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Privacy is for losers 2016

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What about our consumer data in 2016?

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Privacy is for losers 2016

  1. 1. PRIVACY IS FOR LOSERS STIMA - 21/01/06
  2. 2. WHO AM I? @RANSBOTTYN
  3. 3. 2013? PROTECTING DATA CRYPTO TOOLS Tor and Bitcoins
  4. 4. 2014? RETARGETING REMARKETING TRANSPARENCY INDIVIDUAL BENEFITS Do not track fail
  5. 5. 2015? LAW SUITS PRIVACY LEGISLATION FACEBOOK DATR COOKIES EU Safe Haven
  6. 6. PERSONALISATION TARGETED ADS Doom Scenario
  7. 7. INTELLIGENT ASSISTANT BASED ON BIG DATA LOCATION - CONTEXT - INTENT Zuck Jarvis
  8. 8. Siren Servers
  9. 9. SIREN SERVERS WE GIVE OUR DATA AWAY FOR NOTHING!
  10. 10. INSTAGRAM TAKING PHOTOS PUTTING FILTERS SHARING THEM
  11. 11. TWITTER CONNECTING WITH FRIENDS READING THE NEWS.
  12. 12. FACEBOOK BEING ABLE TO BRAG ABOUT YOURSELF STALK YOUR FRIENDS READING THE NEWS.
  13. 13. AMAZON GIVE US YOUR REVIEWS FOR FREE AND PURCHASE DATA AND WE’LL GIVE YOU LOWER UPFRONT PRICES.
  14. 14. MEDIUM GIVE US YOUR CONTENT FOR FREE AND WE’LL GIVE YOU “EXPOSURE.”
  15. 15. GOOGLE USE GMAIL, GOOGLE DOCS, SEARCH, BROWSER, ANDROID, BLOGGER, YOUTUBE, CALENDAR, GOOGLE PLUS FOR FREE, IN EXCHANGE FOR USING YOUR DATA
  16. 16. FACEBOOK WORTH? ZERO USERS? ZERO DOLLARS! 1.5B USERS AND IS WORTH $150B. Our data
  17. 17. SHOW ME THE MONEY? SO WHO GETS MONETARY COMPENSATION? MARK ZUCKERBERG No fair deal
  18. 18. DISRUPTION 1% HAS THE $ IN THE REAL WORLD ON THE INTERNET IT’S MORE LIKE 0,1% Whatsapp?
  19. 19. TODAY? FIXING THE TRUST! Hyperlocal
  20. 20. TIME TO GIVE BACK! INDUSTRIES WILL STILL DO THIS FOR THEIR OWN BENEFIT THOUGH
  21. 21. PERSONAL CLOUD GIVE DATA BACK TO THE CONSUMER
  22. 22. "UBERIZATION" THE PRE-DIGITAL WORLD Disrupt Nest
  23. 23. ARTIFICIAL INTELLIGENCE INTELLIGENT ASSISTANT
  24. 24. HOW TO TACKLE? LET’S ALLY! PERSONAL CLOUD!
  25. 25. DATAMIXER ALL MY HISTORY CAIN@RANSBOTTYN.COM

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