This document provides an introduction to social media and outlines steps for creating an effective social media campaign. It defines key terms like social media and campaigns. It then discusses measuring success through setting small, measurable goals. The document reviews popular social media tools like Facebook, Twitter, and Tumblr and provides best practices for using each platform. It stresses the importance of listening, engaging audiences, and adapting campaigns based on metrics. Finally, it outlines a six-step process for developing a social media campaign plan.
4. What is Social Media?
What is a Social Media Campaign?
Fact or Crap Game!
Measuring Success
WebQuest of Social Media Campaigns
Social Media Landscape
5. Worlds Collide
Account Sign Up
Facebook
Twitter
Steps to Creating a Campaign Plan
Next Steps
7. WikipediA
"a term used to describe the type of media that is
based on conversation and interaction between
people online. Where media means digital words,
sounds & pictures which are typically shared via the
internet and the value can be cultural, societal or
even financial."
9. "a term used to describe the type of media
that is based on conversation and
interaction
between people online. Wheremedia
means digital words, sounds & pictures
which
are typically shared via the internet and
the value can be cultural, societal or even
financial."
25. Less is More. Unless You’re Standing Next To The One
With More. Then Less Just Looks Pathetic.
26. Campaign
End World Hunger
Small Measurable Goal
Raise enough money to feed 50 families in Sonoma
County in 30 days.
Social Media STRATEGY
•Ask daily for donations on 3 sites.
•Ask friends to share donor link with 5 people
•Share video about family in need.
•Feature those that donate on blog daily.
27. Common Metrics
(metrics is a “fancy” word for stats)
Publish/Posting Visits to Pages Shares/Retweets
Friends/Followers Unique Visits Referrals (links to you)
Subscriptions Click Through Rates Activity/Likes
Comments/Posts Donations Surveys/Polls
* influence & perception
use date ranges
28. Metric Tools
Agency
Built in Tools 3rd Party Apps
Reporting
facebook google analytics
followers referral source bitly
Likes referral stats survey monkey
views
survey gizmo
twitter apps
facebook apps
29. WebQuest! Successful Campaigns
Pair Up or Work Individually
10-15min to complete
30. Share Back
The name and purpose of the campaign.
Did you like the campaign?
What was the campaign's greatest strength?
What was the campaigns greatest weakness?
What would you do different?
Ideas to steal?
37. Facebook: 25% of 400 million:
100million
MySpace: 42% of 110 million:
46.2 million
Bebo: 50% of 12.8 million:
6.4 million
Twitter: 20% of 15 million:
3 million
38. What Will You Use?
Social
Publish Discuss Share Microblog Lifestream
Network
Select tools based upon what you want to accomplish & your audience.
Tools HELP you reach your goals, & ultimately X.
44. Ways to Attract Fans/Likes
Invites Facebook Ads
Listen & Respond Like Other Pages
Relationships & Partnerships Contests / 500th fan
Add links website/blogs/newsletter Add FB address in email/cards
45. Promote Your Page
- Like Button
- Activity Feed
- Like Box
- Live Stream
http://developers.facebook.com/plugins
46. Popular Apps
WARNING: Don’t just randomly add apps.
Links Page Maps
Video/YouTube Fan Appz
Twitter My Top Fanz
Photo/Flickr SlideShare
Use Selective Twitter My Countdown
FDML DivShare
48. Use same username with other sites
Large Logo 200 X 600
3 Posts a Day is Good
Ask Fans to Suggest New Members
Ask Questions
Final Tips Have More Than 1 Admin
Have non-admins post/comment
Add Google Analytics to Page
Use Facebook “insights”
Conduct Polls (get temperature/measure)
Post photos, videos, links
58. GOOD
BAD resource affirmation
me
me How ru? me
me
me
support
me
59. Because Making It Look Good Now Is More Important
Than Providing Adequate Support Later
60. Step 1
Define Your X
Plan
Step 2
Identify Your Audience
Step 3
Set Small Measurable Goals to Achieve X
Step 4
Strategize
• Identify approaches/tools
Step 5
Implement Plan
Step 6
Assess/Adapt
61. Much Work Remains To Be Done Before We Can
Announce Our Total Failure To Make Any Progress