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Ebooks: desafios, perturbações e inovações

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Ebooks: desafios, perturbações e inovações

  1. 1. Ebooks: desafios, perturbações e inovações Carolina Rossini GPOPAI – Universidade de São Paulo REA-Brasil (
  2. 2. Ebooks: desafios, perturbações e inovações• Preço• Inclusão digital• Padrões tecnológicos e interoperabilidade• Conteudo• Novos oportunidades de autoria e colaboração• Comportamento
  3. 3. Ebooks: desafios, perturbações e inovações• Preço• Inclusão digital• Padrões tecnologicos e interoperabilidade• Conteudo• Novos oportunidades de autoria e colaboração• Comportamento
  4. 4. Ebooks: desafios, perturbações e inovações
  5. 5.
  6. 6. • “There is no doubt that e-books are a bright spot in the dismal economics of publishing. The current market is strong — according to a recent Harris Interactive poll, one in six Americans now uses an e- reader, and that number will grow as consumers become more comfortable with the technology.”• The Association of American Publishers reports that e-books have risen in 2010 to 6.4% of the trade market, up from 0.6% in 2008. The Institute for Publishing Research predicts that by 2015, e-book sales will increase to $3.6 billion, from $78 million in 2008. In publishing terms, that’s petrodollars. publishing/?p=all#ixzz1qYt50Lzq
  7. 7. • Sobre os livros digitais e os impressos, a pesquisa Retratos da Leitura no Brasil mostra que a maioria, 52%, acredita que os livros tradicionais nunca vão acabar e que irão conviver igualmente com os digitais. Dezessete por cento dizem que os impressos vão continuar, mas em pequenas edições. Para 7%, é uma questão de tempo para que os livros no papel deixem de ser publicados. Outros 7% afirmam que os digitais serão sempre para poucos interessados.
  8. 8. Replicação de modelos de outros setores“Roll over, Gutenberg! Publishing legend Jason Epstein says the only way to save the book industry is to get rid of all the books.”
  9. 9. iChaptersiChapters is CengageLearnings discount online store formore than 15,000 printed textbooks,eTextbooks, individual eChapters, studyhelp tools, including online homeworksolutions like CengageNow, OWL, Aplia,Personal Trainer etc. [...,] audio studytools sold as a complete audio book orindividual eChapters and select videostudy tool products"All materials fall under traditionalcopyright. Downloadable materials arePDFs secured with DRM softwarefrom Oracles SealedMedia and requirea proprietary special "unsealer" plug-infor Adobe Acrobat to read theelectronic content
  10. 10. Iniciativas de autores “self-publishing”
  11. 11. “Digital textbooks done wrong”E-textbooks are too expensive • The e-textbooks we surveyed cost on average exactly the same as a new hard copy of the same title bought and sold back to the bookstore. • The e-textbooks we surveyed cost on average 39% more than a used hard copy of the same title bought and sold back online.Printing is costly and difficult • Printing was limited to 10 pages per session for each of the e-textbooks we surveyed. • Buying and printing half of an e-textbook was three times the cost of buying a used hard copy and selling it back to the bookstore, for the books we surveyed.E-textbooks are difficult to access • Students have to choose between using the book online or using it offline - they cannot do both. • Most (75%) of the e-textbooks we surveyed expired after 180 days, so students do not have the option to access their books in the future.
  12. 12. Preço e acessoPreco médio do livro didáticosofreu um aumento de 217% noperíodo de 1994 a 2005, subindode R$2,20 para R$6,97. (IPEA(2007)
  13. 13. Dispositivos e acesso
  14. 14.
  15. 15. “OER are teaching, learning, and research materials inany medium that reside in the public domain or have been released under an open licence that permits their free use and re-purposing by others. An open license is one that allows anyone to access, reuse,modify and share the OER. The use of open technicalstandard for OER platforms and files improves accessand reuse potential of OERs which are developed and published digitally.”
  16. 16. Paul Baran (1964)
  17. 17. Tools IP Learning Content IntellectualFull courses, Software to support the creation, property licensescourse materials, delivery, use and improvement of to promote opencontent modules, open learning content including publishing oflearning objects, searching and organization of content, content and learning materials, design-collections, journals principles, and management systems, content development tools, and on-line localization of learning communities. content.
  18. 18. •Reference materials•Open textbooks/learning materials•Platforms•Open courses•Tools
  19. 19. Abertura e acesso: Livros didáticos abertos “open source textbooks” Open textbooks "are textbooks that are freely available with nonrestrictive licenses. Covering a wide range of disciplines, open textbooks are available to download and print in various file formats from several web sites and OER repositories. Open textbooks can range from public domain books to existing textbooks to textbooks created specifically for OER. Open textbooks help solve the problems of the high cost of textbooks, book shortages, and access to textbooks as well as providing the capacity to better meet local teaching and learning needs" (ISKME).
  20. 20. Interoperabilidade legal e tecnica como essencial para o surgimento de novas instituicoes
  21. 21. Terms that can be used for a derivative work or adaptationCompatibility chart by by-nc by-nc-nd by-nc-sa by-nd by-sa pd pd by by-ncStatus of by-nc-ndoriginalwork by-nc-sa by-nd by-sa
  22. 22. Iniciativas “non-profit”
  23. 23. Introduction to Economic Analysis R. Preston McAfee, Caltech ISBN: 160049000X Online: Free PDF/Word: Free Hard copy: $11.10 Used at:Harvard, NYU, Cal Poly, UC-SantaBarbara, Caltech, Oregon State, Claremont McKenna…
  24. 24. Collaborative StatisticsBarbara Illowsky & Susan Dean ISBN: 9780978745973 Online: Free PDF/Word: Free Hard copy: $31.98 For more
  25. 25. Comparação de livros de estatísticaPublisher: Wiley Open: Connexions & QOOPDownloadable version: Downloadable & online versions:$77.50 FREEPrinted bound version: Printed bound version:$141.95 new $31.98 new$110.25 used
  26. 26. CK-12• "Flexbook” - "high quality educational content that will serve both as core text as well as provide an adaptive environment for learning"• "through a combination of author donations, licensing partnerships, incentives for community-based authorship, and university collaborations"• Future content is planned to be commons-based peer-produced and moderated by CK-12 to align with "an expanding base of learning standards like McREL Compendium“• Content is available under Creative Commons Attribution-Share Alike licenses with any on- demand printing costs born by users (print on home computer or through on-demand company).• Users are encouraged to customize the downloadable content as well• a Physics Flexbook for use in the Commonwealth of Virginia. Thirteen scientists, teachers, and professors volunteered to write the book with CK-12s support. The book was written in 2.5 months, including diagrams in high resolution (added to the CK-12 reposition, "keeping in line with the philosophy of open content"), "with another two weeks for quality assurance". (Park 2008)
  27. 27. Curriki• the first and only Internet site for Open Source Curriculum (OSC), which will provide universal access to free curricula and instructional materials for grades K-12.• Focus: online repository for K-12 curricula in the areas of mathematics, science, technology, reading and language arts, and languages.• Relevant Press: /25iht-curriki26.1.8466585.html?_r=1
  28. 28. Modelos de Negócio Abertos
  29. 29. Bloomsbury Academic• Bloomsbury Academic is a new imprint of Britians Bloomsbury Publishing Group Plc focused on academic works in the humanities and social sciences.• All works can be leased for free online under a Creative Commons non-commercial license, and print-on-demand (POD) copies are available "at reasonable prices“. Some will also be available for purchase in a number of e-book formats, many with enhanced features.• A presentation by Dr. Pinter: 268
  30. 30. • Flatworld Knowledge e uma editora startup de livros diadticos abertos que opera com base em renda proveniente de modelos opcionais de consumo de recursos educacionais como copias impressas, digitais e materiais complementares (“study aids”).• Dr. Mason Carpenter, um autor tanto da Flat World e Pearson, afirma que os royalties provenientes de seus livros abertos esta alcancando o proveniente de seus livros abertos.
  31. 31. The Flatworld Model Open Affordable Social Textbooks Choices LearningTop Authors Open Free Alternate Formats Efficient Study Aids Collaboration Authors
  32. 32. Diferentes formatos e preços
  33. 33. Funciona?
  34. 34. Top 10 - Razões① Get a great books & supplements.② Use new editions on your terms.③ Make your book like your course (or not).④ Don’t change your life very much.⑤ Do change theirs – choice for the first time.⑥ Level the playing field – everyone has access. And Immediately.⑦ No more access codes. Ever.⑧ Integration into your LMS.⑨ Did we say no more access codes?⑩ Support a market-based solution.
  35. 35. Adoção de Modelos Abertos
  36. 36. Phase 1 page
  37. 37. Pearson, US CEO Peter Cohen• “We are now in a transformational period. Everything we have has to be two worlds: print and digital.”• “The future of learning is going to be high- quality online material and, to a lesser extent, textbooks.’’
  38. 38. Houghton Mifflin Wendy Colby, senior vice president• “The textbook is no longer the center of the educational universe.”
  39. 39. • We need to move away from the PDF
  40. 40. Why Invest in Open?Inclusion/cooperationWide dissemination of education contributes to more inclusive and cohesive societies, fosters equal opportunities and innovation in line with the prioritiesof a renewed social agenda focused on the knowledge society. In this sense, this study brings a series of recommendations to foster this dialogue.
  41. 41. Oportunidades e desafios• Habilidade de criar conteudo modular, interativo e personalizado – nao somente uma copia digital de livros de papel• Pensar em modelos de negocio e sustentabilidade• Como inlcuir abertura e nocao de rede > REA
  42. 42. Oportunidades e desafios• Quais direitos e possibilidades vao existir para leitores, e em particular para aqueles que querem compartilhar e remixar seus livros digitais sem fins lucrativos – comportamentos que fazem parte da cultura da leitura?• Qual a sinergia que existe entre a economica dos ebooks e tais comportamentos?
  43. 43. “In any case, it is clear that a library containing all possible books, arranged at random, is equivalent(as a source of information) to a library containing zero books.”
  44. 44. “Thus, this book speaks.It has a voice that allows you to read yourself and you are invited tocontribute to its writing.” Pierre Lévy Thank you!!!!