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Analysis of US Drug store chains
            Knowledge Foundry Business Solutions

            May 2009
            Authors: Raj Bhatt (raj@knowledgefoundry.net), Vivek Bothra




This document is not intended to provide tax, legal, insurance or investment advice, and nothing in it should be construed as
an offer to sell, a solicitation of an offer to buy, or a recommendation for any security by Knowledge Foundry Business
Solutions.
Contents

• Comparison of metrics

• Company-specific details
Drug retailing is a mature and competitive
      business




Source: NACDS, Credit Suisse
Store chains and mail order have been gaining
strength over independent stores in dispensing
prescriptions
                                 Market Share of Prescription Rx Sales

               100%

                 80%

                 60%

                 40%

                 20%

                   0%
                             2001 2002 2003 2004 2005 2006 2007 2008

                                   Chains               Independents
                                   Food Stores          Mass Merchandisers
                                   Mail Order

 Source : NACDS, Credit Suisse
Drugstore chains are perceived to be convenient
and trustworthy for dispensing prescriptions
CVS, Rite Aid and Walgreen are the major US
   chain drug store chains

                                   Comparison of the major drugstore chains (2008)
                              Sales ($Mn)                                                                      Stores*

100000                                                                      8000          7483
               87472                                                                                                         6,934
80000
                                                                            6000
                                                              59,034                                              4901
60000
                                                                            4000
40000
                                    26,289
                                                                            2000
20000

    0                                                                          0
              Cvs Corp.             Rite Aid                 Walgreen                   Cvs Corp.                Rite Aid   Walgreen




                                                                        Employees

                                         250,000                                                    237,000
                                                         215,000
                                         200,000

                                         150,000
                                                                             113,000
                                         100,000

                                          50,000

                                               0
                                                     Cvs Corp.               Rite Aid               Walgreen



 * Wal-Mart has 4100 pharmacies, Kroger has 1972; Target has 1400; Kmart has 1000; Supervalu has 920 pharmacies whereas
 Winn-Dixie has 400

  Source: Annual Reports, Yahoo Finance, Wikipedia.org
Prescription drugs usually account for more than
65% of drugstore chain sales


                              Rite Aid Sales break up 2008(%)
                                             0.4%

                            33.1%




                                                            66.5%



                                     Pharmacy   Front end      Other




                           Walgreens Sales Break Up 2008 (%)

                                     25%




                                10%
                                                               65%




                Prescription Drugs    Non prescription drugs    General Merchandise
CVS is the largest US provider of prescriptions




                     # Rx's dispensed in 2008 (MM)

    800
          729
    700
                   617
    600
    500
    400
                              316         300
    300                                               246
    200                                                          149
    100
      0
          CVS   Walgreens    Medco      RiteAid      Walmart   Express/
                                                                NextRx
CVS leads in the West and the South-East,
   Walgreens in strong in the Mid-West and South-
   East, whereas RiteAid leads in the North-East

                                 Regional Market Share % (2008)


                            35                   34
                                      31
                            30   28
                                                                                          26
                            25                                   24        23
                                                           21
                            20                                                  19
                        %                             18                             18
                                                                      15
                            15             13

                            10

                            5

                            0
                                 NorthEast      West Coast       SouthEast      MidWest

                                                CVS   RiteAid   Walgreens




Source: Credit Suisse
While CVS and Rite-Aid have acquired stores,
     Walgreens has primarily opened new stores
                             Drug Stores Acquired                                                                   New Store openings
 2000                                                                                700
                                                    1,862                                                                                                     608
  1800
                                                                                     600
  1600                                                                                                                           501
                                                                                                       475
  1400
                                                                                     500

  1200                                                                               400
  1000
           701                                                                       300
  800
                                                                  529                                                                                   188
  600                                                                   423          200        147                       140
  400
                                              120                                    100                       40                           47                       33
  200             95
                         2             0                                        9
    0                                                                                 0
                  2006                    2007                          2008                          2006          CVS       2007
                                                                                                                           Walgreen          Rite Aid         2008
                                CVS    Walgreen       Rit e Aid




                                  Stores Closed
                                                                                                                     Stores Relocated*
   250
                                                                               200     160
                                                    183                                                                    136                          130
   200                                                                                 140            118
                                                                                       120
   150
            117                                                                        100
                   94                         85                        94              80                   66                        65
   100                                                                                                                                                          56
                                                                                           60
                                       47                         43
    50                   32                                                                40
                                                                                           20
     0                                                                                      0
                  2006                       2007                       2008                            2006                    2007                      2008


                                 CVS       Walgreen    Rite Aid                                                           CVS     Rite Aid



 * Data for Walgreens is not available
Sources: 10k filling, annual reports, press releases
Comparing organic growth, Rite-Aid has grown
the slowest in the past few years

                   Same-store Prescription sales growth
                                                                                                    Same-store Front-end sales growth

10%
                                                                                       8%

8%
                                                                                       6%
6%                                                                  CVS
                                                                                                                                        CVS
                                                                    Rite-Aid           4%                                               Rite-Aid
4%                                                                  Walgreens                                                           Walgreens

2%                                                                                     2%


0%                                                                                     0%
            2006               2007                   2008                                  2006             2007              2008
                               Years                                                                         Years




                                                                     Same-store Sales growth

                                             10%

                                                 8%

                                                 6%                                                            CVS
                                                                                                               Rite-Aid
                                                 4%                                                            Walgreens

                                                 2%

                                                 0%
                                                             2006              2007          2008
                                                                               Years



Source: Annual reports, Investor Presentations
CVS has the best operating ratios -- but higher
 assets due to recent acquisitions

                                                                                                                              20%                                                   15%
                                                                                                                                            10%
                                                                                                                              10%



                                                                                     Operating profit/Assets                   0%
                                                                                                                                            CVS            Rite Aid                Walgeen
        CVS’ high inventory                                                                                                   -10%



       turnover may be due                                                                                                    -20%


                                                                                                                              -30%                         -25%
      to the Caremark PBM
             business
                                                                                                                                                                 Rite-Aid has negative
                                                                                                                                                                   operating margins
                                                                                                                                                                  driven by low sales/
                                                                                                                                                                      sq ft and low
 Inventory Days of Sales                       Inventory/ Total Assets                                     Operating Margin %                                          productivity
100                                      60%                                                                                         10%
                                80                                                                                                                6.9%
80                                                                    42%                                                                                                                      5.8%
                     66
                                         40%                                             32%                                         5%
60
         48
40
                                         20%            15%                                                                          0%

20                                                                                                                                             Cvs Corp.          Rite Aid                   Walgreen

                                         0%                                                                                          -5%
 0
       Cvs Corp.   Rite Aid   Walgreen                  CVS          Rite Aid           Walgeen

                                                                                                                                 -10%                                 -8.0%




                                                                 Sales/Sq feet                        Contribution Margin %                                             Sales/ Employee
         CVS has lower
                                                                                                      30             27                      28            500

      contribution margin                 1000
                                            900            843
                                                         843                              813
                                                                                               813
                                                                                                                                                           400
                                                                                                                                                                         407
                                           800                                                               21
      but higher sales per                 600
                                               600
                                                                                                      20
                                                                                                                                                           300
                                                                                                                                                                                              233        249

       sq ft and sales per                 400
                                                                        388
                                                                           429

                                                                                                      10
                                                                                                                                                           200


                                               300

            employee                       200
                                                                                                                                                           100




                                               0                                                       0                                                               Cvs Corp.             Rite Aid   Walgreen
                                                   0
                                                                                                             CVS   Rite Aid                Walgeen
                                                       Cvs Corp.
                                                         Cvs Corp.    Rite Aid
                                                                          Rite Aid      Walgreen
                                                                                           Walgreen
CVS has had a consistently higher operating margin–
Rite-Aid had negative margins in 2008


                                           Operating Margin

                            10%


                             5%
               Percentage                                              Cvs Corp.
                             0%                                        Rite Aid
                                    2006         2007         2008     Walgreen
                             -5%


                            -10%
                                                Years




                                           Operating Margin

                            10%
                             5%
                             0%
               Percentage




                            -5%    Q1      Q2           Q3     Q4    Cvs Corp.
                            -10%                                     Rite Aid
                            -15%                                     Walgreen
                            -20%
                            -25%
                            -30%
                                                2008
CVS carries less than 45 days of inventory
whereas RAD and WAG carry more than 60 days

                    Inventory (Days of Sales)

       100

       75
                                                Cvs Corp.   CVs turnover may be
                                                             driven by the PBM
       50                                       Rite Aid
                                                                  business
                                                Walgreen
       25

        0
             2006          2007         2008
                           Years

                    Inventory (Days of Sales)
       100
                                                              Although CVS has
        75                                                     faster inventory
                                                                 turnover, the
                                                Cvs Corp.        competition is
        50                                                        catching up
                                                Rite Aid
                                                Walgreen
        25


         0
             Q1       Q2           Q3      Q4
                            2008
CVS has had consistently higher employee
productivity than Rite-Aid and Walgreen

                                                Sales/Employee

                            600000
                            500000
                            400000                                       Cvs Corp.

                  Dollars
                            300000                                       Rite Aid
                            200000                                       Walgreen

                            100000
                                    0
                                         2006        2007         2008
                                                     Years



                                                Sales/Employee

                        120000
                        100000
                            80000                                        Cvs Corp.
              Dollars




                            60000                                        Rite Aid
                            40000                                        Walgreen
                            20000
                                0
                                        Q1      Q2           Q3     Q4
                                                     2008
Rite-Aid has much lower sales per square foot
than its rivals



                                            Sales/Square foot

                               900
                               800
                               700
                               600                                            Cvs Corp.
                     dollars




                               500                                            Rite Aid
                               400                                            Walgreens
                               300
                               200
                               100
                                 0
     These numbers are               2006      2007             2008
    for the retail segment
                                               years




Pls. note that the 2008 CVS number does not include Longs’ Drug store which have a much lower
average of $598 per sq. ft
… and smaller, right-staffed stores


                         Avg Store Sq Foot


        15000    13866
                                  12500
                                              10472
        10000


         5000


           0
                 CVS              Rite aid   Walgreens



                           Em ployee/Store


          40                                    34
                  29
          30                        23
          20
          10

           0
                 CVS             Rite aid    Walgreens
Company-specific details
CVS Caremark is positioning itself as an
integrated healthcare company
CVS covers most states except the North-West




                                         CVS was primarily
                                           an east coast
                                          retailer till 2003




              Minute Clinics are
               staffed by nurse
               practitioners and
              currently focus on
               acute conditions
                  (e.g., Flu)
Its store-brand sales have increased 47% over
the past four years
Key strategic initiatives at CVS Caremark

•   Completed acquisition of Longs Drugs and Rx America – to gain strength on the West
    Coast

•   Successfully launched Proactive Pharmacy Care – a Pharmacy Benefits Management
    program– to compete against traditional PBM programs as well as drug retailers
     • Proven to improve adherence to prescriptions
     • Uses plan design based on a ‘Customer Engagement Engine’ that uses customer
        behavior, evidence-based medicine
     • already $8.9 BN in sales
     • More than 8 MM ExtraCare Health cards
     • 250 Maintenance Choice enterprise customers

•   Focusing on specialty pharmacy -- 30 conditions including hemophilia, MS, RA
     • 20 mail order pharmacies and 52 specialty retail pharmacies
     • generating revenue of $ 10+ BN

•   Pharmacy service initiative (PSI) and IT initiative (RxConnect ) to improve the
    prescription filling process

•   Launched call center to free up pharmacists time – and improve customer service
Walgreens has a rich history of innovation




•   1950 – self service stores
•   1968 – Child-proof containers
•   1981 – Satellite-linked stores
•   1991– POS scanners
•   1992 – Drive-through pharmacies
•   1999- online prescription history
•   2002 – multi-language prescription labels
•   2005 – online digital photo printing
Walgreens has a wide spread store network
Key strategic initiatives at Walgreens


•   Slowing store growth

•   Re-inventing the customer experience
     • ‘Affordable Essentials’ program
     • Prescription Savings program has 1.7 MM+ members –offers discounts on more
        than 5000 generics; and 90-day supplies at a dollar a week
     • Optimizing assortment at a store level – to sell more front-end items
     • Optimizing pricing and promotions
     • Rolling out new ‘Customer-Centric Retailing (CCR)’ format
     • Enhance shopping experience by improving sightlines, layout and signage
     • Collaborating with vendors to leverage insights e.g., Baby care layout


•   Transforming community pharmacy by the POWER program (centralizing data entry,
    data review and clinical review of prescriptions)
     • Allows pharmacists to strengthen their role as trusted clinicians
     • Reduces overall pharmacy costs
     • Rolled out in all Florida stores and now launching in Arizona
Key strategic initiatives at Walgreens (contd.)


•   Expanding health & wellness and specialty pharmacy
     • 273 Take Care clinics and 364 Worksite Health Centers catering to 180+
        enterprise clients and millions of consumers
     • Specialty/ Infusion centers


•   Rewiring for growth – driving major cost reduction and productivity gain
     • Strategic sourcing of indirect spend
     • Reduce corporate overhead and store labor
     • Balance workload to free up pharmacists’ time
Rite-Aid has a strong presence
 on the east coast and in select
 west coast markets




                    Source: Rite Aid presentation
Key strategic initiatives at Rite-Aid

•   Focused store growth program
     –   Growth focused on key strategic markets
     –   Segmented stores using sales and profitability performance (High EBITDA
         margin stores; High volume, lower EBITDA margin stores; Good volume; Low
         volume)
     –   Emphasis on relocations
     –   “Customer World” pharmacy centric store format prototype


•   Strengthen pharmacy operations
     –   Improve customer service using
          • ‘Ready when promised’ program
          • grow ‘Automated Courtesy Refill’ program
          • Use new ‘Nexgen’ KPIs
          • Focus on service at under-performing stores
     –   Differentiated loyalty programs – senior “Living More”, Rx Savings Card
     –   Focus on health and wellness programs
Key strategic initiatives at Rite-Aid
                      (contd.)
•   Improve front-end operations
     –   Continue to grow private brand penetration (currently 13% of front store)
     –   Differentiating with GNC within-a-store
     –   “Living More” senior loyalty program
     –   Maximize prescription switches to OTC
     –   Optimize front-end assortment and use new pricing model and ad zones to drive
         sales


•   Continue operational improvements
     –   Improve store productivity through implementation of best practices across
         stores
     –   Inventory reduction initiatives without sacrificing customer satisfaction
     –   Expenses aligned with sales level with continued focus on SG&A reduction
         initiatives
     –   Reduction in supply chain costs

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Us Drugstore Chains Research Report June 09

  • 1. Analysis of US Drug store chains Knowledge Foundry Business Solutions May 2009 Authors: Raj Bhatt (raj@knowledgefoundry.net), Vivek Bothra This document is not intended to provide tax, legal, insurance or investment advice, and nothing in it should be construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any security by Knowledge Foundry Business Solutions.
  • 2. Contents • Comparison of metrics • Company-specific details
  • 3. Drug retailing is a mature and competitive business Source: NACDS, Credit Suisse
  • 4. Store chains and mail order have been gaining strength over independent stores in dispensing prescriptions Market Share of Prescription Rx Sales 100% 80% 60% 40% 20% 0% 2001 2002 2003 2004 2005 2006 2007 2008 Chains Independents Food Stores Mass Merchandisers Mail Order Source : NACDS, Credit Suisse
  • 5. Drugstore chains are perceived to be convenient and trustworthy for dispensing prescriptions
  • 6. CVS, Rite Aid and Walgreen are the major US chain drug store chains Comparison of the major drugstore chains (2008) Sales ($Mn) Stores* 100000 8000 7483 87472 6,934 80000 6000 59,034 4901 60000 4000 40000 26,289 2000 20000 0 0 Cvs Corp. Rite Aid Walgreen Cvs Corp. Rite Aid Walgreen Employees 250,000 237,000 215,000 200,000 150,000 113,000 100,000 50,000 0 Cvs Corp. Rite Aid Walgreen * Wal-Mart has 4100 pharmacies, Kroger has 1972; Target has 1400; Kmart has 1000; Supervalu has 920 pharmacies whereas Winn-Dixie has 400 Source: Annual Reports, Yahoo Finance, Wikipedia.org
  • 7. Prescription drugs usually account for more than 65% of drugstore chain sales Rite Aid Sales break up 2008(%) 0.4% 33.1% 66.5% Pharmacy Front end Other Walgreens Sales Break Up 2008 (%) 25% 10% 65% Prescription Drugs Non prescription drugs General Merchandise
  • 8. CVS is the largest US provider of prescriptions # Rx's dispensed in 2008 (MM) 800 729 700 617 600 500 400 316 300 300 246 200 149 100 0 CVS Walgreens Medco RiteAid Walmart Express/ NextRx
  • 9. CVS leads in the West and the South-East, Walgreens in strong in the Mid-West and South- East, whereas RiteAid leads in the North-East Regional Market Share % (2008) 35 34 31 30 28 26 25 24 23 21 20 19 % 18 18 15 15 13 10 5 0 NorthEast West Coast SouthEast MidWest CVS RiteAid Walgreens Source: Credit Suisse
  • 10. While CVS and Rite-Aid have acquired stores, Walgreens has primarily opened new stores Drug Stores Acquired New Store openings 2000 700 1,862 608 1800 600 1600 501 475 1400 500 1200 400 1000 701 300 800 529 188 600 423 200 147 140 400 120 100 40 47 33 200 95 2 0 9 0 0 2006 2007 2008 2006 CVS 2007 Walgreen Rite Aid 2008 CVS Walgreen Rit e Aid Stores Closed Stores Relocated* 250 200 160 183 136 130 200 140 118 120 150 117 100 94 85 94 80 66 65 100 56 60 47 43 50 32 40 20 0 0 2006 2007 2008 2006 2007 2008 CVS Walgreen Rite Aid CVS Rite Aid * Data for Walgreens is not available Sources: 10k filling, annual reports, press releases
  • 11. Comparing organic growth, Rite-Aid has grown the slowest in the past few years Same-store Prescription sales growth Same-store Front-end sales growth 10% 8% 8% 6% 6% CVS CVS Rite-Aid 4% Rite-Aid 4% Walgreens Walgreens 2% 2% 0% 0% 2006 2007 2008 2006 2007 2008 Years Years Same-store Sales growth 10% 8% 6% CVS Rite-Aid 4% Walgreens 2% 0% 2006 2007 2008 Years Source: Annual reports, Investor Presentations
  • 12. CVS has the best operating ratios -- but higher assets due to recent acquisitions 20% 15% 10% 10% Operating profit/Assets 0% CVS Rite Aid Walgeen CVS’ high inventory -10% turnover may be due -20% -30% -25% to the Caremark PBM business Rite-Aid has negative operating margins driven by low sales/ sq ft and low Inventory Days of Sales Inventory/ Total Assets Operating Margin % productivity 100 60% 10% 80 6.9% 80 42% 5.8% 66 40% 32% 5% 60 48 40 20% 15% 0% 20 Cvs Corp. Rite Aid Walgreen 0% -5% 0 Cvs Corp. Rite Aid Walgreen CVS Rite Aid Walgeen -10% -8.0% Sales/Sq feet Contribution Margin % Sales/ Employee CVS has lower 30 27 28 500 contribution margin 1000 900 843 843 813 813 400 407 800 21 but higher sales per 600 600 20 300 233 249 sq ft and sales per 400 388 429 10 200 300 employee 200 100 0 0 Cvs Corp. Rite Aid Walgreen 0 CVS Rite Aid Walgeen Cvs Corp. Cvs Corp. Rite Aid Rite Aid Walgreen Walgreen
  • 13. CVS has had a consistently higher operating margin– Rite-Aid had negative margins in 2008 Operating Margin 10% 5% Percentage Cvs Corp. 0% Rite Aid 2006 2007 2008 Walgreen -5% -10% Years Operating Margin 10% 5% 0% Percentage -5% Q1 Q2 Q3 Q4 Cvs Corp. -10% Rite Aid -15% Walgreen -20% -25% -30% 2008
  • 14. CVS carries less than 45 days of inventory whereas RAD and WAG carry more than 60 days Inventory (Days of Sales) 100 75 Cvs Corp. CVs turnover may be driven by the PBM 50 Rite Aid business Walgreen 25 0 2006 2007 2008 Years Inventory (Days of Sales) 100 Although CVS has 75 faster inventory turnover, the Cvs Corp. competition is 50 catching up Rite Aid Walgreen 25 0 Q1 Q2 Q3 Q4 2008
  • 15. CVS has had consistently higher employee productivity than Rite-Aid and Walgreen Sales/Employee 600000 500000 400000 Cvs Corp. Dollars 300000 Rite Aid 200000 Walgreen 100000 0 2006 2007 2008 Years Sales/Employee 120000 100000 80000 Cvs Corp. Dollars 60000 Rite Aid 40000 Walgreen 20000 0 Q1 Q2 Q3 Q4 2008
  • 16. Rite-Aid has much lower sales per square foot than its rivals Sales/Square foot 900 800 700 600 Cvs Corp. dollars 500 Rite Aid 400 Walgreens 300 200 100 0 These numbers are 2006 2007 2008 for the retail segment years Pls. note that the 2008 CVS number does not include Longs’ Drug store which have a much lower average of $598 per sq. ft
  • 17. … and smaller, right-staffed stores Avg Store Sq Foot 15000 13866 12500 10472 10000 5000 0 CVS Rite aid Walgreens Em ployee/Store 40 34 29 30 23 20 10 0 CVS Rite aid Walgreens
  • 19. CVS Caremark is positioning itself as an integrated healthcare company
  • 20. CVS covers most states except the North-West CVS was primarily an east coast retailer till 2003 Minute Clinics are staffed by nurse practitioners and currently focus on acute conditions (e.g., Flu)
  • 21. Its store-brand sales have increased 47% over the past four years
  • 22. Key strategic initiatives at CVS Caremark • Completed acquisition of Longs Drugs and Rx America – to gain strength on the West Coast • Successfully launched Proactive Pharmacy Care – a Pharmacy Benefits Management program– to compete against traditional PBM programs as well as drug retailers • Proven to improve adherence to prescriptions • Uses plan design based on a ‘Customer Engagement Engine’ that uses customer behavior, evidence-based medicine • already $8.9 BN in sales • More than 8 MM ExtraCare Health cards • 250 Maintenance Choice enterprise customers • Focusing on specialty pharmacy -- 30 conditions including hemophilia, MS, RA • 20 mail order pharmacies and 52 specialty retail pharmacies • generating revenue of $ 10+ BN • Pharmacy service initiative (PSI) and IT initiative (RxConnect ) to improve the prescription filling process • Launched call center to free up pharmacists time – and improve customer service
  • 23. Walgreens has a rich history of innovation • 1950 – self service stores • 1968 – Child-proof containers • 1981 – Satellite-linked stores • 1991– POS scanners • 1992 – Drive-through pharmacies • 1999- online prescription history • 2002 – multi-language prescription labels • 2005 – online digital photo printing
  • 24. Walgreens has a wide spread store network
  • 25. Key strategic initiatives at Walgreens • Slowing store growth • Re-inventing the customer experience • ‘Affordable Essentials’ program • Prescription Savings program has 1.7 MM+ members –offers discounts on more than 5000 generics; and 90-day supplies at a dollar a week • Optimizing assortment at a store level – to sell more front-end items • Optimizing pricing and promotions • Rolling out new ‘Customer-Centric Retailing (CCR)’ format • Enhance shopping experience by improving sightlines, layout and signage • Collaborating with vendors to leverage insights e.g., Baby care layout • Transforming community pharmacy by the POWER program (centralizing data entry, data review and clinical review of prescriptions) • Allows pharmacists to strengthen their role as trusted clinicians • Reduces overall pharmacy costs • Rolled out in all Florida stores and now launching in Arizona
  • 26. Key strategic initiatives at Walgreens (contd.) • Expanding health & wellness and specialty pharmacy • 273 Take Care clinics and 364 Worksite Health Centers catering to 180+ enterprise clients and millions of consumers • Specialty/ Infusion centers • Rewiring for growth – driving major cost reduction and productivity gain • Strategic sourcing of indirect spend • Reduce corporate overhead and store labor • Balance workload to free up pharmacists’ time
  • 27. Rite-Aid has a strong presence on the east coast and in select west coast markets Source: Rite Aid presentation
  • 28. Key strategic initiatives at Rite-Aid • Focused store growth program – Growth focused on key strategic markets – Segmented stores using sales and profitability performance (High EBITDA margin stores; High volume, lower EBITDA margin stores; Good volume; Low volume) – Emphasis on relocations – “Customer World” pharmacy centric store format prototype • Strengthen pharmacy operations – Improve customer service using • ‘Ready when promised’ program • grow ‘Automated Courtesy Refill’ program • Use new ‘Nexgen’ KPIs • Focus on service at under-performing stores – Differentiated loyalty programs – senior “Living More”, Rx Savings Card – Focus on health and wellness programs
  • 29. Key strategic initiatives at Rite-Aid (contd.) • Improve front-end operations – Continue to grow private brand penetration (currently 13% of front store) – Differentiating with GNC within-a-store – “Living More” senior loyalty program – Maximize prescription switches to OTC – Optimize front-end assortment and use new pricing model and ad zones to drive sales • Continue operational improvements – Improve store productivity through implementation of best practices across stores – Inventory reduction initiatives without sacrificing customer satisfaction – Expenses aligned with sales level with continued focus on SG&A reduction initiatives – Reduction in supply chain costs