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QUICK! COLLABORATE! HOW THE DEC
LAUNCHED ITS FASTEST EVER APPEAL
Barney Guiton, Content Manager, DEC
Thursday 13 June 2019
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https://www.youtube.com/watch?v=UGzNKlUh9BA
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HOW?
➢ Long hours
➢ Agile, collaborative model
➢ Pop-up team - creative agencies,
freelancers, seconded staff
➢ Cloud-based infrastructure
(aka Google Drive)
ff
COLLABORATIVE MODEL
➢ All-staff kick-off meeting
➢ Daily content meeting
➢ Input from different teams
➢ Wired-in agencies = streamlined sign-off
➢ Thorough review process
ff
NEW WAYS OF USING
CONTENT
➢Shorthand
➢StoryMap
ff
THANKS!
@decappeal
@barneyguiton

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Dec - Quick! collaborate! how the dec launched its fastest ever appeal