Nissan underwent major restructuring through its Nissan Revival Plan (NRP) in response to financial losses. Key aspects of the NRP included cutting costs by 1 trillion yen, reducing debt, restructuring operations, and increasing R&D investments. As a result, Nissan returned to profitability, increased production efficiency, and strengthened its alliance with Renault. Building on the success of the NRP, Nissan launched its new Nissan 180 business plan to sell 1 million additional vehicles annually and achieve an 8% operating margin and zero debt by 2004 through new models, design improvements, and further cost reductions.

1. Nissan Motor Co., Ltd

2. Share of Sales by the World Car Market 2001

3. Net Sales (1990-2002) (Billions of yen) (Year)

4. Ordinary Income (1990-2002)

5. Introduction

6. Company Name ： Nissan Motor Company Highlights Paid in Capital :604.6 (billions of Yen) Employees ： 125,099 Establishment ： Dec, 1933 Representative ： Carlos GHOSN Global Retail Sales ： 2,596,530 (units)

7. Financial Highlights (2001) Operating Margin ： 7.9% Net Sales $ 51.6b Ordinary Income $3.5 Operating Income $ 3.1 Net Income $3.1 R&D Investments $2.2

8. Capital alliance of Japanese makers GM （ US ） Isuzu 12.0 ％ Suzuki 20.0 ％ Fuji Heavy Industries 20.0 ％ Ford （ US ） Mazda 33.3 ％ Renault （ FRA ） Nissan Motor 44.4 ％ DC （ US&GER ） Mitsubishi Motors 37.3 ％ Opel （ GER ） Fiat （ ITA ） Land Rover （ UK ） Jaguar （ UK ） Volvo （ SWE ）

9. Nissan Motor Co. Net sales & ordinary income

10. Net Debt (Automotive Business) (Year)

11. Vision / Mission Vision Mission Nissan : Enriching People’s lives Nissan provides unique and innovative automotive products and services that deliver superior measurable values to all stakeholders* in alliance with Renault. * Our stakeholders include customers, shareholders, employees, dealers, suppliers, as well as the communities where we work and operate.

12. History

17. Renault

18. Renault Financial Highlights (2001) Operating Margin E 473 Revenues (euro million) E 36,351 Operating Income E 704 Renault net Income E 1,051 Investment E 3,314 Total workforce (number of persons) ： 140,417

19. Renault’s revenues (1997-2001)

20. Nissan Revival Plan

21. Carlos, GHOSN ・ Born in Brazil (March,9,1954) <Education> ・ Graduated from E´cole Polytechnique ・ Graduated from E´cole des Mines <Experience> ・ (1978) Ghosn is hired Michelin ・ (1985) became COO of Michelin Brazil ・ (1989) became COO of Michelin North America ・ (1996) became Executive Vice President of Renault ・ (1999) became Chief Operating Officer of Nissan motor ・ (2000) became chairman and COO of Nissan Motor ・ (2001) became chairman and CEO of Nissan Motor

25. Major Contents of NRP Enterprise development ： P rofitable growth Purchase strategy ： It is 20% of cost reduction in three years. suppliers Reduction (1,145⇒600) Production ： A chievement of optimal production efficiency / the optimal cost. 30% curtailment of productive capacity Sales, General and ： T o be reduced 20% administrative costs Slimming of a operating network ( Number 20% curtailment of direct management dealers, 10% curtailment of offices, etc. ) financial cost ： Strengthening financial management reduction of financial cost. Cancellation of strategic stock possession ( Stock sale of an affiliated company, etc) R&D ： Effective development of R&D capability Organization ： The change to the global organization from the organization according to area

27. Essence of NRP 達成方法

29. CEO (Hanawa chairman) COO (Ghosn President) Executive committee Planning Domestic sales Oversea sales R&D Produc -tion Purchase Admin. Europe Others North America 1. Growth of business （ 50 ） 2.Purchase （ 12 ） 3.Production （ 10 ） 4.R&D （ 13 ） 5.Marketing （ 10 ） 6.General admin. （ 10 ） 7.Finance & cost （ 12 ） 8.Cut of the model （ 13 ） 9.Org. & decision （ 12 ） The name of CFT (members) Structure of Cross Functional Team ○ （１） ○ （１） ◎ （４） ○ （１） ○ （１） ○ （２） ○ （１） ○ （１） ○ （１） ○ （１） ○ （２） ○ （５） ○ （２） ◎ （２） ○ （２） ○ （３） ◎ （４） ○ （３） ○ （１） ○ （１） ◎ （５） ○ （１） ○ （１） ○ （１） ○ （２） ○ （２） ○ （１） ◎ （１） ○ （４） ○ （１） ○ （１） ○ （１） ◎ （９） ○ （１） ○ （１） ◎ （６） ○ （１） ○ （１） ○ （１） ○ （１） ○ （１） ◎ （４） ○ （１） ○ （３） ○ （２） ○ （２） ○ （１） ○ （３） ○ （２） *

31. New Cars after NRP Japan & Europe SKYLINE Japan & North America Terano Japan, Europe & North America Cefiro Japan & North America FAIRLADY- Z Japan Larel Japan & Europe March 2002, Apr. Japan STAGEA Oct. Japan & North America XVL Mar. Japan & Europe PRIMERA Feb. Japan & North America CIMA 2001, Jan. Sales’ market model Market launching

32. New Strategy (NISSAN180) Nissan will sell one million additional units worldwide by fiscal year 2004. Nissan will realize an eight % operating margin under constant accounting standards. Nissan will achieve Zero net automotive debt by the end of 2004. 1 8 0

33. Renewal <March> $10 $11 Price (in Japanese Market,$000) 1,525 mm 1,425 mm Height 1,660 mm 1,585 mm Width 3,695 mm 3,720 mm Length 1.4 Litter 1.3 Litter Engine Displacement 5-persons 5-persons Seating Capacity Front Front Driving Wheel New-MARCH March

34. Renewal< > $30 $38 Price (in Japanese Market,$000) 1,315 mm 1,255 mm Height 1,815 mm 1,800 mm Width 4,310 mm 4,520 mm Length 3.5 Litter 3.0 Litter Engine Displacement 2-persons 2-persons Seating Capacity Rear Rear Driving Wheel New-Z Z

41. New Strategy (NISSAN180) Nissan will sell one million additional units worldwide by fiscal year 2004. Nissan will realize an eight % operating margin under constant accounting standards. Nissan will achieve Zero net automotive debt by the end of 2004. 1 8 0

46. Understanding the degree of change required 1.1b Gerry J Gannon Institute for International Research