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Nokia  Presented by :  Ravinder Kunwar Ajinkya Mhatre Omprakash  Dinesh Patangrao Shamim shaikh Kiran shirke
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NOKIA  Company logo, 1966. The  NOKIA  "arrows" logo before its Connecting People logo. "Connecting People" slogan, invented by  Ove Strandberg.
 
 
 
 
What would the company like to achieve? A good vision is meant to stretch a company by articulating an ambitious but attainable future state.   The Vision Statement What would the company like to achieve? A good vision is meant to stretch a company by articulating an ambitious but attainable future state.   Nokia is the world’s largest manufacturer of mobile phones and operates with a simple but powerful vision: “If it can go mobile, it will!”
 
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Mission Statement  ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Time Sales or  Profits Growth Maturity Decline Introduction Sales curve The Concept Phones Nokia E- series Nokia Symbian  & N- Series Nokia 30 & 40 Series Product life cycle of NOKIA
Nokia Mobile Phones  net sales by region Europe  & Africa 46% Americas  35% Asia Pacific 18%
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
P1 P2 P3 Price/Cost Time Period / Units Produced Experience Curve T1 T2 ,[object Object]
[object Object],Consumer   Manufacturer   Dealer   PLACE
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Product Promotion… ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Public Relations ( PR )…
[object Object],[object Object],[object Object],Packaging… ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Nokia built its brand with high-end multimedia handsets for upscale buyers and low-priced phones for emerging countries. Branding…
[object Object],[object Object],[object Object],[object Object],Quality is at the heart of Nokia’s brand promise, very human technology . Quality…

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Nokia final one

  • 1. Nokia Presented by : Ravinder Kunwar Ajinkya Mhatre Omprakash Dinesh Patangrao Shamim shaikh Kiran shirke
  • 2.  
  • 3.
  • 4. NOKIA Company logo, 1966. The NOKIA "arrows" logo before its Connecting People logo. "Connecting People" slogan, invented by Ove Strandberg.
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9. What would the company like to achieve? A good vision is meant to stretch a company by articulating an ambitious but attainable future state. The Vision Statement What would the company like to achieve? A good vision is meant to stretch a company by articulating an ambitious but attainable future state. Nokia is the world’s largest manufacturer of mobile phones and operates with a simple but powerful vision: “If it can go mobile, it will!”
  • 10.  
  • 11.
  • 12.
  • 13.
  • 14. Time Sales or Profits Growth Maturity Decline Introduction Sales curve The Concept Phones Nokia E- series Nokia Symbian & N- Series Nokia 30 & 40 Series Product life cycle of NOKIA
  • 15. Nokia Mobile Phones net sales by region Europe & Africa 46% Americas 35% Asia Pacific 18%
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.  
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.