RapidScale is an industry-leading company in the delivery, design, and support of Microsoft Exchange. Our Service Level Agreement on CloudMail is 100% uptime and all support is U.S. based as we take pride in providing world-class service. Microsoft Exchange introduces built-in integrated email archiving, retention, and discovery capabilities that save costs and simplify the process of preserving business communications. RapidScale’s Hosted Exchange solution delivers on the capabilities demanded by mobile workforces. Access your business email, calendar and contacts on your desktop, laptop, smartphone, and Web browser so it can always go where you go. With Exchange, you will remain in control of your solution by tailoring it to your specific needs and ensuring that your communications are always available. Microsoft Exchange 2010 combines built in anti-spam and encryption technologies with an advanced anti-virus infrastructure for efficient management of a wide range of security threats. You will see a high standard of physical and digital security for your data as it receives reliable monitoring and support from our team. We guarantee 24x7x365 uptime and provide 100% US-based support to our clients. Our Cloud Engineers and Sr. Cloud Consultants are all internal employees and are dedicated to providing you with first-class support. You will have a dedicated Sr. Cloud Consultant to oversee your account specifically and assist with the transition. Outlook Web App in Microsoft Exchange helps users be more efficient and productive across platforms and locations by giving them access to email, voice mail, instant messaging, SMS text messages, and more inside all popular browsers. Reduce complexity for your users and instead, offer secure access for multiple approved applications. Our pay-as-you go plan is affordable and will help to remove the budgeting burden as well as hardware acquisition costs. Benefit from the latest version of Microsoft Exchange, and receive the latest software and security updates. With CloudMail, you will save short- and long-term costs while receiving superior support. This is how RapidScale’s CloudMail differs from its competitors. While email is critical to your business, managing your Exchange server in-house can be expensive, time consuming, and full of hassles. Working with an external service provider can help you eliminate those headaches and take advantage of the full functionality of your Microsoft Hosted Exchange server. Our CloudMail product set is built on our high performance fully redundant physical hardware platform just like the rest of our products sets. Uniformity between hardware and data centers ensures consistency across the board, eliminating the possibility of asymmetrical performance and simplifying diagnostics. For storage, we run NetApp controllers and storage shelves, Cisco UCS blade chassis for compute, and Cisco Nexus routers for core routing.

1. RapidScale CloudMail Training
Meet the Next Generation Computer
#CloudConversation 1CloudMail Training

2. Hosted Exchange
The Research
Osterman Research survey conducted in 2009 found that 81% of email users regularly check their
work-related email from home on weekdays, 78% on weekends and 60% on vacations
#CloudConversation CloudMail Training 2
45%
report that over
the past 6-12
months email use
has increased
97%
of email users
consider it to be
extremely
important in
doing their work
86%
consider the
phone to be
extremely
important
46%
consider Instant
Messaging to be
extremely
important

3. Hosted Exchange
The Research
• Email is becoming more important every day
• Offered for several years
#CloudConversation CloudMail Training 3
Currently over 160 million seats on Hosted Exchange

4. Benefits for Organization
Predictable Costs
• Fixed monthly costs with substantially lower start up costs.
• Easy Administration of new users or changes and deletions
• Extremely competitive monthly costs per mailbox
• Includes: Anti-Virus& Anti-Spam protection in the MRC
• IT staff can deploy projects instead of maintaining e-mail server (Typical 100 person
company will require 85% of a Sr. IT Technicians time)
Reliability and Stability
• 24x7x365 Domestic Call Center Support
• Consistent maintenance schedules and proper infrastructure deployment
• Data is Active/Active across 3 data centers
• Large Mailbox Sizes- 25MB
• 100% Uptime Guarantee
#CloudConversation CloudMail Training 4

5. Benefits for Organization
Business Continuity and Data Backup
• Email is backed up in secure data centers
Rapid Deployment and Scaling
• Simple Web Portal – Add/Remove Users with the click of a button
Painless Migration
• Easy and no longer upgrading server and also migrating e-mail. No
downtime
Flexibility
• Exchange provides tools to simplify the deployment experience
• Helps drive down the cost of storage by offering additional storage
• Exchange provides new tools and management approaches that
gives you more control and make your help desk more efficient
#CloudConversation CloudMail Training 5

6. CloudMail Features
What Does it Include: All of the features one would get with an
Enterprise in house deployment
• 25GB Mailbox size
• Active Sync
• Blackberry Enterprise Server (BES) Support (for the 2 dozen BB users left in the world
)
• Anti-Spam, Anti-Virus protection
• Multiple Data Centers
• 24x7x365 Support
• Easy Portal
• OWA – Outlook Web Access
• Shared Calendars
#CloudConversation CloudMail Training 6

7. #CloudConversation CloudMail Training 7
The 5 Myths of Hosted Exchange
versus In-House Exchange

8. #CloudConversation CloudMail Training 8
Myth 1
Lower Risk of Downtime with In-House
In-House
• Environmental Factors – Can
cause electricity outages,
overheating if the AC stops
working, etc.
• According to Gartner, the
average business suffers 40
hours of unplanned outages a
year AND 2 hours a month for
planned maintenance
• Little/No Redundancy
• Often No Backup Systems
• Typically no Disaster Recovery
in place
Hosted
• RapidScale offers 100% SLA
• Tier 3/Class 1 Data Centers
• Geo-Load balanced
Active/Active infrastructure
• High Availability
• Anti-Spam, Anti-Virus
• Disaster Recovery
• Email Retention
• Government-Grade
Encryption

9. CloudMail Training 9
Smart Build Data Centers
• RapidScale Design, Owned and
Managed State of the Art Data Center
Infrastructure
• Cisco Routers & Switches
• Cisco & SonicWALL Firewalls
• Cisco Blade Servers
• NetApp Storage
• Vmware
• Citrix
• Logic Monitor
• We Support the Majority of Operating
Systems and Software
• Blended Burstable Bandwidth
Data Center Structure
• Tier 3, Class 1 Data Center
• Clean, Continuous Power and High
Capacity Redundant Generators
• Around-the-Clock Infrastructure
Protection – HVAC, fire suppression and
seismic engineering
• Security – on premise security guards,
exterior security system, biometric
system, including palm scanners and
numerous security scanners with digital
recorders
Reliable. Scalable. Secure. Compliant.
Myth 1
#CloudConversation

10. #CloudConversation CloudMail Training 10
Myth 2
In-House is more Secure than Hosted
Natural Disasters
Power Outage
Fire
Failed Disaster
Recovery
Angry Employees
Internal Failures
In-House Servers are the most susceptible to
many types of “disasters”
CloudMail has advanced above average layers
of protection
Active/Active in the event
of a disaster
SSAE16 Data
Centers
Backup
Generators
Disaster Recovery
24x7x365
Monitoring

11. In-House Exchange is
Less Secure
#CloudConversation CloudMail Training 11
• Less physical security
• Less digital security
• Less backup security
Security Breaches
• Security breaches usually originate within an organization
• In-house opens the door for curious subordinates to read your private emails
• Wrong administrative rights given to a user as a “work around”
• That door is securely closed with RapidScale’s CloudMail
Myth 2

12. #CloudConversation CloudMail Training 12
Myth 3
You Have More Control with In-House
CloudMail allows non-technical administrators to add and remove users, manage mailboxes,
distribution lists, and mobile device connections from one central location
Deploying an In-House solution requires hours of work and extremely complex knowledge, which is
not inexpensive.

13. #CloudConversation CloudMail Training 13
Myth 4
In-House has More Functionality than Hosted
Features in
In-House
Features in
Hosted
RapidScale’s Hosted Exchange solution delivers on the capabilities demanded by mobile
workforces. Access your business email, calendar and contacts on your desktop, laptop,
smart phone, and web browser so it can always go where you go. With Exchange, you will
remain in control of your solution by tailoring it to your specific needs and ensuring that your
communications are always available.
With a fraction of
the headache
(and cost!)

14. #CloudConversation CloudMail Training 14
Myth 5
Hosted is Too Expensive
Our pay-as-you go plan is affordable and will help to remove the budgeting burden as well as
hardware acquisition costs. Benefit from the latest version of Microsoft Exchange, and receive the
latest software and security updates. With CloudMail, you will save short and long-term costs while
receiving superior support. This is how RapidScale’s CloudMail differs from its competitors.
RapidScale’s CloudMail
$5.95
Per User/Month (Multi-Tenant)

15. Hosted Exchange Costs
#CloudConversation CloudMail Training 15
In-House (approx.) Year 1 Year 2 Year 3 RapidScale
Hardware $4,000 $0 $0 Included
Backup $1,000 $0 $0 Included
Outlook 2013 Licenses (25) $2,250 $0 $0 Included
Anti-Virus/Anti-Spam (25) $2,717 $917 $917 Included
Hosting for 1 Server $1,000 $1,000 $1,000 Included
Microsoft Software Assurance $2,343 $2,343 $2,343 Included
Deployment & Installation $40,000 $0 $0 $25/User One-Time
Admin Costs $50,000 $50,000 $50,000 Included
CloudMail $0 $0 $0 $5.95/User/Month
Totals $103,310 $54,260 $54,260 $5.95/User/Month
Cost Per User/Year
(25 Users)
$4,132 $2,170 $2,170 Year 1: $96.40
Year 2 & 3: $71.40

16. Why Hosted Exchange?
Hosted Exchange is the way of the future
• Managing internal e-mail is a thing of the past for many companies
• Companies would rather pay a 3rd party to manage e-mail, licensing,
support at a per user fee
• Advantages include uptime, call center support, allows IT staff to
deploy other projects that provide more value to organization
• No longer need to upgrade e-mail server or worry about current
licensing
#CloudConversation CloudMail Training 16

17. #CloudConversation CloudMail Training 17
Description Hosted Exchange In-House Exchange
Software Licenses
Enterprise-grade hardware
24x7x365 Support
100% Uptime Guarantee
Tier 3, Class 1 Data Center with
redundant power, cooling, and
network connections
Regular Backups
Anti-Virus, Anti-Spam
Why Hosted Exchange?

18. Why Sell Hosted Exchange?
The Demand is There
• Organizations are looking for this:
• 2003 Exchange is end of life and support
• 2007 Exchange represents countless in house systems today
• Easy way to start selling cloud services:
• Simple product that you know today
• Customers will move more services in the cloud after e-mail
• Trojan Horse
#CloudConversation CloudMail Training 18

19. What about Google?
Migration
• RapidScale offers full migration, Gmail offers “self-service” – which means users have to
manually migrate their data from their old platform
24x7x365 Support
• Live support – no automated phone maze
Business-Class Reliability
• RapidScale offers 100% uptime guaranteed
Control Over the Environment
• RapidScale offers single sign-on with the added advantage of Active Directory sync
#CloudConversation CloudMail Training 19

20. Ideal Candidate
Any Size Business
• Small and mid to large sized companies
• Smaller companies see a larger per-seat savings from the use of Hosted Exchange vs. on-
premise but larger organizations are switching also because of the benefits Hosted
Exchange brings
• GlaxoSmithKline moved 100,000 users to Hosted Exchange (2009)
#CloudConversation CloudMail Training 20

21. Contact Information
RapidScale
100 Pacifica Suite 100
Irvine, CA 92618
(949) 236-7007
rapidscale.net
#CloudConversation CloudMail Training 21