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15.S56:(in)Validating Your   Startup Ideas      IAP 2013       Day 2
welcome
Whats ahead● Monday: From bad ideas to good ideas● Wednesday: Dig deeper● Friday: Showtime! (short presentations)
Wednesday Overview● Recap             Goal:                    Make sure you have tools to                    succeed on y...
Monday RecapRecap● (in)Validating   ○ Why not confirm?● Traps   ○ Confirmation bias   ○ Narrative Fallacy● Cost of your pr...
Homework1. Three ideas not discussed in class that could   have known better, and how2. For Wednesdays group work   ○ Brin...
Now your turn
Three ideasnot discussed in class   that could have    known better,       and how
lunch
Todays Recap● Recap             Goal:                    Make sure you have tools to                    succeed on your ow...
Testing methods  ○   Observation  ○   Online ads: AdWords / Facebook / Twitter  ○   Survey  ○   Prototype  ○   Market rese...
Homework for FridayFor Todays group work  ○ Bring three of your own ideas, with three failure    modes & a testable hypoth...
Group Work:Your tests
MIT 15.S56  (in)Validating Your Startup Ideas - Day 2
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MIT 15.S56 (in)Validating Your Startup Ideas - Day 2

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Slides from Day 2 of our IAP class at MIT, 15.S56: (in)Validating Your Startup Ideas.

Topics covered include:
- Review of Day 1
- Presentation of homework: Three ideas not discussed in class that could have known better, and how
- Guidelines for Friday's presentations
- Group work: Bring three of your own ideas, with three failure modes; find one simple way to test each one

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MIT 15.S56 (in)Validating Your Startup Ideas - Day 2

  1. 1. 15.S56:(in)Validating Your Startup Ideas IAP 2013 Day 2
  2. 2. welcome
  3. 3. Whats ahead● Monday: From bad ideas to good ideas● Wednesday: Dig deeper● Friday: Showtime! (short presentations)
  4. 4. Wednesday Overview● Recap Goal: Make sure you have tools to succeed on your own.● Review homework Key Points● Prep for Friday 1. Clarify Monday● Group work 2. Understand examples 3. Apply
  5. 5. Monday RecapRecap● (in)Validating ○ Why not confirm?● Traps ○ Confirmation bias ○ Narrative Fallacy● Cost of your precious time ○ The Dip & quitting● Bad Ideas● Positioning Statement● Testable Hypotheses & KPIs
  6. 6. Homework1. Three ideas not discussed in class that could have known better, and how2. For Wednesdays group work ○ Bring three of your own ideas, with three failure modes ■ Testable hypothesis ○ One simple way to test each one - that you can do on Thursday
  7. 7. Now your turn
  8. 8. Three ideasnot discussed in class that could have known better, and how
  9. 9. lunch
  10. 10. Todays Recap● Recap Goal: Make sure you have tools to succeed on your own.● Review homework Key PointsNext up: 1. Clarify Monday● Prep for Friday 2. Understand examples● Group work 3. Apply
  11. 11. Testing methods ○ Observation ○ Online ads: AdWords / Facebook / Twitter ○ Survey ○ Prototype ○ Market research ○ Focus groups ○ Fake site / app: unbounce.com ○ Crowdfunding: Kickstarter, etc.
  12. 12. Homework for FridayFor Todays group work ○ Bring three of your own ideas, with three failure modes & a testable hypothesis ○ One simple way to test each one - that you can do on ThursdayFor Friday: Short Presentation for one idea ○ Idea ○ Positioning Statement ○ KPI for (in)Validating ○ Test ○ Result
  13. 13. Group Work:Your tests

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