Transamerica ran a successful campaign on Reddit about personal finance that engaged 132k people who spent over 6 minutes reading and commenting. Lenovo held a game development contest on Reddit that received over 100 submissions and drove over 107,000 clicks. Marriott ran a contest on Reddit to reward a community with a vacation that received hundreds of brand/user interactions and was nominated for a Webby award.

2. CAMPAIGNSTATS
CAMPAIGN SUPERSTAR:TRANSAMERICATALKSDOLLARSANDSENSE
MOSTCOMMUNITY INSPIREDCAMPAIGN
200+
77.3MILLION
IMPRESSIONS
132KPEOPLEREADTHE REDDITINSPIREDPOSTS
ANDSPENTOVER
6MINOFENGAGEMENTTIME
ONEACH
COMMUNITYCOMMENTS
Recognizing that the #1 answer to the question “What do you wish they
taught you in high school” was always about personal finance, Transamerica
asked reddit what they wanted to know more about. And then delivered.

3. CAMPAIGN SUPERSTAR:THESEARETHEDROIDSYOU’RELOOKINGFOR
Despite the poor reputation banners get, Android understood the strategic
reach of reddit and nailed it. Utilizing our 300x100 and 300x250 roadblocks,
the team for Android was able to build creative banners that complimented
the space and helped tell a story.
CAMPAIGNSTATS
IMPRESSIONS
80,000+
550MILLION+
BESTHOMEPAGE ROADBLOCK
CLICKSDRIVEN

4. CAMPAIGNSTATS
CAMPAIGN SUPERSTAR:NEWCASTLE’S“IFWEMADEIT”CAMPAIGN
BESTBRANDEDCONTENT
“Hey reddit, if we made a Mega Huge Game Day Ad targeted just at reddit,
what should be in it? Tell us and we’ll make it.”
CAMPAIGN
COMMENTS850+
90,000+
VIEWSINONEDAY
( ͡° ͜ʖ ͡°)
“We also worked with reddit to
create a transparent branded
post aimed at our marketing
averse audiences. The honesty
worked and it surpassed
projections by 1000%.”
– Sr. Project Creative, Droga 5
REDDIT WAS A COMPONENT OF THIS
#1ADCAMPAIGN
OF2014
AS VOTED BY ADWEEK
#1PERFORMING
REDDITBANNER
OF ALL
TIME

5. This is the best performing banner ad in reddit history
CAMPAIGNSUPERSTAR:NEWCASTLE’S“IFWEMADEIT”CAMPAIGN
PLAY
ME!

6. CAMPAIGNSTATS
LAPTOPS,GIFT CARDS,ANDREDDITTSHIRTS
FOREVERY SUBMISSIONTOTHECONTEST
CAMPAIGN SUPERSTAR:COMPUTERSLAPGAMECONTEST
BESTUSER GENERATEDCONTENT 25FULLYFUNCTIONAL
GAMES SUBMITTED
107,000+
CLICKSDRIVEN
EVERY
SUBMISSION
RECEIVEDAPRIZE
LAPTOPS, GIFT CARDS, AND REDDIT
SHIRTS FOR EVERY ENTRY
Lenovo needed an 8-bit game to mirror the new season of
their web series, Tough Season. They ran a competition,
targeted to our development community, challenging users
to create their own 8-bit games for a chance to win an
assortment of prizes. In the end, Lenovo could only award
their prizes to the top 5 games. But so many amazing
games were submitted, Lenovo stepped up and bought
EVERY users that submitted a reddit t-shirt as a huge thank
you for their work.

7. CLICKTHROUGHTOPLAY
Computer
Slap
Brad’s
Slap-­‐A-­‐Palooza
Slaptop
Pinball
Brad’s
Slap
Factory
‘Puter
Slap
So
Lenovo
Brad’s
Awesome
Fantasy
Football
Season
USERSUBMISSIONS
Brad’s
Slapdown
Brad’s
Rough
DraC
Brad
the
Wrecker
Computer
Slap
2
Computer
Slaparino
Lenvolio
For
Those
Who
Do
Broken
Lenovos
Lenovo
Smash
Slaptop
Computer
Clasher
Lenovo
Game
Challenge
Sweet
Dreams
Brad’s
DraC
Day

8. CAMPAIGNSTATS
BESTNEWBRAND
CAMPAIGNSUPERSTAR:MARRIOTT’SGETTELEPORTED
HUNDREDS
193,000+
WEBBY
As part of Marriott’s “Get Teleported” campaign this year, Marriott chose reddit as their platform of
choice to reward a very-deserving user with a Teleportation Party and a free vacation for them and a
friend. Users were challenged to submit “Why their community is the best” as an entry to the
contest. Hundreds of submissions poured in, the top 10 were put to a vote (on reddit), and the winner
received everything promised. Play on Marriott, play on.
CLICKSDRIVEN
OF BRAND/USER
INTERACTIONS
NOMINEE

9. GETTELEPORTEDWINNER:/U/ag11600
PLAY
ME!

10. CAMPAIGNSTATS
CAMPAIGNSUPERSTAR:COMMUNITYCREATEDPLAYLISTS
COMMUNITYBRANDOF THEYEAR
BRANDINTERACTIONS
450+
2300+
TOTALCOMMENTS
10,000+SUBMISSIONS
Everyone has songs that make them feel feelings. Spotify asked reddit over
30 different questions about songs that made them feel all kinds of different
emotions. A few weeks and over 10,000 responses later and Spotify had
enough content to create multiple reddit-inspired lists.

11. CAMPAIGNSTATS
CAMPAIGNSUPERSTAR:NEWBELGIUM’SPHOTOSHOPBATTLE
BEST SUBREDDITCAMPAIGN
50+CONTENTSUBMISSIONS
reddit: consider it your outsourced marketing department. Fat Tire did.
73,000+
CLICKS
49MILLION+
impressions served
( ͡° ͜ʖ ͡°)

13. BRANDSTATS
CAMPAIGN SUPERSTAR:REDDIT’S INNAGURALMAKER’SDERBY
BRANDOFTHE YEAR
CAMPAIGN COMMENTS
CROSSPLATFORM SHARES
1,500+
OVER95%
OVER
1,500
STEP1:Crowdsource fake horse names
STEP2:Pick the top 10 (bonus
points for Maker’s related names)
STEP3:takeover reddit for
a day long horse race
STEP4:Profit.
OVER
84KCLICKS
ANAVERAGEOF
4+MINTIMESPENTONAD
210MILLION+
IMPRESSIONSSERVED
( ͡° ͜ʖ ͡°)
POSITIVESENTIMENT

14. CAMPAIGNSUPERSTAR:REDDIT’SINNAGURALMAKER’SDERBY

15. KEEPING THE MOMENTUM :12DAYS OFCHRISTMAS
The 12 Days of Christmas is dated. Maker’s Mark challenged the reddit community to freshen it up.

16. When done correctly, reddit is the most engaging advertising platform on the internet.
ONYOURBRANDS SPONSOREDCONVERSATION
THANANYOTHERPLACEONTHEWEB.
YOURBRAND CAN CONNECT WITH
WHOWILL
ENGAGE LONGER
(up to 4+
minutes)
REDDIT’SSUPER-TARGETED
MILLENIALAUDIENCE
ANDMORE
FREQUENTLY
(upto3+
timesperday)