recruitDC Spring 2015 Presentation

1. I’ve been in this business since the mid-90s
Carmen Hudson aka @Peopleshark

2. What do we do?
We help companies recruit better
Consulting
• Strategy
• Programs
• Process
• Systems
• Branding
• Coaching
Custom
Training
• Recruiters
• Hiring
Managers/
Interviewers
• Recruiting
Managers
Toolkits
• Recruiters
• Hiring
Managers
We are not a search firm, we don’t sell any products, and
we don’t take commissions from vendors.

3. We partner with heads of HR/recruiting
Who do we help?

4. Tools and Inspiration for the Modern Recruiter
You Got This!
Carmen Hudson, Principal Consultant, Recruiting Toolbox
RecruitDC Conference | Spring, 2015

5. Srsly?
We can do better

6. How do you walk in the world?
What is your recruiting philosophy?
• WHY are you a recruiter?
• WHAT do you want to do in your career?
• WHO is your customer? (And what does customer
mean?)
• WHEN will you make your next move?
• WHERE do you want to be?
• HOW will you do your job?

7. The Struggle is Real
I don’t want to be part of a LOL profession
• Too many reqs
• Candidate volume
• Not enough time
• Managers don’t know what they’re doing
• Candidates have high expectations
• Technology is behind the times
• No training/role models/expertise

8. The next 45 min is for reflection
I will cover some broad themes…
• Recruiting is NOT sales
• Find and Attract The RIGHT Candidates
• WRITE Better Email
• WARM-Calling
• Manage PROACTIVELY

9. I just cant.
Recruiting is not sales. It is not marketing. It is business.

10. Basic MBA Curriculum
Over time, learn to speak the language of business
• Basic principles of corporate finance
• Function of Capital Markets
• Financial Statements
• Leadership and performance management
• Marketing – product, distribution, communication and
pricing
• Technology and Operations Management
• Domestic and International Economy
• Corporate Strategy and Innovation
• Corporate Governance

11. My “Street MBA”

12. Who is this nice lady?

13. What Do You Recruit For?
Or, whom do you recruit?
• No jargon, keywords
• How does this position earn money for your
company, or ensure that it is possible?
• What does the CEO think of this position?
Essential or a necessary evil?
• What are the latest innovations or
developments in this function?

14. Deep Understanding and Study
“You’re good. Get better. Stop asking for things.

15. Research, visualize, talk to people
Do your homework.
Bureau of Labor
Statistics
LinkedIn/Job
Boards/ATS
Data.com Wikipedia,
Technopedia,
Wappalyzer

16. Research, visualize, talk to people
Do your homework.

17. Articulate it.
Say it without jargon, with conviction
Our team needs a _____ who will
help the ____ team ___________
a ___________ that helps
_________ do ______. The job
requires knowledge of ________.
This job is ________ because
_______.
build, create, design deploy, test, support,
administer, manage, implement, optimize
Customer pipeline, database, help desk,
test automation process,
end-users; consumer,
businesses, companies, etc.
key technologies, IRS
regulations, welding
cool, interesting, unique,
challenging

18. Send fewer, better email
It’s about THEM, not YOU.
• Every email is personal. Well-researched. Impeccably
written and edited.
• Sending mass email hurts all of us. It’s lame.
• Be brief. Goal: establish a relationship.
• Ask, what is the next step in your career? What would
challenge you?
• You will be tempted to get it all in one email. Resist.
• Host email parties – rewrite your pitch and follow up
emails monthly.

19. A few of my favorite things
Caution: Email automation can make you lazy!
Wisestamp – professional signature, with
messaging and social media capability

20. A few of my favorite things
Caution: Email automation can make you lazy!
Mailtrack.io tells me who has read my email.
Uglymail extension tells me who’s tracking me.

21. A few of my favorite things
Caution: Email automation can make you lazy!
ToutApp allows me to insert and track often-
used attachments, insert text templates,
remind myself to follow up with a phone call
and more!

22. A few of my favorite things
Caution: Email automation can make you lazy!
Assistant.to eliminates back-and-forth. Insert
meeting times right from email. Recipient selects
best time, and invite is created automagically!

23. Make the call
You could change someone’s life
• Newbie: Make one scary call every day
• Old-timer: Phone a friend
• Write notes. Be prepared.
• Be brief. 30 seconds or less.
• Say your name slowly, twice.
• Stand up. Speak with confidence and
delight.

24. One more tool…
Archively is like Pinterest for people

25. Manage Proactively
Commit to excellence
• Declare your commitment publicly. Be
accountable.
• Put a stake in the ground. Set dates. Have
confidence that you will be able to execute
your plan or re-set expectations.
• Don’t wait until things go haywire.
• Shadow. Listen in. Coach.
• Share. It doesn’t have to be dog-eat-dog.
Pay it forward. Succeed. You got this.

26. I’ll leave you with this…
“When you’re a recruiter, every failure is like
dying some small death, and every requisition
is like getting a new life -- and the chance to
save someone else’s in the process. “
Derek Zeller, Recruiting Daily

27. Thank You for Inviting Me!
Follow me on Twitter & Instagram @Peopleshark
Email carmen@recruitingtoolbox.com
Website www.recruitingtoolbox.com
Twitter @Peopleshark
@recruittoolbox
@Talent42
LinkedIn in/carmenhudson
Talent42 June 9-10 in Seattle
@Talent42
www.talent42.com
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