Advertising and Merchandizing Samples for the Holiday Campaign 2014 - Concepts to be used by creative agency & chapters.

1. Holiday Campaign Brief - PCRF
Engaging Celebrities
2015 - 5 - Oct

2. Celebrities
• Suheir Hammad
• Nizar Wattad
• Aron Kader
• Deen Obied
• Maysoun Zayed
• kharabeesh
• TelfazII
• Watan Al Water
• Narcy
• Fusy (FusyTube)
• Nisreen Tafesh
• Royalty Jordan
• Famous members of the community - Rabea Ataya, Fadi Ghandour, Others in the USA..

3. Give a little, give a lot..
give it your best shot!
or
give it all you got!

4. Format
• video shows the pcrf kids challenging celebrities
to give all they have.. in a fun format..
• The celebrities read the message and do as
they’re told.
• video format is Uniform
• black and white.. dreamy.. with only red. green .
& PCRF logos (Can we use them in the holiday
format?)
• single emblem or campaign mascot
• pay for a card or a tshirt of the celebrity wearing
a fun pcrf shirt.. for holidays..
• pay for a tshirt with celebrity
• challenge the community to do the same..
• have a clear call to action to support the pcr

5. Create a sample brand
show the celebrities at their best.. doing fun stuff. &

7. Billboards

11. T shirts

16. Cap

18. Mug

20. Press Ad.

22. Website Banner

24. Thank you