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SMX West 2011 - Ratings, Reviews & Reputation: Their Growing Impact On Search

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Rhea Drysdale
Rhea Drysdale

My review signals and techniques presentation from SMX West 2011 on Ratings, Reviews & Reputation: Their Growing Impact On Search. To get full session coverage, visit: http://outspokenmedia.com/k0vf

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REVIEW SIGNALS & TECHNIQUES Rhea Drysdale Co-Founder, Outspoken Media @rhea
REVIEW SIGNALS
Known signals from public records: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Assigns Reputation Scores to: ,[object Object],[object Object],[object Object],[object Object],[object Object]
REPUTATION SCORE OF USER’S FRIENDS
USER PERSONALIZATION
USER’S REVIEW HISTORY
Versus…
Or…
REVIEW CONTENT ,[object Object]
FRESHNESS
USER’S OWN SOCIAL NETWORKS
What drives social results? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Aspects Early screenshots from Mike Blumenthal and Bill Slawski show aspects have been refined over time.
Common Aspects
Common Aspect Sources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sentiment Analysis FLAWED!
SENTIMENT ,[object Object],[object Object],[object Object],[object Object]
KEYWORDS? Filtered from appearing on Place Page
FUTURE SIGNALS ,[object Object],[object Object]
QUESTIONS
Do you need reviews to rank in local? ,[object Object]
Do you need to use hReview? ,[object Object]
More on hReview microformat ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ratings ,[object Object],[object Object],[object Object]
Test your rich snippets! ,[object Object],[object Object]
SOLICITING REVIEWS
According to Yelp on 3/8/11 @SMX! ,[object Object],[object Object],[object Object],[object Object]
Other methods…
REVIEW SERVICES Check with your ecommerce solution!
CASE STUDY
ORM Problem Scope ,[object Object],[object Object]
SEO Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU ,[object Object],[object Object],[object Object],[object Object]

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