2012 diarios deportivos brasil

1. Editorial goals -
FIFA world cup,
Olympics and other
events
Andrew Moger – Rio June 29 2012

10. News Media Coalition key objectives

13. KEY CONCERNS

14. KEY CONCERNS
• Long term selling of media rights bundles

15. KEY CONCERNS
• Long term selling of media rights bundles
• News media focussed on short term

16. KEY CONCERNS
• Long term selling of media rights bundles
• News media focussed on short term
• Events which take exposure for granted
• News media failing to articulate its value

17. KEY CONCERNS
• Political support for mega-events
without recognition of importance of
sustainable independent news sector

18. KEY CONCERNS
• A temptation for individual news entities
to ‘go it alone’ without realising impacts
on shared opportunities

19. Accreditation slide
Accreditation image

22. dpa Deutsche Presse-Agentur GmbH;
European Pressphoto Agency;
Getty Images;
World Editors Forum;
International Sports Press Association;
Sports Journalists Association;
Football Writers Association;
Optasportsdata;
Press Association;
SIC - Sociedade Independente de
comunicação, SA;
Associated Press Sports Editors;
American Society of Newspaper Editors;
National Newspapers of Ireland;
European Federation of Magazine Publishers;
PressesSports;
National Union of Journalists;
European Federation of Journalists
Scottish Daily Newspaper Society;
New Zealand Press Association;
World Association of Newspapers;
European Publishers Council;
European Newspaper Publishers Association;
Periodical Publishers Association;
Thomson Reuters;
PANPA;
Associated Press;
Agence France-Presse;
Newspaper Publishers Association;
Newspaper Society;
Society of Editors
Fairfax Media, Australia and New Zealand;
News Ltd;
News International;
L'Equipe
Mirror Group;
APN/Independent News & Media;
New Zealand Newspaper Publishers
Association;
NMC contact network

25. - text reports delayed to websites
- no ‘live’ pictures and restricted by volume
- publication of news to mobile phones is banned
- event approval for magazine publication
- Veto on specialist websites
- special supplements restricted
- sales of wall-charts/photo-prints etc subject to veto
- journalist freedom to create content at events hampered
- attempts to restrict free comment
- innovation such as audio-visual reporting blocked

26. KEY CONCERNS for YOU
• Will your expectations be satisfied when
the Olympic and FIFA circuses roll into
town?
• How far does legislation protect
broadcast and sponsor rights – and
impact on the news media business

27. KEY CONCERNS for YOU
• Will your expectations be satisfied when
the Olympic and FIFA circuses roll into
town?
• How far does legislation protect
broadcast and sponsor rights – and
impact on the news media business

29. Andrew Moger, WAN-IFRA Sports News, Madrid 2012

34. CLUBS ARE DOING A
BETTER JOB THAN US -
FANS DON’T CARE ABOUT
OBJECTIVE NEWS

35. ‘WE’VE NOT HAD AN
PLAYER INTERVIEW
FOR 2 YEARS!’

36. ‘WE’RE DOOMED
WITHOUT
ORIGINAL
CONTENT’

38. English Premier League rule:
‘No User Generated Content may be
published during the Match to which they
relate unless there is a delay of not less
than 3 minutes between the time when
the User Generated Content was
submitted and the time of Publication.’
We don’t own the instant conversation with fans?

39. REPORTING RIGHTS…..
Ice-Hockey
...(access is subject to the) Photographer
assigning the future copyright in any and all
game action and/or venue photographs
(individually and collectively, the “Photographs”)
to the IIHF;
Zurich-based International Ice-Hockey Federation, World
Championships in 2011, Slovakia
German football
…news content may not be used on mobile
devices and may not be used on internet until 2
hours after the game

40. Specifically on UEFA
- To bring clarity to mobile publishing
- Papers behind paywalls not disadvantaged

42. News Media Coalition key objectives

43. News Media Coalition key objectives

45. NEWS REALITY
 It’s global
 Highly resourced sport/entertainment sectors
 ‘Monetise everything’ mind-set
 Official ‘channels’ moving into our space
 Contract restrictions increasing/harder to fight
 Content-generating opportunities becoming fewer
 News media in danger of losing influence
 NMC and members are targets

47. THE NMC ACTIVITIES
 Tackling ‘rogue’ terms from new events
 Seeking support in Asia on new project
 Global conference calls amongst NMC ‘activists’
 Redrafting legal access contracts
 Communicating ongoing negotiations
 Editing and posting website content
 Creating new networks of aligned organisations
 Lobbying public policy-makers

48. Editorial
Integrity