cluster
• Modular Solution: With
modular
framework, infrastructure and
expansion modules simplify
deployment
• Risk-reduction: Pre-
validation, sizing and
performance optimization
reduces integration and
deployment risk
• Lower TCO: With reduced
managed switch nodes in
scale-out solutions
Business Benefits
• Scalability: Modular building block, scalable up to 7.2 PB with single management
domain
• Performance: Best in class performance of compute and network for massively scale-
out applications
• Management & Monitoring: Unified management across cluster (up to 10000 nodes)
Architectural Benefits
UCS Fabric Interconnects provide
Common Management Plane for
Scale-out
UCS C-Series Rack servers with
Internal Storage provide the
Compute Nodes

25. © 2010 Cisco and/or its affiliates. All rights reserved. 26
Extendable to multi-data
center implementations
for disaster recovery and
business continuity
UCS Rack-Mount
Servers
UCS Blade
Servers
UCS Manager
Deploy, Manage, Monitor
Cisco Tidal Enterprise Scheduler
Hadoop Connectors
Big Data
Ecosystem
SAN Arrays
Enterprise Applications
Availability
Backup
Snapshot
Combine Enterprise and Big Data Platform Into One

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DATA CENTER FOOTPRINT
Two data centers, one in Rochester, NY for production and one in Buffalo, NY for
disaster recovery
• Scaling
• Big data analytics
• Enterprise apps
• Accelerated Enterprise
apps
• Improved staff
productivity 20%
• High availability for
cloud services
• Faster time to market
for new cloud-based
services
• Transition to cloud-
based solutions
• Existing data center
infra-structure strained
• UCS technology
advantage—Single
scalable integrated
system, single point of
manag-ement, large
memory footprint
• Unmatched
performance (with
large memory
capability
• Reliability and
scalability
• Reduced Cost
• Simplified Cabling
• Flexible and powerful
virtual environment
using prevalidated
Vblock
platform, combining
Cisco UCS, EMC, and
VMware solutions
• Cisco Unified Fabric
Challenges Turning Point Why Cisco? Solution Impact
The performance
of SAP applications on
Cisco UCS was incredible,
even better than we were
getting on our existing
Environments.
Steve Houser, CTO,
Xerox Cloud Services
Private Cloud Case Study

27. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
Summary
Operational and Economic efficiency – Real results
Platform for the Cloud – Large scale deployments
Virtual Desktops
A Common platform architecture for Big Data and Analytics

28. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 29
Lax Sakalkale
Sr. Director Product Management
Virtualization and Clouds Solutions
CA Technologies

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CA IM 2.2 PERFORMANCE CENTERUnifiedViewAcrossDisciplines
Capacity
Planning
Performance Traffic Analysis
Application
Latency
Availability
Voice/Video

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Benefits: Detects faults quickly and
prevents false alarms.
UCS discovery, fault and availability
management; event correlation, root-
cause analysis, change impact
Real-time and historical infrastructure
& application performance
management
Benefits: Proactive problem and capacity
management, prevents repeat incidents
and persistent problems.
Advanced diagnostics, single
dashboard, service & business
context
Benefits: Prioritizes and automates
actions according to business SLA’s and
impact.
Increase
workforce
productivity
Connect with
customers
Increase
agility, lower
support costs
Virtual Desktop
Services / VXI
Voice, Video and
Collaboration
services
Cloud and core
Business
Services
Cisco Unified Computing System

31. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32
Intelligent Analytics
Innovative Metric Views
Intuitive Guided Workflow
Data from “CA Infrastructure Management Business Use Case,” 2012
CA IM 2.0 Performance Center UI
Operations Staff Productivity Improvement
through Unified Set of Infrastructure Management Tools
30%
Network & Systems Level 1/2/3 Support Productivity Improvement
through Quicker RCA & Automation
30%
Reduced Frequency & Duration of Triage Calls
through Visibility into Failed Infrastructure Components
40%

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Network
Flow
Analysis
Public and
Private
Cloud
Server,
Storage
and
Network
Application
and
Database
End User
and
Service
Response
Time
Unified view of
public and
private
infrastructure in a
simple, powerful,
and easy to use
package.
Support for Citrix
and VMware
environments

33. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34
• Discovers and monitors all physical and
virtual UCS components
Server, Network, Storage, Software, and
Virtualization
Service level and usage optimization reporting
• Modular – No Integration Required
• Event correlation and root cause analysis
• Customizable, role-based dashboards
• True multi-tenant visibility and SaaS
delivery Option
• Unified Dashboards out of the box
• Usage-based metering and billing
• End-to-end support for UCS-based
Converged infrastructures like
VMDC, Vblock, FlexPod, VSPEX etc.
Ready

34. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35
• Cisco is powering CAWorld2013 IT Network at the show!!
• See various Cisco-related Demos on the Exhibition Floor
in Service Assurance and Application Delivery areas
• Visit Service Assurance Pedestal 557A/B
• Attend various Cisco-related and CA Nimsoft sessions.
Check the latest sessions schedule
• AM011LN Hands-on Lab: Solving WAN and Application Response
Problems with CA Converged Infrastructure Management

35. Q & A