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How to create a traffic machine for your content
- 1. by Jon Henshaw How to Create a Traffic Machine for Your Content
- 2. @RavenJon #Authority2014 2 “If I write great content, they will come.”
- 4. @RavenJon #Authority2014 4 But if you build a Traffic Machine they will
- 5. @RavenJon #Authority2014 5 Step 1: Focus on UX
- 6. @RavenJon #Authority2014 Brand 6 Your brand is part of the UX and makes you unique, memorable and trusted
- 7. @RavenJon #Authority2014 7 Generic themes do not communicate brand
- 8. @RavenJon #Authority2014 8 Brands have an identity
- 9. @RavenJon #Authority2014 9 Brands include authors
- 10. @RavenJon #Authority2014 10 Brands have a unique look and feel
- 11. @RavenJon #Authority2014 Layout 11 The layout of your content determines pages per session and repeat visits
- 12. @RavenJon #Authority2014 12 How likely are you to come back here?
- 13. @RavenJon #Authority2014 13 I’m definitely coming back here!
- 14. @RavenJon #Authority2014 14 Make the reading experience match the quality of the content
- 15. @RavenJon #Authority2014 15 The reading experience should also be device responsive
- 16. @RavenJon #Authority2014 16 Duo App Test Responsive Design
- 19. @RavenJon #Authority2014 19 Roots is a perfect starting place for WordPress
- 22. @RavenJon #Authority2014 Navigation 22 Navigation helps emphasize the focus of the site to readers and bots
- 23. @RavenJon #Authority2014 23 Example of focused navigation
- 24. @RavenJon #Authority2014 Sharing 24 Make your content easy to share, unless you don’t want it shared.
- 28. @RavenJon #Authority2014 Speed 28 Speed up your site for a better user experience (it’s also a ranking factor)
- 29. @RavenJon #Authority2014 29 Also be prepared for the Digg effect
- 30. @RavenJon #Authority2014 30 Use a fast and reliable hosting provider
- 31. @RavenJon #Authority2014 31 Use a CDN for your assets http://www.cdnplanet.com/cdns/
- 33. @RavenJon #Authority2014 The Unseen 33 Visible performance often comes from what you can’t see
- 34. @RavenJon #Authority2014 34 Open Graph Protocol Provides structured data and enhances how content is shared socially ! http://ogp.me/
- 35. @RavenJon #Authority2014 35 Authorship Using Authorship and Publisher can provide more visibility on Google
- 37. @RavenJon #Authority2014 37 Authorship in SERPs Authorship enables Rich Snippets and can easily land you on the 1st page of Google for those inside your G+ circles
- 38. @RavenJon #Authority2014 38 Publisher in SERPs Publisher enhances brand related results, including control over the logo displayed and recent posts
- 39. @RavenJon #Authority2014 39 Use Schema.org microdata to enhance SERPs
- 42. @RavenJon #Authority2014 42 Doh! Google may steal your traffic!
- 43. @RavenJon #Authority2014 Content 43 Quality content is no longer good enough
- 44. @RavenJon #Authority2014 44 Turn your content into Epic Content
- 45. @RavenJon #Authority2014 45 Epic Content is bigger content
- 46. @RavenJon #Authority2014 46 Epic Content is repurposed content
- 47. @RavenJon #Authority2014 47 Epic Content uses multiple channels
- 48. @RavenJon #Authority2014 48 Epic Content is interactive
- 49. @RavenJon #Authority2014 49 Epic Content is not MMEH (Massively Multimedia Epic Heave) *MMEH was coined by Mark Armstrong
- 51. @RavenJon #Authority2014 51 Enhance posts with Google Charts
- 53. @RavenJon #Authority2014 53 Add an Interactive Timeline http://timeline.knightlab.com/
- 55. @RavenJon #Authority2014 55 Include Interactions http://interactions.webflow.com/
- 58. @RavenJon #Authority2014 58 http://www.theverge.com/2014/1/21/5307992/inside-the-mind-of-a-fanboy
- 60. @RavenJon #Authority2014 60 Repurpose Your Content
- 61. @RavenJon #Authority2014 61 Turn it into a deck and share on Slideshare
- 62. @RavenJon #Authority2014 62 Turn the deck into a video and post on Youtube
- 63. @RavenJon #Authority2014 63 Use your content for podcast topics
- 64. @RavenJon #Authority2014 64 Build a microsite with your content…capture emails
- 65. @RavenJon #Authority2014 65 Make an Infographic Using Cinemagraphs!!!
- 66. @RavenJon #Authority2014 66 Reuse quotes to tell a visual story
- 67. @RavenJon #Authority2014 67 Make it Portable Create an ebook, white paper and use content channels like Snippet. Include links back to your site.
- 68. @RavenJon #Authority2014 Calls to Action 68 Include CTAs to increase pages per session and to boost repeat traffic
- 69. @RavenJon #Authority2014 69 Ars Technica Related Articles
- 70. @RavenJon #Authority2014 70 TechCrunch Next Article
- 71. @RavenJon #Authority2014 71 Email is still one of the best sources for site traffic
- 73. @RavenJon #Authority2014 73 Record, measure and report with Google Analytics’ Goals and Events
- 74. @RavenJon #Authority2014 Social 74 Epic Content + Connections = Traffic
- 75. @RavenJon #Authority2014 75 Don’t be a snob. Connect with as many people as possible that fit your target audience.
- 76. @RavenJon #Authority2014 76 Build up sharing equity
- 77. @RavenJon #Authority2014 77 Be social. That means commenting on posts, and always replying to comments on your own posts.
- 78. @RavenJon #Authority2014 78 Republish your content on sites that will send targeted traffic. Stop worrying about duped content.
- 79. @RavenJon #Authority2014 79 Participate in or create private sharing groups that have common interests and may followers
- 80. @RavenJon #Authority2014 80 Promote and boost your content with social ads
- 81. @RavenJon #Authority2014 Analytics 81 Study the performance of your content, learn what works, and then rinse and repeat!
- 82. @RavenJon #Authority2014 82 I saw the Traffic Machine in a dream and this is what it looked like…