3. Fixed Mobile Kinds of digital devices – New Paradigm Characteristics: Shared Big Immersive Always connected Furniture Characteristics: Personal (rarely shared), Smaller/component Incremental customized Intermittent connectivity Social (connects with other devices)
5. Ubiquitous computing? "Totally ubiquitous computing. One of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real, the virtual from the real. In the future, that w ill become literally impossible. The distinction between cyberspace and that which isn't cyberspace is going to be unimaginable. There is where they don't have WIFI." - William Gibson Connectivity
9. IP Everywhere By 2016 80% + media content will be delivered digitally
10. Rise of Open Internet standards leads to the commoditization of software, content management, storage and delivery: Web Standards Widgets A jax SOAP CSS XML RDF RSS ATOM (X)HTML
11.
12. With the rapid commoditization of technology into open standards, User Experience becomes the only differentiator Audiences
15. Consumptive Behaviors Mutate Passive active line is becoming blurry On-demand vs live barriers disappear for most content. Time Shifting vs place shifting Digital Media
22. There are only 3 ways to monetize content & services Subscriptions Transactions Sponsorship Revenue
23. Schemas to monetize mobile are primitive Current: Premium SMS New: Text coupons (with Wap push?) Mobile commerce (phone as oyster card?) Location based marketing New mobile Monetization
24. Time Out? “ Disconnection is soon to be a luxury, when everything is connected, devices and networks are aware of you and each other you will crave, the simple solace of isolation” - The resorts of the future will advertise they DON”T have broadband The Future
Editor's Notes
Mobile Future
1’ 3’ 10’ labels
This should be LOTS of devices… - likely need to label the spheres or differentiate them in some way.
This isn’t great – maybe we add a bunch of logos up in the cloud part – looks terrible and doesn’t really go with the rest of the presentation. – thoughts?
This looks Terrible, but you get the idea.
styleguide
Pop standards thing after.
Pop standards thing after.
Passive active line is becoming blurry
Please replace this image with a new one based on the new slides
Please replace this image with a new one based on the new slides
Please replace this image with a new one based on the new slides
Then pop a twitter thing over this (decide whether it’s a logo or a box.
Then pop a twitter thing over this (decide whether it’s a logo or a box.
