Privacy is a fundamental human right and this needs an understanding of data. Many companies fail to leverage industry-standard usability principles to make privacy regulations easy for their customers to understand and consume. Looking from both organization and consumer perspectives, this talk will showcase how UX can simplify the integration of privacy/security compliance and scale for future regulations.
4. #RSAC
4
Alignment of Data Collection + Usage
Data Collection
Usefulness
Creepy and
unwanted data
Data which
benefits users /
customers
Unacceptable risk
5. #RSAC
increased access to data
from consumers, allowing
companies to use data
about them.*5x
Upside of Trust!
Downside…
Boycott any company
if data protection not
taken seriously
69%
Blame the company
instead of the hacker in a
data breach
62%
Never return to a brand
that has suffered a data
breach
21%
Evolving
Customer
Expectations
Stop spending
for several months after a breach
or incident
83%
13. #RSAC
1. Empathy
Putting yourself in their
shoes…
Connecting with people
Listening to stories
Observing behaviors and
habits
Understanding pains, needs
& goals
Engage & share the feelings
18. #RSAC
Ease
Make it easy to understand,
simple and user friendly
User in control
Easy to find and making
convenient
Optimizing for the user context
Educating the user
2. Ease
24. #RSAC
Transparency
What data is collected and
why?
How will data be used and
for what purpose?
What is the benefit?
How is data proliferating
and what are the associated
risks?
Proactive communication
3. Transparency
28. #RSAC
“The way in which
two or more
concepts, objects, or
people are
connected, or the
state of being
connected”
4.Relationship
29. #RSAC
Teaming to work together
Connecting people, process
and technology
Defining the boundaries
(balance)
Engaging with rich
conversations
Setting personalized
language and tone
4. Relationship
45. #RSAC
“Humans can more easily relate to a
product, a service, a system, or an
experience when they are able to
connect with it at a personal level.”
- Don Norman (Emotional Design)
46. #RSAC
The ROI of privacy
$1
of every privacy
investment, the average
company received
benefit of
$2.70
Cisco's 2020 data privacy benchmark study
47. #RSAC
Apply Slide
47
Next week you should:
- Start thinking about privacy and human emotions as a concept
- Understand, research and agree in your organization how “Humanizing” is defined
- Determine a single problem area in need where you can test your assumptions
In the first 3 months following this presentation you should:
- Better understand your users and their pain points related to privacy definition
- Refine your privacy policies and discuss with your business leaders on how humanizing privacy benefits
- Begin to implement your assumptions to a single practical use case and share results
Within 6 months you should:
- Partner with your design teams to plan a workshop with key stakeholders to explore new ideas
- Refine your privacy policies and select right privacy tools, vendors which are designed human centered
- Implement a global plan, validate and iterate as part of the ongoing journey for better solutions