An overview of what I learned in the design management program at SCAD.

1. SCAD Graduate Review
Rebecca Horton
May 18, 2012

2. Hi there!

3. Why I Came to SCAD
…looking to build a toolbox of
skills in design that I could take back
to the business world.

4. What
Have I Learned?

5. Prominent Themes of Study
Visualization Networks
Collaboration Research

6. Reframing Problems
Understanding and Facilitating
Applying Frameworks Collaboration
Skills
Developed
Conducting
Design Research Designing
Unique Methods
Visualizing Ideas

7. Facilitating
Creative Thinking

9. Researching
Design Opportunities

12. Visualizing
Ideas and Information

14. Reframing
Ideas and Information

16. Developing
Unique Tools and Methods

17. Artifact Gathering Kit Designed for Ethnographic Study of Waters Avenue
We asked participants to place one object per day in a bag over the course of
three days. Each artifact kit contained three small plastic bags, stickers for each small
bag that asked about the objects in the bag, and a large bag to carry the artifacts.

18. Applying
Design and Business Frameworks

20. Key Take-Aways

21. Key Take-Aways
An understanding of where I
might fit into an organization or
corporate structure as a design
manager.

22. Key Take-Aways
A grasp of product and service
design that will enable me to feel
comfortable working with
iiiiiiiimfortatble
either type of organization.

23. Key Take-Aways
A deeper grounding in brand and
marketing and the ability to view
brand as much more than a
label
Labelllllor logo.

24. Key Take-Aways
A feeling of hopefulness about how
I, and others like me, can positively
shape the future.

25. Thanks!