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Integrating Social Media Into Prevention Programs

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craig lefebvre
craig lefebvre

Presentation on social and mobile media at the Community Anti-Drug Coalitions of America National Leadership Forum XVII. Washington, DC. February 14, 2007.

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Integrating Social Media into Prevention Programs R. Craig Lefebvre, PhD CADCA National Leadership Forum February 14, 2007
Old World: Sources, Channels, Messages & Receivers
Networked World: Engagement, Interaction & Multiplexity Investors Customers Prospects Press/Analysts Partners Employees Potential Employees Influencers MESSAGES Competitors
 
The Social Media Ecosystem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social Network Sites “ The most frequently cited benefit of the internet was in helping people tap into [their] social networks” – Susannah Fox, Pew American Life and Internet Project, 6 Nov 2006
 
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Using New Media Kaiser Family Foundation. New media and the future of public service advertising. April, 2006. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Media Cookie Cutter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Caution: Adherence to these principles will insure that you develop a program that uses new media and does not apply social technologies that fit into people’s lives and practices and help change behaviors in relevant ways.
 
 
 
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Media Mutliplexity Strategy ,[object Object],- President of CBS News and Sports, New York Times , July 17, 2006 on changes for “ The CBS Evening News.”
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R. Craig Lefebvre, PhD Lefebvre Consulting Group Silver Spring, MD On Social Marketing and Social Change http://socialmarketing.blogs.com [email_address]

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