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Fast, cheap & somewhat in control 10 lessons from the design of SlideShare ,[object Object],[object Object]
http://www.slideshare.net/rashmi/10-lessons-oz-ia
working at a startup…
traditional  UX methods or  agile  design
SlideShare ,[object Object]
Presentations are hard to share  ,[object Object],[object Object]
 
on slideshare...   ,[object Object],[object Object],[object Object],[object Object]
What  people share  on SlideShare ,[object Object],[object Object],[object Object],[object Object]
10 Lessons from SlideShare
1. The  alpha  as the  first reaction
2. The  beta  is the  market probe  ,[object Object]
the risk of failure?
social sites as  complex systems
How  developed  should the  Beta  be?   ,[object Object],[object Object]
3. You don’t need personas ,[object Object],[object Object],[object Object]
Get into a  conversation  with  users  ,[object Object],[object Object],[object Object]
4. Launch  first,  refine  later ,[object Object],[object Object],[object Object]
5.  Just in time  design ,[object Object],[object Object]
[object Object],Personal emails Blog posts Shadow App Web analytics Phone conversations User forum Slideshows about SlideShare
Get yourself a  shadow app ,[object Object],[object Object],[object Object]
6.  designer-developer  role is crucial ,[object Object],[object Object]
7. Under invest in  visual design ,[object Object],[object Object]
8. Pay attention to  technical simplicity Complex > slower, riskier, harder to maintain
9. Single biggest win:  make app faster
10. There is something about  social websites ,[object Object],[object Object],[object Object],[object Object],Design for crowds Social networks People interacting Wisdom of crowds
Forget the ipod!
Give up control This is messy!
Beyond hand-crafted IA
Plant seeds, let people connect
emergent architecture (or Social IA)
Finally...
sometimes  process / methods  become  baggage   when to let it go programmers are switching to agile methods when will it be time for designers?
Capitulate Collaborate or  Initiate ,[object Object]
be  experimental.  create  something Mashup   RSS  feeds (Yahoo Pipes) Build your   own social network   (Ning) Play with an   API   (Google Maps) Read  Emergence ,  Wisdom of Crowds
[object Object],[object Object],[object Object],[object Object]
 
Do you need  traditional UX methods  to design a  SlideShare ?
YES :  When   feedback   becomes a   torrent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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