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What I Talk About Online @rawn Twitter Forbes Blog LinkedIn Google+General Social Business Management
Deﬁning theunique characterof the company’score promise!Greenwell exists to nourish the soul, 3providing organic foods that are gentleon the earth—and healthy for the body.With an all-local, farm-to-table approach,the wholesale organization createsproducts that retailers are proud to offertheir customers, at a price that everyonecan enjoy.!!
CreatingCommunity andCore Values!Greenwell works to provideevery employee with aconsistent understanding ofthe company’s uniquecharacter, from compellingproduct differentiators to thecompany’s core values.!!
Social Media Listeningand Sentiment Analysis!The wholesale organization engages in ongoing social listening and appliesadvanced analytics to understand gapsthat exist between the company’s brandand how their ideals are being perceivedin the real world.!!
Real-time CommunityCollaboration!Greenwell employees use these consumerinsights to launch a new product thatupholds one of the brand’s core values—affordability. These employees cancollaborate from nearly any device and anygeographic location.!!
Idea Generation with Employees!Social business collaboration tools enable thewholesale organization to solicit “best ideas,”concepts and voting from large groups acrossthe Greenwell organization and its partner andlocal producer ecosystem.!!
Idea Generation with Partners!Retailers of Greenwellproducts are empoweredto play a key role in theend-to-end innovationprocess, from ideageneration and reﬁnementto pricing and marketing.!!
Collaborative Planning!Renovations Inc.—which handles Greenwell’sproduct packaging—interacts with the communityfrom its own website for the product launch,which means Renovations employees don’t leavethe familiarity of their own online environment.!!
Employee Enablement and Collaborative Decision-making!As the launch continues, Greenwell can securelycommunicate in real time with the launch teamand partner ecosystem whenever necessary. Thebest, most informed decisions are being made atevery milestone.
Shared Metricsand Reporting!The product launch community not only servesas a collaboration platform, but also as anexecutive management tool. Greenwellemployees are able to present the CMO with aprogress report, providing visibility into theproject, its participants, and its overall popularity.!!
Collaborative Content Creation!As the launch nears completion, it is crucialthat employees be able to create and reviewcontent for the website as fast as possible.Social business makes this process easier withonline document editing and real-time globalsharing of documents and media.!!
Employee Trainingfor Social Media!In addition to Communities, employees haveaccess to innovative applications like the SocialIndicator Type tool. This allows Greenwell tocreate avenues for employee engagement andadvocacy, helping ensure that corporate cultureis reﬂected in both employee and brand.!!
Social Governance and Risk Mitigation!Greenwell manages the risks of being asocial business by implementing businessconduct guidelines, clearly outlining thatonline activity is bound by the same ethicsas all other business interactions.!!
Customer andEmployee Advocacy!Greenwell’s launch efforts have paid off—the company has enhanced the integrityand awareness of the Greenwell brand.And because it is a social business, wordof the launch is lighting up a network ofadvocates—employees, partners,suppliers, and customers. !!
Deﬁning the http://unique character onforb.es/of the company’s SmQuUc core promise!16