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Requiem for a Guest Post: How to
Move on When Old Tactics Die
By Rebecca Bridge, Content Strategist at Portent, @rebeccabr...
But That’s Not All I Am!
Creative Writer
•I tell stories
•I write poems
•I create characters
•I build tiny worlds
•And big...
WHAT IS A
GUEST
POST?
UH…
Learn the language of your client.
Speak clientese!
-Isla McKetta, @islaisreading
•Study the personas
•Create a lexicon
•G...
Start with onsite content
Start with onsite content,
it IS the content that will
build long-term authority
Hey Girl,
Landing pages and
product descriptions
might not be sexy,
but they’re the first
chance a brand has to
make an im...
While this has information, it doesn’t answer
any of the “W” questions
1.What is it?
2.Who wants it?
3.Whydo they need it?
4. Where do I go next?
Find guide for creating a resource center HubSpot PDF here:
http://bit.ly/13w4oVI
Now That’s a Lot of Resources!
http://www.rei.com/learn/expert-advice.html
eCommerce Day Parting Report: http://bit.ly/16xjo8Z
Lead-Gen Day Parting Report: http://bit.ly/13VpTn2
Day Parting with @m...
Here’s One! http://bit.ly/15570Au
Going Big…
Doesn’t have to be that big!
Your clients will be looking for a reason to invest in big
content
http://bit.ly/16geTSg
http://slidesha.re/161IX1O
dangersoffracking.com
http://bit.ly/13uerKQ
It’s Back!!!!
Eric Enge: Of course, it is important to look at this in the other direction
in guest posting. You should only submit arti...
@rebeccabridge
Email: rebecca@portent.com
Twitter: @rebeccabridge
Website: www.onedogoneblog.com
Find this recorded #Mozinar and slide de...
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
Requiem for a Guest Post: How to Move on When Old Tactics Die
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Requiem for a Guest Post: How to Move on When Old Tactics Die

  1. 1. Requiem for a Guest Post: How to Move on When Old Tactics Die By Rebecca Bridge, Content Strategist at Portent, @rebeccabridge Join us on Twitter at #Mozinar Questions or problems? Email community@moz.com
  2. 2. But That’s Not All I Am! Creative Writer •I tell stories •I write poems •I create characters •I build tiny worlds •And big ones •I make the imagined and the real come to life @rebeccabridge
  3. 3. WHAT IS A GUEST POST? UH…
  4. 4. Learn the language of your client. Speak clientese! -Isla McKetta, @islaisreading •Study the personas •Create a lexicon •Get the nuance right •Make content they want need Watch the entire Content Harmony presentation video here: http://bit.ly/14zBdS2
  5. 5. Start with onsite content Start with onsite content, it IS the content that will build long-term authority
  6. 6. Hey Girl, Landing pages and product descriptions might not be sexy, but they’re the first chance a brand has to make an impression on its consumers.
  7. 7. While this has information, it doesn’t answer any of the “W” questions
  8. 8. 1.What is it? 2.Who wants it? 3.Whydo they need it? 4. Where do I go next?
  9. 9. Find guide for creating a resource center HubSpot PDF here: http://bit.ly/13w4oVI
  10. 10. Now That’s a Lot of Resources!
  11. 11. http://www.rei.com/learn/expert-advice.html
  12. 12. eCommerce Day Parting Report: http://bit.ly/16xjo8Z Lead-Gen Day Parting Report: http://bit.ly/13VpTn2 Day Parting with @mwiegand! Full Webinar on the topic: http://bit.ly/13ixeNV
  13. 13. Here’s One! http://bit.ly/15570Au
  14. 14. Going Big…
  15. 15. Doesn’t have to be that big!
  16. 16. Your clients will be looking for a reason to invest in big content
  17. 17. http://bit.ly/16geTSg
  18. 18. http://slidesha.re/161IX1O
  19. 19. dangersoffracking.com
  20. 20. http://bit.ly/13uerKQ
  21. 21. It’s Back!!!!
  22. 22. Eric Enge: Of course, it is important to look at this in the other direction in guest posting. You should only submit articles where the quality is high enough, and the site it is going on is authoritative enough that you would be proud to share it on your own social media accounts… Of course, the quality of the content matters, and where it is published counts for a lot here too. Matt Cutts:Yes, absolutely. http://bit.ly/19u7npW
  23. 23. @rebeccabridge
  24. 24. Email: rebecca@portent.com Twitter: @rebeccabridge Website: www.onedogoneblog.com Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!
  • rebeccabridge1

    Aug. 4, 2013
  • MikeCP

    Aug. 4, 2013

This presentation is a closer look at the SEO tactic of guestposting. It

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