2. Branding
How does the brand make them different and unique?
By having the artists logo placed on the merchandise, album covers and in music videos
the logo is easily associated with the artist, and it is different from other artists. The use of
a cat for her perfume bottle and referenced in some music videos makes it instantly
recognisable to the artist. By following the same layout style and colours the brand of the
artist is created. It also relates to genre conventions of pop as it is bright and girly. It is used
across all texts for the artist, this way the audience recognise it. Without branding the
artist wouldn’t have recognition. Katy Perry is also known for her hair which is also a major
branding factor as she is associated with different coloured hair.
Perfume advert Game with the artist
– cross media
Movie advert