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Rebecca Payne

Tipping Point update Stptember 2009

Technology Design

Agenda ,[object Object],[object Object],[object Object]

What is it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How does it work? Ad network Travel site Ad space eCommerce site Ad space Blog Ad space News site Ad space Sport site Ad space

It’s all about the data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How does it work? ,[object Object],[object Object]

Who? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results & new directions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Privacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Snippets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Redbeacon wins TechCrunch50 Natural language search admired, eg “cupcake maker” > bakers Not just listings – vetted providers; online appointments

Google Labs FastFlip Enlarge & flip through ful magazine pages Ad revenue shared with publisher in return for full-page access

Bing image search rocks Very easy to filter by pic type, content etc

GoogleMaps addition Real time traffic flow added – based on speed of mobile phones Aus is the 4 th country online (after USA, UK, France)

Nation of Go – tyre makers go social Users upload pics, trip details from mobile phones

Chyngle local apps for mobiles Eg use local app to find the nearest stadium toilets Or order pizza from the stand… delivered to your seat!

Next time…. ,[object Object],[object Object]

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Tp200909

1. Tipping Point Update September 2009

4. How does it work? Ad network Travel site Ad space eCommerce site Ad space Blog Ad space News site Ad space Sport site Ad space

10.

11. Snapshots

12. Google forms VERY good use interface Easy to email out and view compiled results Entire process approx 3 minutes! I could change themes easily; but couldn’t see an easy way to brand or create my own theme. Is this potential revenue?

13. Redbeacon wins TechCrunch50 Natural language search admired, eg “cupcake maker” > bakers Not just listings – vetted providers; online appointments

14. Google Labs FastFlip Enlarge & flip through ful magazine pages Ad revenue shared with publisher in return for full-page access

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18. Chyngle local apps for mobiles Eg use local app to find the nearest stadium toilets Or order pizza from the stand… delivered to your seat!

19.

Tp200909

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