Winner of "Best Session" at ProductCamp Austin 13 (August 2, 2014).
For full presentation with speaker notes, please see the Google slides published here:
Once there, hover over the bottom left of the page, click the sprocket, and select 'Open speaker notes'.
Did you know that scientists have studied what makes a great brand name? The findings may surprise you. Our intuitions about brand names are the opposite of what the science tells us.
The session answered:
1. What goals should you strive to achieve when choosing a name for your product or company?
2. What does the science say about what types of names best accomplish these goals?
3. How should you choose a name?
Prepare to challenge your intuitions.