1. LEVERAGEYOUR CAREER WITH OUR
TRI-EDGE
TRI-EDGE
CORPORATE INTERFACE
TECH SAVVY
BEYOND ACADEMICS
MBA
ORDINARY
ADMISSION
BROCHURE
2014 -16
AICTE APPROVED ISO 9001 : 2008 CERTIFIED

3. CONTENTS
02 Chairman’s Message
03 Greetings from the ERA group
04 ERA Group
06 Director’s Message
07 Governing Board
08 ERA Business School
10 Robust Infrastructure
14 Faculty Group
17 Academic Pedagogy
18 EBS Edge
20 Student Development at EBS
22 Clubs & Committees
23 PGDM Programme
24 Programme Portfolio
26 Admission Procedure
27 ERA Merit Scholarships
29 Testimonials
30 Events at EBS
32 Location Map

4. Chairman's Message
The ERA team is expectedly
diverse - encompassing over 4,000
employees, with a wide array of
skills, backgrounds, outlooks and
lifestyles. We draw a vast source of
talent to establish a great company
– a team which is dedicated to the
success of our projects.
02

5. Greetings from the ERA Group
The ERA Group, founded with a vision to provide state-of-the-art infrastructure to the people
of India, has been serving the nation for over two decades. Realizing the fundamental need
to approach the issue of sustained growth and expansion across the complete infrastructural
segments, we at ERA believe that the key aspect of this transformation is to believe in difference
and act with conscience.
ERA Group is a world-class engineering, construction and services conglomerate, dedicated to
the unwavering pursuit of excellence and innovation across the entire spectrum of infrastructure
development, real estate and power transmission and distribution.
Over the decades, ERA has developed strength in expeditious execution of large-scale and
complex projects, from highways to railways projects (including metro), from industrial to power
projects, from institutions to airport projects and from social infrastructure to refineries.
The ERA team is expectedly diverse - encompassing over 4,000 employees, with a wide array of
skills, backgrounds, outlooks and lifestyles. We draw a vast source of talent to establish a great
company - a team which is dedicated to the success of our projects.
The ERA Group remains committed to corporate and social responsibility. In all our actions, we
endeavour to make sure that all environmental and social aspects are considered. This approach,
steered by our philosophy of reverence, commitment and accountability, makes us a socially
responsible organization.
Engineering and Management graduates from IIT, IIM and premium institutions have been
contributing to the growth of the group. It is our turn to reciprocate the favour of the nation by
training and polishing future leaders at the ERA Business School. To embark on a journey of
success, tools of preparedness, foresight and strategy are quintessential, leading to the path of
growth and high quality operation.
The ERA Business School endeavours to impart high-end quality education through innovative
teaching methodologies and distinguished faculty. EBS, anchored by the ERA Group, shall play
a pivotal role in nurturing the leaders of tomorrow to face the challenges of the day, in an
environment designed to provide them with the necessary intellectual stimulation.
It is an exciting journey and I look forward to your support in this initiative of ERA to nurture the
leaders of tomorrow.
Sincerely
H.S. Bharana
03

6. Era Group
With two decades of excellence as our strong foundation and backed by a strong legacy of
believing in difference, ERA (BSE: 530323 | NSE: ERAINFRA) is one of India’s fastest growing
consortiums, with a net worth of over One Billion Dollars (USD). ERA has an extensive Pan-
India and global presence in regions such as the Middle East and Africa.
Headquartered in New Delhi, with a financial worth of over Rs. 5000 crore, the ERA Group
is a leading player in the diverse domains of infrastructure. Its core strengths lie in execution
and delivery of large scale projects, that is on par with global standards. These, coupled
with its focused and visionary approach, make it ideally suited to make the most of the
unfolding opportunities in the field of Infrastructure Development, Engineering, Real Estate,
Pre-Engineered Buildings and Education.
ERA’s differential strength lies in timely execution of large-scale and complex projects
across diverse verticals. These include Roads/Highways, Railways, Metros, Aviation, Power,
Social Infra, Refinery and Industrial.
ERA Infra Engineerings the Group’s flagship company engaged in infrastructure
development and construction. ERA Buildsys is the Pre-Engineered Buildings arm of ERA.
ERA Landmarks is fast evolving as a pan-India real estate development company, while the
ERA Business School represents the education arm.
04

7. 05

8. Friends,
The journey towards excellence always begins with self-discovery.
The ERA Business School has been accepted by the Industry as an active and vibrant
Business Education Institution which has kept close proximity with the practices.
The ERA Business School is preparing students for the managerial leadership that will be
expected of them in the coming years. In order to be able to lead, they would have to be
able to inspire, to be innovative and creative. They would need to communicate effectively
and achieve results through teamwork and be sensitive, disciplined and responsible. During
their years at EBS, we get them started on the path of leadership by providing the best
possible resources and an evolving environment.
Conscious effort is made to integrate the testing of these employability skills as well as
students understanding of concepts in their assignments. This makes EBS student's highly
sought-after by industries throughout India and abroad.
With its state-of-the-art Wi-Fi campus, web-based educational and administrative services
and live case discussions in the classrooms, the ERA Business School promises to elevate
India’s business education scenario to a global scale.
Our PGDM Programme is an exhaustive series of stimulating colloquium, lively seminars,
resolute team work and proactive task management; where a student develops aptitude to
think both logically, laterally and act rationally.
Sincerely
Prof. (Dr.) Sanjiv Marwah
The thrust of business education is shifting
from expansion of the business world to
growth of leadership and towards a system
where the future managers are trained to be
team players rather than individuals seeking
the fulfillment of their own goals
Director's Message
06

9. Governing Board
Members Nominee
 Shri. H.S. Bharana (Chairman, ERA Group of Companies) President
 Ms. Rashmi Bharana (General Secretary - Sky Vision
Welfare Society) Member
 Shri. S. D. Sharma (Former Member - Indian Railway Board) Member
 Shri. Arvind Pande (Director, HDFC Bank, Former
Chairman, SAIL) Member
 Shri. Ranjan Sen (Head Strategic Distribution, HSBC India
AICTE Representative) Member
 Prof. (Dr.) H. Chaturvedi (Director, BIMTECH, G. Noida) Member
 Prof. (Dr.) Pushpesh Pant (Professor Jawaharlal
Nehru University, New Delhi) Member
 Brig. (Dr.) A.K. Mehta Institutional Nominee
 Prof. (Dr.) Sanjiv Marwah (Director, ERA Business School) Member Secretary
VISION
To establish globally recognized socially righteous, environment
friendly, trusted and innovative institutions of excellence.
MISSION
To develop technology adept, socially and environmentally
responsive change managers for business, globally.
Goals
 To design a future-focused programmes architecture combining the latest
of academic knowledge with extensive practical exposure.
 To instil the highest level of managerial and leadership competence.
 To leverage cutting-edge technology to impart research-led knowledge
and skills in the most productive manner.
 To address the complex business requirements of the corporate world.
 To inculcate a strong problem-solving and risk-taking culture that will
prepare managers leaders to set new standards of excellence.
 To equip students with positive attitude and value system of discipline and
integrity.
 To sensitize students with the issues of ethics and environment.
 To inspire the students to make positive contribution to society.
07

10. ERA Business School
ERA Business School is an Industry anchored, AICTE Approved, ISO 9001:2008 Certified
Business School, and symbolizing ERA’s rich history of innovation and application of
pioneering ideas. ERA Business School has emerged as one of India’s fastest growing
B-Schools within a short span of time due to its strong corporate linkage and a dynamic
faculty team, from both academic and corporate world.
EBS offers two years full-time, Post Graduate Diploma in Management (PGDM) Programme,
with specialization in Marketing, Finance, Human Resource, General Management and
Construction Project Management.
EBS launched Incompany PGDM Programme in general management in the Academic
session 2013- 2015. This programme is specially designed for working executives and
offers a certification from NTU, Singapore. EBS also provides credits for MOOC courses from
best universities in the world which include MIT, Kellogs and Harvard.
EBS recognizes and welcomes students who thrive on novel ideas, fast-paced learning and
community commitments. We encourage participation in lively discussions, expression of
thought and interactive communication in a highly verbal and multi-cultured environment
which leads to intellectual growth. As per AICTE norms, EBS has a proactive grievance
redressal and anti-ragging committee, formed with the objective of addressing the
grievances of students, parents and other stakeholders.
ERA Business School welcomes international linkages with open arms. Its multi-cultural
environment through its global connections with various Universities like University of
Philadelphia, USA Nanyang Technological University, Singapore , Sichuan University,
Chengdu, Hong Kong Baptist University, University of Malta etc., cultivates innovative
methodologies for education and research. This not only promotes continuous exchanges in
businesses, academics and students, but also adds a new edge to its recruiting organizations,
at both national and international level.
Situated in the heart of the sprawling sub-city of Dwarka, New Delhi, EBS is spread on
a state-of-the-art Wi-Fi campus. The campus is equipped with all the modern facilities,
including step-based classrooms, web enabled ERP system, a well-equipped Information
Technology Communication Centre, a well-designed Seminar Conference Hall, MDP
Centre, aesthetically designed Cafeteria, besides a vibrant Recreation Room.
The key enablers of EBS’ unique approach lie in its Knowledge Resource Centre (KRC) and
Corporate Resource Centre (CRC) which provide academic and practical strength to the
course curriculum. The EBS CRC is a powerful driver of practical training for the students,
enabling their evolution into business leaders of tomorrow. Steered by a highly qualified
faculty, with rich industry and academic experience, EBS is focused on nurturing leaders
of tomorrow by making a difference to their educational graph. The thrust is on creating
distinctive qualities that help the students remain ahead of competition, always!
08

11. 09

12. Robust Infrastructure
Classrooms
Internationally styled step-based classrooms, centrally
air-conditioned, EBS campus is designed to deliver
the very best-in-class education. The classrooms
are equipped with Video Conferencing and ET,
Management Games, Live Case presentations
and shared courseware through web portals and
interactive blogs that enhance the uniqueness of the
institute’s teaching methodologies.
Corporate Resource Centre (CRC)
The distinctive EBS teaching methodology can be
seen across each of its systems and processes. One
such distinguishing system is the professionally driven
CRC that provides a dynamic exponential growth
environment through extensive and exhaustive
exposure to the industry.
Knowledge Resource Centre (KRC)
A high-tech KRC equipped with online database,
literature, periodicals, trade journals, audio-videos,
research reports and encyclopedias provides a rich
source of learning resources for the students. With over
4000 books, 40+ journals and EBSCO (e-database
with over 1000 journals), the KRC at The Era Business
School is at par with the very best.
10

13. Information Technology and
Communication Centre (ITCC)
The Information Technology Communication
Centre is ergonomically designed with nearly
150 PCs that are equipped with internet
access, matched and supported by a host of
printers, scanners, etc.
Seminar Hall
EBS lays the greatest importance on
dissemination of information amongst all
students and key stakeholders. To realize
the objective of exchange of views on
frequent and sustainable basis, EBS has its
own seminar hall with a seating capacity of
150. This seminar hall is fully-equipped with
all the necessary audio-visual equipment,
including multimedia projector, and latest
sound system .
It is used for various activities, including
presentations, events, seminars, training
workshops, etc.
Communication Lab
Effective communication skills are essential for
expressing ideas, opinions, views and emotions
for a business leader. EBS houses “Sanako
Study 1200 Lab”, which helps in improving the
students’ soft skills and attitude through a versatile
learning experience. Training in communication
skills and personality development programmes
are the key components of the Communication
Lab’s portfolio.
11

14. Conference Hall
A state-of-the-art conference hall with 3 LCDs is a major
facilitator of the EBS teaching system, which is focused on
the interactive module of learning. The conference hall at
EBS is regularly used for meetings, conferences, discussions
and interviews in a typical corporate environment.
Management Development Programme
Centre
Designed and created to arrange regular Management
Development Programmes (MDPs), the MDP Centre
is a vital part of the EBS campus. Participants at the
MDP find in this Centre the ideal environment to hone
their intrinsic management skills in a calm and serene
academic ambience that is highly conducive to reflection
and learning. Enabled by round-the-clock facilities
that are available on the fully Wi-Fi campus, MDPs
help promote management development in a highly
tech-savvy environment.
Cafeteria
The cafeteria at EBS is more than a place to eat out.
The aesthetically designed cafeteria provides all-day
multi-cuisine meal and has a seating capacity of
over 100.
Accommodation
The accommodation at EBS consists of fully furnished
air-conditioned rooms with power back-up and 24-hour
security. The institute provides separate accommodation
for boys and girls, which is just across the institute. The
rooms are available on twin sharing basis.
12

15. Medical Room
EBS has in-house health care facilities with
weekly visit and doctor on call, besides the
schedules.
Recreation Zone
Recreational facilities at EBS are among the very
best. The recreation room equipped with indoor
games like Pool, Dart board, Chess, American
Table football, table Tennis, etc. Yoga training to
promote the skills of patience and perseverance
- key components of leadership training - is also
high on the EBS agenda.
Entrepreneurship Cell
Entrepreneurship Cell at EBS is a key platform
for students to showcase their enterprising
and pioneering ideas under the guidance of
experienced mentors from both - the corporate
and academic worlds. Business proposals are
judged through Business Plan Competitions and
the best proposals are presented to Industry
Leaders and Venture Capitalists by the students
13

16. Faculty Group
Prof. (Dr.) Sanjiv Marwah
MBA and a Doctorate in Management
Two decades of Corporate, Teaching and
Executive Training
Strategic Management
Prof. Christopher Doyle
Alumnus St. Stephens College, DU.IIM Kolkata
Coats Viyella, Eveready Batteries, IBM,
Former Head Hilton Hotel, CEO Coaching
Principle of Management, Corporate Governance
and Social Responsibility, Consumer Behaviour
Brig. (Dr.) Ajay Mehta
MMS and Doctorate in Management, Masters
Diploma in Social Science Public Administation.
3 decades with Armed Force.
Leadership and Team Building, HRRS.
Prof. J. Subramanian
TVS Suzuki, Kinetic, Eicher, Former GM(HR) MMTC
Compensation and Performance Management,
Organizational Developmental and Change,
Managing Multinational Corporations, International
HRM and Cross Culture
Prof. Hitesh Manocha
Alumnus IIM Ahmedabad
Two decades of Corporate, Consulting and
Executive Training
Marketing of Service, Marketing Management,
Business Policy and Strategy, Business to Business
International Business
Prof. (Dr.) Anuj Verma
CFA MBA and Doctorate in Finance
Financial Accounting, Security Analysis and
Portfolio Management, International
Financial Management, Corporate Finance,
Wealth Management
14

17. Prof. (Dr.) Joydeep Goswami
Masters in Economics and Doctorate in
Developmental Economics
Quantitative Methods, Operation Research,
Research Methodology,
Managerial Economics
Prof. (Dr.) Bhavleen Kaur Rekhi
Alumnus St. Stephens College, DU, MBA and
Doctorate in Management
Integrated Marketing Communication and Business
Communication
Prof. Hemant Kumar Jain
MS Computer Science Oklahoma City University, US
Oracle, IT Consulting Management Information
Systems, Data Management
Prof. (Dr.) Vandana Sharma
MBA and Doctorate in Retail Management
CRM and Retail Management
Prof. Shailaja Vij Manocha
Alumnus IMT, Ghaziabad Dabur and NIIT
Marketing of Services, Sales and Distribution
Management, Product and Brand Management,
Research Methodology
Prof. (Dr.) Manisha Vijayran
MBA and Doctorate in Management
Training and Development, Human Resource
Management,
Organization Behaviour
15

18. Prof. (Dr.) Subhash Kakkar
MBA and Doctorate from FMS Delhi.
QT (Business Statistics), Operations Research,
Operations Management, SAP and SPSS-Amos.
Prof. Ram Adhar Chopra
Economics Graduate from St. Stephens
Delhi Business Finance from ICFAI, Hyderabad and
Business Degree from San Jose State University, USA.
Financial Planning, Financial Market and Services
Prof. (Dr.) Sudhanshu Bhushan
Masters in Economics and Doctorate from Boston
University.
Managerial Economics, Business Environment and
International Economics
Prof. Pushkal Kumar Pandey
Alumnus IIM Bangalore and M.Tech, IIT Delhi,
with11 years experience in Construction Industry and
Management Education.
Corporate Finance, Security Analysis, Portfolio
Management and International Finance.
Prof. Ajay Bhattacharyya
Post Graduate from Pune University and topper from
IIM Calcutta.
Experience in Strategic Planning, Corporate Affairs
and Training.
Contribution in CII and first Project Management
Programme by GOI
J.L Kushu
A Civil Engineer and Master in Structural
Engineering with over 45 years of experience. He
has served as Chief Engineer with Ministry of Urban
Development, Goverment of India. He is currently the
MD of Era Group.
16

19. A strong academic pedagogy focused on regular student-teacher interaction is one of
the key differentiators of the Era Business School. EBS follows a complete 360-degree
teaching methodology comprising industry-oriented course curriculum backed by a
strong corporate interface.
Trained by distinguished faculty drawn from both - academic and corporate
backgrounds, students at EBS are provided extensive theoritical education on all
aspects of their curriculum. Concurrently, special emphasis is also laid on developing
their practical skills through the Corporate Resource Centre, thereby ensuring their
development across complete spectrum of their learning
processes.
Specialized training is imparted to students for developing
their communication skills and overall personality to ensure
that students face the corporate world with confidence.
Assignments coupled with frequent evaluation, presentations,
interactive discussions, project work, etc. are a regular feature
at EBS along with foreign language training carried out by
professional trainers.
The students are exposed to live projects that seek to develop
their leadership skills in a typical corporate setting. What
enhances the distinctive approach at EBS is lively and interactive
activities such as Case Studies, Analysis, Presentations,
Debates and Discussions, Live Corporate Projects, Attending
Seminars and Conferences, in addition to participation in and
organizing other events.
Specialized training is provided to students in the development
of case studies and writing of articles and dissertations thereby
helping them hone their skills in understanding and grasping
the intricacies of the business environment.
Armed with the mission to promote holistic development of
students, the institute follows a high faculty student ratio of
1:10, with focused attention on promoting Andragogy-type
methodologies with thrust on one-to-one interaction. Strong
focus on the mentor-mentee relationship is thus a unique
feature at EBS. This helps in comprehensive development of
students where their concerns/issues are personally addressed by their mentor.
Another notable feature of the course structure at EBS is summer internship whereby
all students are required to utilize their summer break of study to undertake an 8 to
10 week practical training programme. During the internship, the student works under
the guidance of a senior manager and EBS faculty to conclude the training with the
submission of a report to the institute as well as the organization.
Academic Pedagogy
17

20. EBS Edge
Corporate Interface
The EBS Corporate Interface finds strength in the institute’s linkage with the leading ERA
Group and its network organizations.
EBS follows global teaching practices embedded in practical training methodologies,
which are rooted in the multi-faceted business systems of the ERA Group. This is a key
nurturing force to help sharpen the skills of students in line with the constantly changing and
perpetually evolving domestic and global market environments.
The Corporate Resource Centre (CRC) at EBS arranges regular visits by CEOs and
industry experts as guest lecturers. The interactive sessions ensuing from these visits help
make education more relevant to the evolving business world. They further help prepare
students to meet the challenges of the ever-changing business world. The CRC constantly
communicates with the industry to bring quality summer training and final placements to
the campus. These interactive methodologies are a key driver of the EBS growth strategy.
The Management Development Programme (MDP) is another important concept to
promote the corporate interface at EBS. The participants are empowered with modern tools,
techniques and skills, straddling diverse spheres of management like Human Resource,
Marketing, Finance, Management, Information Technology, Entrepreneurship International
Business and Construction Project Management.
Good communication skills are paramount for personality development and EBS provides
communication and personality development programmes with the aim of bridging the
gap between the campus and the corporate. EBS has also set up a Communication and
Language Lab to support this initiative.
Global Perspective
EBS has partnered with Nanyang Technological University (NTU), Singapore
(ranked amongst Top 50 World University Rankings) for the Global Immersion
Programme (GIP).
This international immersion programme exposes the students to work practices in an
environment different from those at home to further cross country understanding. It also
helps them understand the macro-economic underpinnings, strengths and weaknesses
of the host country from a governance and policy perspective. This module, which is an
important component of the programme, is expected to prepare the students to take on
challenging public management and policy assignments in the new globalized world.
MOOC Courses
Mass Online Open Courses (MOOC) area new way to learn. These courses are designed
to be interesting, fun and rigorous. They are the best courses, from the best professors and
the best schools in the world like Harvard, MIT, Kellog etc. At EBS, students are guided to
take up selected courses to enhance their learning from a global perspective
18

21. Tech Savvy
EBS is a key platform for the evolution of youngsters into tech-savvy professionals
equipped to handle the complex challenges of today’s business world. The tech-savvy
learning environment at EBS is more than just a technological advancement for the
institute; it is a foundation on which the student's technological prowess is built that helps
them effectively use technology to meet the needs of the industry.
The Era Business School has a world-class infrastructure equipped with modern
educational technology, which acts as a major facilitator of its differential learning
system. The learning environment at EBS is powered by a Wi-Fi enabled state-of-the-art
technology campus.
EBS students stay ahead of technology and thus provided with very well equiped latest
gadgets for effective learning.
Blackboard (Web-enabled ERP for online attendance, reports, work, etc.), students
are provided the necessary technological platform for their academic and personal
development.
We also conduct CAT/CMAT/DGCA/SMU/DNB/NTPC online entrance exams.
Beyond Academics
The educational environment at EBS offers fun and interactive learning where the
students are imbibed with leadership skills, decision-making and team spirit-apart
from academic brilliance.
The innovative approach towards learning at EBS is evident from the fact that students
are encouraged to participate in cultural festivals, events, power yoga, exchange
programmes, outbound training programmes, sports and management games.
Students organize and participate in a plethora of exciting events like Freshers’ Party
(Inzio Festa), International Education Tour (Hong Kong, 2011,Chengdu and Beijing
2012), Annual Fest – Erabrations, Social Initiatives like Clean Delhi Campaign, Savera
(New Morning), Food for All, Support for Elderly, etc.
Various communication and personality development programmes are conducted to
polish the innate qualities of a student besides training in a foreign language.
In the pursuit of holistic development of the students, the institute focuses on the
MENTOR-MENTEE relationship as it’s a mentor’s hindsight that eventually becomes a
mentee’s foresight.
19

22. Student Development at EBS
20
STUDENT
HOLISTIC DEVELOPMENT
INPUT
ACADEMIC LEARNING
INNOVATIVE TEACHING
CASE STUDIES
CORPORATE INTERFACE
CORPORATE RESOURCE CENTRE (CRC)
GUEST LECTURERS FROM
CORPORATES
NATIONAL INTERNATIONAL
INDUSTRIAL VISITS
PERSONALITY AND COMMUNICATION
DEVELOPMENT PROGRAMME
MANAGEMENT DEVELOPMENT
PROGRAMMES
ASSURED PLACEMENTS
SUMMER INTERNSHIP
ROLE PLAYS
LIVE PROJECTS
ET IN CLASSROOM
ONLINE ASSIGNMENTS QUIZZES
MENTOR-MENTEE RELATIONSHIP
EBSPROCESSFLOWCHART

23. 21
TECH SAVVY BEYOND ACADEMICS
MANAGEMENT EVENTS
OUTBOUND TRAINING PROGRAMMES
INTERNATIONAL EDUCATION TOURS
SOCIAL RESPONSIBILITY/WELFARE
RECREATIONAL ACTIVITIES
WI-FI ENABLED CAMPUS
SUCCESSFUL
MANAGEMENT
PROFESSIONAL
OUTPUT
EBS BLACKBOARD
(WEB-ENABLED ERP)
HEALTH INITIATIVES: POWER YOGA
SPORTS, AEROBICS, DANCE ETC.
INFORMATION TECHNOLOGY
COMMUNICATION CENTRE
GLOBAL VIDEO DELIVERY ENABLED
CLASSROOM
LAPTOP / IPAD2 / IPAD4 / NETBOOK
/ SUCH GADGET’S

24. Clubs and Committees
Maximize on your interest areas
Student clubs are an important part of the learning and cultural environment at EBS. Formed
by functional or industry interest areas, and driven by the students themselves, the clubs help
you stay in touch with developments in those areas. Being a part of the clubs also gives
you opportunities to engage and interact with industry leaders during the several sessions
organised as part of the club mandate.
Clubs
EBS currently has the following professional clubs:
• Marketing Club - The Marketeers
• Communication Club - Barfi
• HR Club - Horizon
• Finance Club - Hedgers
• IT Club - Info-Manics
• IB Club - Columbus
• Economics and Statistics Club - Margin
Committees
In addition to the professional clubs, EBS is also home to many committees through which
students schedule their meets and events all through the year.
• Newsletter Committee • Social Responsibility Committee
• Women Empowerment • Knowledge Resource Committee
• Cultural Committee • Food Committee
• e - Initiative • Student Affairs
• Admissions • MDP, Research and Consultancy
• Placement Awareness Committee • Academic
• Publications
22

25. PGDM Programme
Post Graduate Diploma in Management
Our Post Graduate Diploma in Management (PGDM) Programme builds on
our strengths in research, consulting and pedagogy in the areas of Marketing,
Finance, HR, General Managment and Construction Project Management. These
programmes promote great participative approach to learning and necessitate
rational commitment and collaboration at both personal and professional fronts.
Through an action research approach, students are encouraged to ruminate
and explore ideas through hands-on action-based experiments. We follow a
transformative way of education in which students challenge and learn within a
dynamic and tech-savvy environment.
Throughout the next 24 months, students are challenged and encouraged to achieve
greater results right from the beginning commencing with a ‘Bridge Programme’. Post
this programme, a student’s mental and physical fitness is put to strenuous test with
a three-day outbound training programme, usually conducted in the foothills of the
Himalayas.
The course curriculum at EBS is a tempting blend of in-depth subject knowledge
and practical experience gained through a continuous process of industry academic
interface. The students are given home assignments designed in such a way that they
are required to apply their learning and reasoning ability to arrive at the solution. So,
every attempt is made to utilize the practical knowledge of a student and the same is
considered while evaluating a student’s performance through test, assignments, viva,
observations, interaction, etc.
Special focus is placed on ensuring students develop a well-rounded personality.
Thus various personality and communication development programmes are provided
to students on a regular basis to supplement their hard skills with soft ones. Students
are trained to develop case studies and write research papers, articles, etc. which
help them to not only develop practical knowledge and analytical ability but also
enhance their skill level.
These two years of the PGDM Programme will be a transformative experience for
the students as they will not only learn from the traditional classroom teachings but
also gain experience from our strong corporate interface within a tech-savvy and
beyond-academic environment.
23

26. Programme Portfolio
Trimester – 1
Courses
Organization Behaviour - I
Managerial Economics (Microeconomics)
Quantitative Techniques - I
Marketing Management-I
Financial Accounting
Human Resource Management
Business Communication-I
Information Technology - I
Trimester – 3
Courses
Financial Management -II
International Business
Research Method
Organization Behaviour - II
Business Environment (Indian and World
Economy)
Operation Management
Business Communication-III
Information Technology - III
Trimester – 4
Courses
Strategic Management (Core Course)
Spl 1
Spl 2
Spl 3
Spl 4
Spl 5
Spl 6
Spl 7
Trimester – 5
Courses
Spl 1
Spl 2
Spl 3
Spl 4
Spl 5
Spl 6
Spl 7
Spl 8
Trimester – 6
Courses
Final Research Project
Trimester – 2
Courses
Financial Management -I
Macroeconomics
Managerial Accounting and Control
Quantitative Techniques - II
Marketing Management-II
Consumer Behaviour
Business Communication-II
Information Technology - II
Summer Training
While exposing the students to the theories and concepts of modern management, no efforts are spared to develop a practical orientation in them.
Summer break between the first and second year of study is utilized for summer internship, wherein all PGDM students are required to undertake practical
training in an organization for a period of eight weeks.
Post Graduate Diploma in Management (PGDM)
24

27. List of Specializations
Human Resource Management
Subject
Organizational Development and Change
Leadership and Team Building
Negotiation Management
Compensation and Performance Management
Industrial Relations
General Management (GM)
Subject
IPR Law and Management
Managing Multinational Corporation
Import Export Documentation
Data Warehousing and Data Mining
Negotiation Management
Business Ethics
Innovation and Entrepreneurship
Retail Banking
Supply Chain Management
ERP
Construction Project Management (CPM)
Subject
Project Appraisal, Monitoring and Control
Site Management, Quality, Safety and Health
Contracting, Tendering and Contract Management
Infrastructure Policy, Regulation and Land Acquisition
Supply Chain Management
Project Infrastructure and Financing
Marketing
Subject
Marketing of Services
Sales and Distribution Management
Product and Brand Management
Integrated Marketing Communication
Negotiation Management
Business to Business Marketing
Retail Management
Customer Relationship Management
International Marketing
Direct Marketing
Finance
Subject
Financial Markets and Services
Security Analysis and Portfolio Management
Project Infrastructure and Financing
Derivative and Risk Management
Corporate Valuation, Merger Acquisition
International Financial Management
Retail Banking
Wealth Management
25

28. Eligibility
Minimum of 3 years Bachelor’s Degree or equivalent in any discipline recognized by
the Association of Indian Universities/University Grant Commission with minimum 50%
aggregate or 45% aggregate (reserved category) as eligible for Post Graduate Studies in
Management.
Candidates appearing in the final year of their Bachelor’s Degree are also eligible, provided
they complete all formalities of their examinations before October 30, 2013.
Such candidates on selection will be given provisional admission subject to successful
completion of their Bachelor’s Degree Examination, and submission of required documents
in the admissions office. Non-fulfillment of the above condition results in cancellation of
admission.
Procedure
For admission to Post Graduate Diploma in Management Programme at The ERA Business
School, the admission procedure consists of four steps as follows:
Step I: Appear in the CAT/CMAT/GMAT/MAT/XAT or any other examination approved
by the AICTE.
Step II: Register with EBS through a separate application form amounting
Rs. 200, which is available through the following modes:
1. EBS Campus: HAF-1, Sector 9, Dwarka, New Delhi-110077 on all working days from
9.00 a.m. to 5.30 p.m. on payment.
2. Online: Download the form from the EBS website and post it to the ‘Chairperson-
Admissions’ along with a Demand Draft of Rs. 200 in favour of ‘ERA Business School’
payable at New Delhi to the above mentioned address.
Other Locations:
ERA Corporate Office:153, Okhla Industrial Estate, Phase III, New Delhi – 110020,
Ph: +91 (11) 4145000, Fax: +91 (11) 40637070. Contact Person: Ms. Rashi Channana
ERA Group Office:
1• C 56/41, Sector 62, Noida – 201304, Ph: +91 (120) 4037000,
Contact Person: Mr. Vishal Vaibhav
2• B-24, Sector- 3, Noida - 201 301, India, Ph: +91 (120) 4037000
Fax: +91 120 4037029, Contact Person: Ms. Shruti
Step III: The Candidate is invited for the selection process at the campus. Final
selection is made by PGDM Selection Committee on the basis of Test score, performance
in the GD/WAT/PI, Academic Performance, Work Experience etc.
The list of selected candidates will appear on EBS website www.ebs.ac.in and are also
intimated through e-mail.
Note: No regret mails are sent to unselected applicants.
Step IV: The admission will be considered final only after the payment of the stated fee
along with the security deposit (as mentioned in the admission offer letter).
List of documents is as under:
• A Photocopy of CAT/CMAT/ GMAT/MAT/XAT score card
• A Photocopy of Graduation Examination marksheet (1st 2nd year transcripts for
3 year degree holders and 1st, 2nd 3rd year transcripts for 4 year degree holders, in
case applying for Final Examinations)
• A Photocopy of Class 12th Certificate
• A Photocopy of Class 10th Certificate
• Colored photographs (4 passport sizes)
Please Note: All the documents should be self-attested. Admission will only be confirmed
upon verification with original documents.
Admission Procedure
26

29. ERA Merit Scholarships
At EBS, we believe in Promoting Excellence and Rewarding Meritocracy. EBS rewards
meritorious students and awards scholarships to them under various categories.
Objectives of offering Scholarship:
• Reward meritorious and hardworking students
• Promote academic excellence
• Develop and nurture competitiveness and perform better
• Demonstrate EBS social responsibility
Bright Scholar Fee Waiver
Scholarships upto Rs. 50,000 is awarded to students, based on their entrance examination
results.
Entrance Examination Percentile / Score Scholarship Amount (`)
CAT/ XAT (Percentile) 60 - 80 35,000
80 and above 50,000
MAT (Percentile)
60 - 65 15,000
65 - 70 20,000
70 - 80 25,000
80 - 90 30,000
90 - 95 35,000
95 and above 40,000
CMAT (Score)
120 - 155 15,000
155 - 190 20,000
190 - 225 25,000
225 - 260 30,000
260 - 295 35,000
295 and above 40,000
Working Executive Scheme
A special waiver for Rs.1,00,000 on tuition fee shall be extended to students
on study leave or sponsored for a full-time programme with at least 5 years of
experience.
Rolling Scholarship Scheme
To encourage students perform better, EBS offers rolling scholarships worth
Rs. 50,000 to the top 5% students of the class. The Rolling Scholarships is awarded
on Trimester Grade Point Average as Tuition Fee waiver for the ensuing Trimester,
subject to minimum 3.0 TGPA and 80% attendance.
The scholarship shall be adjusted against their fee installment as below:
Trimester Result Adjusted against the fee of
Trimester 1 October December
Trimester 2 February June
Trimester 3 July December
Trimester 4 October December
Trimester 5 February Convocation
27

30. Prof. (Dr.) P. Rameshan, Director - IIM Rohtak giving
Director Medal for Overall Excellence to Rekha Godara
Award winners for Excellence in 2011 - 13
YEAR OVERALL FIRST POSITION OVERALL SECOND
POSITION
OVERALL THIRD
POSITION
2010-12 ANIL SHARMA RANJAN GUPTA SUDHIR KASHYAP
2011-13 GURLEEN KANWAL DINESH BANSAL GAURAV DUA
YEAR BEST FINAL RESEARCH
PROJECT
BEST SUMMER TRAINING PROJECT
2010-12 ANIL SHARMA SHIVANGI JHA
2011-13 RITUJA PANDEY SHWETA
28

31. Testimonials
Alumni
“EBS has given me the edge of practical work experience along with theoretical
knowledge to ensure my place in the extremely challenging corporate world. As I was
from engineering background, initially it was difficult for me to understand the system.
With great assistance from the faculty and my mentor, I attained the key concepts of
finance and economics, which has become my strength in performing better in the real
professional world.” Ranjan Gupta, ERA (Corporate Office).
“I consider myself very lucky to work in a global organization, Google, which is a dream
organization for any student. EBS gave me the key proficiency needed for job and helped
me realize my dream. I wish to thank my faculty and corporate mentors who have helped
me to discover the best in me.” Sonam Arya, Google Project.
Current Students
“CRC is definitely one of the key differentiators for EBS. They prepare the students to
match the global flair of efficiency needed professionally and for post-graduation.
There is guidance at each and every step from the faculty as well as the corporate.”
Akshay Jawrani
I regularly get an opportunity to interact with different people from the top corporate
around the world which has encouraged me to polish my skills further. Faculty
is always eager to help and guide the students, making learning an interactive
phenomenon and mentor-mentee relationship a comfortable platform to learn.”
Abhinav Anand
Joining EBS is definitely one of my best decisions till date as I realize that it has triggered
many positive changes in me. Tech savvy environment and emphasis on personality
and communication development have really helped me to become a professionally
competent person.” Shilpa Yadav
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32. Events at EBS
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33. 31

34. Era Business School’s strategic location in the sprawling sub-city of Dwarka makes it easily accessible from all parts of the NCR. Its proximate
location to National Highway-8 also makes it convenient for travel from the states of Haryana and Rajasthan.
One of the key location advantages of EBS is its proximity to the Indira Gandhi International Airport. The institute is also well connected by
Delhi Metro, making it easy for students to travel to and fro from other parts of Delhi.
Location Map
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35. ERA BUSINESS SCHOOL
Plot No. HAF-1, Sector-9, Dwarka, New Delhi-110077
Phone : +91-11-4645 1000 +91-95607 90900-04
E-mail : info@ebs.ac.in Website : www.ebs.ac.in
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