1.
marketing<br />value<br />

2.
underpants<br />

3.

4.
marketing<br />

5.
my customer<br />

6.
How Social is Driving the Evolution of CRM<br />5<br />ice cream<br />

7.
aka<br />fragmentation<br />

8.
marketing decisions are hard<br />

9.
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”<br />

10.
there’s an easy answer…<br />

11.
riiiight…<br />

12.
Mea culpaWhy?How?Pitfalls?<br />

13.
12<br />digital infallibility<br />

14.
silver bullets<br />

15.

16.
alignment<br />

17.
innovate<br />

18.
just <br />stop<br />

19.
how?<br />

20.
build asupermodel<br />

21.
Actual Sales<br /> Sales<br />Time<br />

22.
Actual Sales<br />Calculated Sales (Model)<br />Sales<br />Time<br />digital media + <br />

23.
Actual Sales<br />Calculated Sales (Model)<br />Sales<br />Time<br />traditional media + <br />

24.
Actual Sales<br />Calculated Sales (Model)<br />Sales<br />Time<br />competitors media + <br />

25.
Actual Sales<br />Calculated Sales (Model)<br />Sales<br />Time<br />economy = supermodel <br />

26.
Actual Sales<br />Calculated Sales (Model)<br />Crash<br />Sales<br />Time<br />the supermodel<br />

27.
26<br />power in symbols<br />

28.
How Social is Driving the Evolution of CRM<br />27<br />betting on hockey<br />

29.
waterfall<br />

30.

31.
pitfalls?<br />

32.
How Social is Driving the Evolution of CRM<br />31<br />you need a plan<br />

33.
office<br />politics<br />

34.
voodoo math<br />

35.
How Social is Driving the Evolution of CRM<br />34<br />non-linear<br />

36.
proliferation<br />

37.
propellerhead<br />

38.
How Social is Driving the Evolution of CRM<br />37<br />

39.

40.
Complex problemSophisticated models to find power in the numbersEducate yourself on the detailsStart with a business plan in mindBuild an internal coalitionSet up tests to validate<br />

41.
discussion<br />