1. And Why Should I Care?
by Richard Evans
March 20, 2008

2. Is it…
“a meaningless marketing

buzzword”
 or “the new conventional
wisdom?”

3. Tim O’Reilly offers these examples of the
distinction between the old and the new:
Web 1.0 Web 2.0
Ofoto Flickr
Britannica Online Wikipedia
personal websites blogging
evite upcoming.org, eventful
publishing participation
content management wikis
directories tagging (folksonomy)

4. Key concepts:

5. Web 2.0 is
2nd generation of web
The
development and design
 facilitating
communication, secure
information sharing and
collaboration.

6. Web 2.0 is not
an update to technical specs
but rather has to
do with
“changes in the ways we
use the Web.quot;

7. Web 1.0:
quot;the Web-as-information-
source.“
Web 2.0:
quot;the participatory Web”

8. Social Media
“tools for sharing and discussing

information”
 “sites based on user participation and
user-generated content.”
 “online technologies and practices…”
for sharing
opinions, insights, experiences and
perspectives.”

9. Social media categories:
Communication
Collaboration
Multimedia
Entertainment

10. Communication
Blogs : Blogger, LiveJournal, TypePad…

 Micro-blogging: Twitter, Plurk, Jaiku
 Social networking:
Bebo, Facebook, LinkedIn, MySpace, Orkut
 Social network aggregation :
FriendFeed, Youmeo
 Events : Upcoming, Eventful, Meetup.com

11. Collaboration
Wikis : Wikipedia, PBwiki, wetpaint

 Social bookmarking (or Social tagging):
Delicious, StumbleUpon, Stumpedia, Googl
e Reader
 Social citation : CiteULike, Connotea
 Social news : Digg, Mixx, Reddit
Opinion sites : epinions, Yelp

12. Multimedia
Photo sharing :

Flickr, Zooomr, Photobucket, PicasaWeb
 Video sharing : YouTube, Vimeo, Revver
 Art sharing : deviantART
 Livecasting : Ustream.tv, Justin.tv, Skype
 Audio and Music Sharing : imeem, The
Hype Machine, Last.fm, ccMixter

13. Entertainment
Virtual worlds : Second Life, The Sims

Online
 Online gaming : World of
Warcraft, EverQuest, Age of Conan, Spore

14. Thank You!
Richard Evans
April 20, 2009